How do I track keywords?


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How do I track keywords?

From Ahrefs to Semrush to Google Search Console, here are answers to the question, “What SEO tool do you use to track keywords?”

  • Ahrefs
  • Semrush
  • If not Ahrefs, then Moz
  • Keywords Everywhere
  • Use Multiple Tools
  • Rank Ranger
  • LowFruits
  • Google Search Console
  • Serpstat
  • SEOcrawl
  • Business Owners Use Ahrefs


I am a big fan of Ahrefs’ keyword tool. First of all, the entire Ahrefs platform is extremely user-friendly. Ahrefs shows which new keywords you are ranking for, as well as which keywords you may have lost.

It also tells you how many spots your website has moved up or down on Google’s search engine results page (SERP) when people search for a specific keyword. Additionally, Ahrefs shows you how much traffic any given keyword receives in a monthly period, so you are better able to inform your strategy.

These insights are invaluable for businesses, as they reveal which keywords are low-hanging fruit, which ones you need to work harder to rank for, and which ones simply aren’t worth your effort. I know Google Keywords offers similar functionality, but the Ahrefs user experience (UX) is second to none.

Jae Pak, MD, Jae Pak MD Medical


My favorite tool to track keywords is Semrush. It’s an excellent tool since it provides a comprehensive set of features, from conducting keyword research to monitoring your rankings and analyzing the keywords and backlinks of your competitors.

Furthermore, Semrush’s Keyword Magic Tool helps find long-tail and related keywords, which helps create new opportunities for our content.

Ultimately, Semrush’s historical data feature helps us understand how keywords have performed over time, providing a comprehensive image of a keyword but also content and audience in general.

Natalia Brzezinska, Marketing and Outreach Manager, PhotoAiD


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If not Ahrefs, then Moz

We’ve tried a few tools, and there are some great ones out there. In fact, we tend to use a variety of tools to generate keywords, such as Moz or AnswerThePublic.

 But the best tool on the market for tracking keywords has got to be Ahrefs. We’ve used this tool as a marketing agency for clients for years, which has helped us to produce content that ranks highly across a range of subjects.

By tracking keywords in Ahrefs, we’re also able to adjust content to better fit certain keywords, to optimize their ranking position in SERPs.

Matthew Stibbe, CEO, Articulate Marketing

Keywords Everywhere

Keywords Everywhere is an essential tool for tracking keywords. By analyzing website search queries, Keywords Everywhere can generate keyword metrics, including related search terms, their frequency of use, and the competition each term faces across the web.

Keywords Everywhere also provides a snapshot of current trends in the market so marketers can adjust their strategies in real-time to efficiently target potential customers. For SEO and PPC professionals alike, Keywords Everywhere offers tremendous value in understanding user intent and reaching audiences when they are most likely to take action.

Jim Campbell, Owner, Camp Media

Use Multiple Tools

Here at the marketing agency Inflow, we rely on a few big tools to research and track keyword performance for our clients. First, we use Ahrefs to research potential keywords for clients. We also use this tool to review our clients’ organic performance, as well as their competitors’ performance. (Semrush is a similar tool that provides the same service.)

For more niche, lower-volume keywords, we dive into our clients’ Google Search Console. This program allows us to actually see which keyword phrases are driving clicks to our website-many of which are too long-form or low-volume to show up in Ahrefs or Semrush, but are still extremely valuable for content planning and SEO purposes.

Mike Belasco, CEO and Founder, Inflow

Rank Ranger

RankRanger is one of the tools I use for keyword tracking. It is a keyword ranking and SEO platform that provides users with detailed analytics data to help track performance on search engine results pages (SERPs).

RankRanger offers comprehensive reporting capabilities that allow easy comparison of your or a competitor’s website performance. For instance, with their daily tracking feature, you can view how your keywords perform daily, so you know when something has changed and what actions you need to take immediately to improve your visibility within the SERPs.

In addition to its comprehensive analytic capabilities, RankRanger offers various keyword research options, such as identifying content gaps and long-tail keywords.

Kate Wojewoda-Celinska, Marketing Manager, Spacelift


LowFruits is a powerful yet underutilized keyword tracking tool that can greatly benefit your SEO efforts. The tool allows users to identify low-competition keywords that have the potential to rank high in search engine results pages (SERPs).

By gaining insight into your competitors’ strategies, you can create targeted and effective SEO campaigns. Not only does LowFruits provide valuable keyword insights, but it also presents an opportunity for less competition in search results.

Overall, if you’re looking to improve your SEO strategy, consider incorporating LowFruits as an essential tool in your arsenal.

Burak Özdemir, Founder, Online Alarm Kur

Google Search Console

I use Google Search Console to track keywords. It is a free tool from Google that allows you to track the performance of your website in the search engine result pages (SERPs).

GSC provides detailed keyword ranking data and metrics for the keywords you are targeting. It also provides insights into search engine optimization (SEO) such as the total number of searches for a given keyword, the average position of the keyword in the SERPs, and the total number of clicks to the website for that keyword.

Jaya Iyer, Marketing Assistant, Teranga Digital Marketing


I’d like to recommend a tool named Serpstat. This is a sophisticated tool with several functions such as keyword research, competition analysis, backlink tracking, and rank tracking. It also offers in-depth insights into organic search, sponsored search, and display advertising.

One of the most important features of Serpstat is the ability to track your keywords over time and see how they compare to your rivals. It also has a function that allows you to identify which keywords are driving the most traffic to your website and which are not.

Furthermore, Serpstat has a highly user-friendly interface that makes it simple to explore and interpret the data it gives. It also has the ability to set up notifications for when particular keywords reach specified ranks.

Overall, I strongly suggest Serpstat to SEO experts as a useful keyword-tracking tool.

Tom Mason, Agency Founder, Srch Agency


I use SEOcrawl, a Google Search Console (GSC) analytics tool, to keep track of my rankings and keywords. The tool imports data directly from GSC, making it significantly more reliable than most conventional SEO tools. It also comes with automated reporting features, which makes client work significantly easier.

Nick Zviadadze, Founder, MintSEO

Business Owners Use Ahrefs

As a business owner, I utilize Ahrefs for tracking my website’s keyword rankings. The tool analyzes my keyword performance and helps me understand my competition’s SEO strategy. Regularly monitoring my keywords allows me to stay ahead of changes in search engine algorithms and adjust my strategy accordingly.

Specifically, Ahrefs will enable me to easily track keyword rankings, monitor organic search traffic, and view keyword-based content opportunities. By incorporating Ahrefs into my overall SEO toolset, I can prioritize my efforts and ensure that my website is optimized for both my target audience and search engines.

Hardik Parikh, Designated Partner, Hardik Parikh Associates LLP

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