How Do You Get Your Business Featured on the News?
From CEOs to founders, eight business leaders share their successful strategies for catching the media’s eye. From a proactive PR engagement landing a news feature to hosting events inviting media spotlight, discover the compelling stories and tactics that secured their businesses a spot in the news.
- Proactive PR Engagement Lands News Feature
- Targeted Journalist Outreach Secures Coverage
- Sustainability Angle Attracts Regional Media
- Original Research Captivates Journalistic Interest
- Compelling Story Pitches Win News Spot
- Social Media Buzz Draws Reporter Eyes
- Philanthropy Sparks Media Attention
- Hosting Events Invites Media Spotlight
Proactive PR Engagement Lands News Feature
I got my business featured in the news, as seen in the attached article, by commenting on real estate topics on various PR platforms. Most of these PR platforms focus on the United States; however, I found one news outlet looking for commentary from Canadian investors. I reached out to them, had a phone interview, and subsequently was featured in their coverage.
In another instance, a news outlet directly contacted our company for our opinion on the Windsor real estate market and its future direction. This opportunity arose by chance, as they were seeking expert commentary.
I run both Ontario and Alberta Property Buyers.
Targeted Journalist Outreach Secures Coverage
We were recently featured in the NWI Times, both on the online news site and on the front page of the newspaper.
To secure this, we reached out to journalists from that paper who have written on similar topics to ours, such as family businesses, jewelry, Africa, and travel. In total, about 10 journalists were contacted, all through Twitter. One picked it up and ran with it. Within less than a week, we were featured.
Sustainability Angle Attracts Regional Media
Achieving news coverage necessitates the identification of distinctive perspectives that effectively appeal to both media outlets and audiences. Recently, the subject of an article in a regional business publication was our endeavor to repurpose and upcycle textile refuse into fresh clothing lines, thereby advocating for sustainability.
Workshops were organized by our team in conjunction with local artisans to promote eco-friendly fashion. This finding aligned with the editorial’s central theme of environmental innovation. In interaction with the editor, the environmental and social ramifications of our endeavor were emphasized, demonstrating dedication to sustainable methodologies. Using an engaging story about sustainability initiatives led to inclusion in the publication.
Although a direct link cannot be provided, the magazine’s print and online editions featured the sustainable fashion story and promoted the company.
Original Research Captivates Journalistic Interest
Securing news coverage for businesses often involves offering original research and fresh data. In an era of shrinking newsroom staff, journalists are constantly on the lookout for unique, data-driven stories.
Conducting your own research or partnering with a research firm can provide valuable insights and fill content gaps for media outlets. It’s important to tailor your findings to match the tone of the publication you’re targeting, ensuring the content is both original and relevant to their audience.
This approach not only garners media attention but also positions your business as a thought leader in your industry.
Compelling Story Pitches Win News Spot
Creating a compelling story that will pique the interest of journalists is the first step in getting your business featured on the news.
This could be a unique product or service, an interesting company culture, or a notable milestone your business has achieved. Reach out to local newspapers and television stations with your story pitch, making sure to tailor it to each specific outlet and their audience.
For instance, if your business is in a small town, focus on the impact it has had on the local community. If you have an innovative product, pitch to tech or industry publications. Persistence is key; follow up with journalists after sending out your pitch. They are often busy and may not see your initial email, so a polite follow-up email can be beneficial.
Social Media Buzz Draws Reporter Eyes
Leveraging social media and online platforms to share business milestones, achievements, or unique offerings has helped generate buzz and attract media attention. I ensure that our online presence is informative, engaging, and shareable to pique the interest of reporters and influencers.
Furthermore, collaborating with social media influencers and bloggers has extended our reach and facilitated connections with media professionals.
Philanthropy Sparks Media Attention
Supporting a charitable cause can attract media attention and highlight your business as socially responsible.
By actively engaging in philanthropic activities, such as organizing fundraisers or partnering with nonprofit organizations, your business can create a positive impact on society. This philanthropic aspect adds depth and human interest to your brand’s story, making it a potentially newsworthy topic for journalists. Sharing the story behind your charitable initiatives, including the motivation and impact, can capture the interest of news outlets and encourage them to feature your business.
A compelling example of this approach is when our company sponsored a nationwide campaign to raise awareness about mental health issues and support local mental health centers. The campaign received extensive media coverage, including features in major news outlets and television interviews, enabling us to reach a broader audience and establish our brand as a socially conscious business.
Hosting Events Invites Media Spotlight
Hosting events, webinars, or workshops related to my business’s niche or industry has created opportunities for media exposure. These events provide a platform to showcase expertise and attract reporters seeking valuable content. Additionally, using event-specific hashtags and social media promotion has amplified event visibility and garnered media attention.
Submit Your Answer
Would you like to submit an alternate answer to the question, “How do you get your business featured on the news? Please share a link to news coverage you’ve secured for your business, and the story behind the coverage.”