How Do You Get Featured on TechCrunch?
From the strategic insights of founders and CEOs to the tactical advice of general managers, we’ve compiled four compelling stories on how to get your company noticed by TechCrunch. These industry leaders share their personal experiences, from focusing on a standout business concept to crafting a pitch that’s truly newsworthy. Discover the behind-the-scenes journey to making headlines in the tech world.
- Focus on a Standout Business Concept
- Pitch Strategically to Win Coverage
- Collaborate for Indirect Exposure
- Craft a Newsworthy Pitch
Focus on a Standout Business Concept
Our Y Combinator-backed startup, Automat, gained significant recognition when we were featured on TechCrunch.
As AI innovators and industry leaders, my co-founder and I had the opportunity for an email interview with this prominent tech media outlet. We showcased our groundbreaking platform, capable of translating videos or descriptions into software automation workflows. This innovation makes building any robotic process automation using natural language both ten times cheaper and faster—a notable achievement in the field (Y Combinator-backed Automat turns videos into workflow automations | TechCrunch).
We believed that focusing on the action side of software automation was crucial to empowering future, more sophisticated AI models to perform valuable work. This belief and our innovative solution led to our notable mention in TechCrunch, providing invaluable exposure for our burgeoning startup.
Pitch Strategically to Win Coverage
Establishing relationships with TechCrunch journalists and editors can be pivotal. At our company, we regularly share newsworthy updates, innovations, and insights directly relevant to TechCrunch’s audience. Being proactive in providing unique angles and exclusive content has significantly increased our chances of being featured.
While I can’t provide a specific link, this personalized approach has resulted in coverage that highlighted our industry impact and innovation. For organizations aiming for TechCrunch coverage, I recommend personalizing pitches, building relationships with key journalists, and consistently delivering compelling and exclusive content tailored to TechCrunch’s interests, fostering a mutually beneficial partnership.
Mark Fong, General Manager, CEO, hexagon lights
Collaborate for Indirect Exposure
One way to get featured on TechCrunch is by collaborating with existing contributors or authors on relevant articles or opinion pieces. By establishing yourself as a thought leader and building relationships within the TechCrunch community, you increase your chances of being featured indirectly.
For example, you can reach out to a TechCrunch contributor and offer your expertise for an upcoming article or provide insights for an opinion piece. This collaboration not only helps you gain exposure but also allows you to showcase your knowledge and gain credibility in the industry. By being mentioned or cited in a TechCrunch article, you can get significant visibility and recognition.
Craft a Newsworthy Pitch
To get featured on TechCrunch, it’s essential to have a newsworthy story that aligns with their focus on technology and startups. Develop a compelling pitch that highlights the uniqueness of your product, service, or achievement.
Having a clear angle or a significant milestone, such as a major funding round, a notable product launch, or a unique technological breakthrough, is beneficial. Building relationships with journalists or utilizing a PR firm can also be advantageous. Engaging in tech events or startup competitions covered by TechCrunch can increase visibility.
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