What are the best SEO tools in 2023?


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What is the best SEO tool?

From “Keywords Everywhere” to “Ahrefs”, here are the 10 answers to the question, “What is the best SEO tool?”

  • Keywords Everywhere
  • Majestic SEO
  • Moz
  • Focus on Networking
  • Google Analytics
  • Screaming Frog SEO Spider
  • Ubersuggest
  • Ahrefs
  • SEMRush
  • Find Great Writers Instead

Keywords Everywhere

Keywords Everywhere is a freemium Chrome and Firefox browser extension that has empowered my company to do effective keyword research and rank higher. Because it is a browser add-on, it provides powerful keyword insights as you surf the web.

My favorite aspect of Keywords Everywhere is that I don’t have to hop onto another platform to view analytics — the data populates automatically when I’m on a compatible website. I can easily see metrics like keyword difficulty and related keywords, which has allowed my company to really fine-tune our content marketing strategy. The premium version unlocks even more features, like a trend chart that dates back to 2004 so you can observe patterns and make your own predictions.

Another thing I love about Keywords Everywhere is that it doesn’t lock us into a monthly subscription — we are able to just buy credits as we go.

Jae Pak, MD, Jae Pak MD Medical

Majestic SEO

The focus of many SEO tools is on keywords and other content related items, but if you are focusing on obtaining backlinks, then there is no better program on the market than Majestic SEO Tools. Backlinks have become increasingly important because they represent authority, which has become one of the main driving factors of Google algorithms in measuring SEO.

Majestic SEO is one of the few programs on the market whose primary focus is backlinks, and its “Historic Index” is seen as the industry standard for its depth and retrieval speed. It has the ability to rank the top one million websites and its integrated “Site Explorer” is second to none. If your goal is capturing backlink data to boost your search engine ranking, then you should look no further than Majestic SEO Tools.

David Derigiotis, CIO, Embroker


As an SEO newbie, I really enjoy Moz. It’s a user-friendly platform that offers a variety of free tools as well as pro options. Moz makes it easy to do keyword research and analyze how your domain stacks up against competitors in online search. Moz also has a variety of resources on its website for learning SEO, which is very helpful for business owners who want to better understand the ins and outs of online marketing.

Michael Green, Co-Founder, Winona

Focus on Networking

My background is that I’m a dinosaur in the SEO world. I worked for two leading SEO agency’s going all the way back to 2004. Yes 2004 when your SEO agency pitch was that you are a Google like magician and all you have to do is pay this huge retainer and and our expert tools will do all the “magic” needed to get you to the top of google. Now in some cases that means updating your title tags for the missing keywords.

I’d say NO SEO tool or software is the best. Because the people that made the most money on the California gold rush was the people selling you the shovels and pans along the way. Now that I’ve switched to affiliate marketing and couching publishers. I’d say you should put your money where your mouth is and focus on networking to talk to industry leaders to study what’s working from the few nuggets that the popular SEO tools will give you from Ahrefs or Semrush to competitor insight tools like SimilarWeb.

Brian Hawkins, Marketing Manager, GhostBed.com

Google Analytics

While many SEO tools are available, google analytics is widely considered the best. It provides detailed insights into website traffic and how users interact with your site. This information can be used to improve your website’s design, content, and overall user experience.

In addition, google analytics is free to use, making it an attractive option for small businesses and startups. While google analytics is an excellent tool for improving your website’s SEO, it is essential to remember that it is just one piece of the puzzle. A well-rounded SEO strategy should include keyword research, link building, and social media outreach. However, google analytics is a powerful tool that can help you take your website to the next level.

Jimmy Minhas, Founder & CEO, GerdLi

Screaming Frog SEO Spider

The Screaming Frog SEO Spider is the best SEO tool because it crawls your website like a search engine robot to check for broken links, missing titles, meta descriptions, and other on-page SEO errors. It also analyzes your website’s HTTP response headers, XML sitemaps, and robots.txt files to overview your website’s technical SEO comprehensively. It’s worth noting that Screaming Frog can present this data in an easy-to-read format, highlighting issues that need to be fixed.

The Screaming Frog SEO Spider is available as a free and paid version. The paid version offers great features like exporting data into Excel, filtering data by page type, and tracking competitor rankings. The unpaid version has some limitations, but it’s great for small business owners just starting with SEO.

Kate Wojewoda-Celinska, Marketing Manager, Spacelift


We’ve been recently using the Ubersuggest SEO tool a lot lately for the amazing benefits it provides to our marketing team. Ubersuggest allows us to find more keywords that we can rank for, so automatically more keyword targeting would result in more audience that we can possibly capture.

For the keywords you are already ranking for, Ubersuggest can recommend the long-tail variations of those keywords, thus helping you maintain your authority for that particular niche. If I implement and incorporate those long-tail keywords in my already-ranking post, I will surely rank up for maximum terms in my niche and thus capture the majority of viewers within my industry.

Plus, Ubersuggest is also telling certain metrics like search volume, SEO difficulty and CPC. By searching for different terms, we can easily plug and play with which keywords we would like to target.

Walter Lappert, CEO, Triad Drones


Ahrefs is a comprehensive set of SEO tools designed to assist marketers in increasing organic traffic. You can track keyword rankings, analyze competitor backlinks, identify opportunities to improve your website’s ranking, research topics for content creation, and much more with Ahrefs. It also includes tools like Site Explorer and Keywords Explorer to help you understand your website’s performance and identify keyword opportunities. It also includes a powerful backlink analysis tool that allows you to identify opportunities to improve your link profile and track the backlinks of your competitors. Ahrefs also has an easy-to-use user interface, making it suitable for beginners. Furthermore, it has a wide range of prices, making it affordable to businesses of all sizes.

Shay Berman, President , YourDigitalResource


One of the best SEO tools is Semrush. The main advantage of Semrush is that it is a fully functional digital marketing software suite. It assists us with optimizing our content for SEO, analyzing our competitor’s PPC campaigns, reverse engineering our website’s top traffic sources, and analyzing log files to improve our metrics. What sets Semrush apart is its ability to provide in-depth access to keyword data on their reports. For example, Semrush provides data on each term, like search volume trend and number of results. At Leena AI, we have used Semrush extensively to fulfill our SEO needs and improve our web pages.

Chirayu Akotiya, Global Head of Marketing, Leena AI

Find Great Writers Instead

As a recruiter in the tech industry, I sometimes have to go head-to-head with companies who think there is a software, tool, or application that can take their webpage or blog to the next level. The truth is, while tools like Ahrefs and Moz play an integral role in discovering what people are searching for, you’ll never rank on Google without a content-driven strategy. Stop looking for the perfect SEO tool; put that effort into finding great writers and content producers instead. Search engine optimization is about more than a word or phrase; create a knowledge-rich page customers want to visit and Google will reward you.

Tim Walsh, Founder, Vetted

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