How Do You Get Featured On Instagram?


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How Do You Get Featured On Instagram?

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How Do You Get Featured On Instagram?

To help you get featured on Instagram, we’ve gathered seven insightful tips from founders and CEOs who have achieved this feat. From engaging with the community and creating quality content to utilizing Instagram’s new features, discover the strategies that have worked for them and the impact it had on their online presence.

  • Engage with the Community and Create Quality Content
  • Interact with Influencers and Relevant Discussions
  • Stay Active and Engage with Brands
  • Build an Engaged Community through Live Sessions
  • Create Relatable, Authentic Posts
  • Establish a Unique Brand and Use Hashtags
  • Utilize Instagram’s New Features

Engage with the Community and Create Quality Content

Getting featured on Instagram often hinges on understanding and engaging with the platform’s community.

For me, it started with identifying and interacting with accounts that align with my niche. I consistently created high-quality, original content tailored to these audiences, using relevant hashtags and tagging feature accounts in my posts. I also engaged with the community by commenting on and sharing others’ content, which built a network of mutual support. This approach caught the attention of larger accounts and feature pages, leading to my content being shared by them.

Once featured, the impact was immediate. My follower count increased, as did engagement on my posts. It also opened doors for collaborations with influencers and brands in my niche, significantly boosting my online presence and credibility. The key takeaway is that being featured is less about luck and more about strategic engagement and content creation tailored to your audience and the larger Instagram community.

Mike SchaferMike Schafer
Louisville Personal Injury Lawyer, The Schafer Law Office

Interact with Influencers and Relevant Discussions

Getting featured on Instagram involves a strategic blend of community engagement and high-quality content creation.


I regularly interact with influencers and brands within my niche, engaging with their content and participating in relevant discussions. For my own posts, I ensure they are visually appealing and align with trending topics, using popular and niche-specific hashtags for visibility.

My breakthrough came when a well-known influencer in my industry shared my post on their story, praising its creativity. This exposure significantly boosted my profile’s reach, attracting new followers and opportunities for collaborations, and underscored the power of community engagement in amplifying one’s presence on Instagram.

Diego CardiniDiego Cardini
Founder, The Drum Ninja

Stay Active and Engage with Brands

Getting featured by another Instagram account can take some time. One way we got featured was by staying active and frequently commenting on a profile’s posts to engage with that brand and show them that we appreciate their content. Eventually, someone from that company contacted us and asked us if we’d like to be featured in one of their posts.

Of course, it doesn’t always happen this smoothly, and you may need to speak to someone about a potential feature, but this is one of the more “natural” ways to get featured. For us at Oxygen Plus, it grew our audience by a couple hundred followers because the account that featured us was quite a big one. And that was big for us at the time because we were quite a small account still.

Lauren CarlstromLauren Carlstrom
COO, Oxygen Plus

Build an Engaged Community through Live Sessions

I dedicated myself to building a strong, engaged community around my niche. I regularly organized and participated in Instagram Live sessions, discussing relevant topics and collaborating with other users in my field.

This not only bolstered my engagement rates but also positioned my account as a hub for active discussions and community interaction. When a significant feature account noticed the vibrant community around my profile, they featured one of my live sessions.


Being featured dramatically increased my profile’s exposure and credibility. It led to a significant boost in followers, higher engagement on my content, and established me as a key thought leader in my niche.

Michael ChenMichael Chen
Head of Growth, Notta

Create Relatable, Authentic Posts

Crafting Instagram content centered on individual experiences strategically boosts recognition. Relatable, authentic posts not only engage audiences but also heighten chances of being featured. This people-centric approach creates a ripple effect, expanding content reach. Instagram features significantly enhance visibility, drawing a broader audience and affirming content’s relevance.

Featured content often yields increased followers, interactions, and overall growth. Adapting involves consistently creating genuine human experiences, cultivating a community-driven atmosphere for diverse audiences.

Prioritizing the human element allows Instagram users to tap into the platform’s potential for broad recognition and meaningful connections, fostering sustained engagement.

Travis WillisTravis Willis
Director of Customer Success, Aspire

Establish Unique Brand and Use Hashtags

Use hashtags strategically. To get featured on Instagram, one of the first things you need to do is create a strong and unique brand. This means having a clear aesthetic, message, and voice that sets you apart from others on the platform. Focus on creating high-quality content that resonates with your audience and reflects your brand’s values.

Hashtags are a powerful tool on Instagram, as they allow your posts to be discovered by users who are not following you yet. However, it’s important to use hashtags strategically and choose ones that apply to your brand and content. Avoid using generic or spammy hashtags, as this can actually hurt your chances of being featured.

Ryan HetrickRyan Hetrick
CEO, Epiphany Wellness

Utilize Instagram’s New Features

To increase your chances of being featured on Instagram, focus on utilizing Instagram’s new features, such as IGTV, Reels, or Instagram Guides.

 By embracing these features, you show Instagram’s curators that you are actively adapting to the latest trends and are creating engaging content. For example, you can create informative and visually appealing IGTV videos that provide value to your audience. This not only helps increase your visibility but also positions you as a thought-leader.

By standing out with these innovative features, you have a higher chance of catching the attention of Instagram’s curators and getting featured. Make sure to create compelling content that aligns with your target audience’s interests and meets Instagram’s quality standards.

Yoana WongYoana Wong
Co-Founder, Secret Florists

Submit Your Answer

Would you like to submit an alternate answer to the question, “How do you get featured on Instagram? Please share how you’ve been featured on Instagram, and what impact being featured had for you.”

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