What’s the Best Salesforce CRM Alternative?


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What's the Best Salesforce CRM Alternative?

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What’s the Best Salesforce CRM Alternative?

From SugarCRM to Microsoft Dynamics 365, here are eight answers to the question, “What do you believe are the best Salesforce CRM alternatives?”

  • SugarCRM
  • HubSpot
  • Pipedrive
  • GoHighLevel
  • Freshworks
  • Copper
  • Zoho
  • Microsoft Dynamics 365


SugarCRM is an all-in-one app for sales automation, customer relationship, as well as account management and marketing automation. Built on an open-source platform, the software allows customization that fits almost any business’s needs.

With the ability to run on Mac or Windows, one of SugarCRM’s best features is its client synchronization, which ensures up-to-date data! SugarCRM is pretty sweet indeed!

Liza KirshLiza Kirsh


HubSpot is the best alternative to Salesforce as it provides a comprehensive set of tools for customer relationship management, marketing automation, analytics, and everything else you’d expect from a CRM.

It also comes with features like automated lead scoring, segmenting, and lead nurturing, all of which are extremely useful in ensuring that your sales team is working in the right direction. It is very user-friendly and provides plenty of integrations with other tools such as MailChimp, Zendesk, Google Analytics, Zapier, and many more, as well as powerful reporting capabilities that allow you to track and measure your sales and marketing efforts.

HubSpot’s customer service is excellent and they have an extensive library of helpful resources that make it easy to get up and running quickly. So‌ HubSpot provides everything you need to manage your sales and marketing operations and is definitely the best alternative to Salesforce.

Tiffany HomanTiffany Homan
COO, Texas Divorce Laws


Salesforce, a popular CRM software, has a few excellent alternatives. Finding one that best fits your business depends on many things. Pipedrive is CRM software that is incredibly easy to use. Instead of dealing with logistics and learning the intricacies that occur in Salesforce, you can start using Pipedrive from the get-go.

It has a simple platform that is beginner-friendly. Their customer support is always available and can guide you through any difficulties you face. Its features also include lead management, automating administrative tasks, and communication tracking, and it is transparent with its customer data collection.

The software allows you to customize chatbots and web forms and migrate data from other CRM software. Their free trial period is for 14 days. The pricing is also cost-effective, making it a perfect choice for beginners and new entrepreneurs.

Janie DoyleJanie Doyle
Marketing Director, SC Vehicle Hire


GoHighLevel is a popular alternative to Salesforce CRM. It offers an all-in-one business solution with features that complement and extend the capabilities of Salesforce CRM. GoHighLevel has a user-friendly interface and provides powerful automation tools and features for customer relationship management, marketing automation, invoicing, and contract management.

Besides its comprehensive suite of features, it also supports third-party integrations for added capability. GoHighLevel also includes powerful out-of-the-box features that enable businesses to automate their marketing and sales processes, such as sales funnels, surveys, website forms, email marketing, reputation management, two-way SMS messaging, and more.

Its easy-to-use automation tools make it easy for businesses to create automated campaigns to engage customers and bring them back into the decision-making process. GHL offers these features at a fraction of the cost compared to Salesforce.

Oliver MorenoOliver Moreno
CEO and Founder, Bright Click


For those looking for an alternative to Salesforce CRM, Freshworks CRM is a brilliant choice. It covers all you need, doesn’t break the bank, and is simple to operate. Support, sales, marketing, and customer success can all provide a more unified and consistent experience for customers thanks to Freshworks CRM’s seamless integration with other Freshworks products.

It also has several automation and analytics features that may keep tabs on client interactions, analyze customer data for more informed business decisions, and manage leads from many sources.

Harman SinghHarman Singh
Director, Cyphere


I think Copper is the best Salesforce alternative. Copper is a cloud-based CRM solution that integrates with Google Workspace, making it a good fit for businesses that rely heavily on Google’s suite of tools.

One of the key benefits of Copper is its ease of use and user-friendly interface. Copper also offers a range of features, including lead and opportunity management, sales forecasting, and customer insights. In addition, Copper’s pricing is straightforward and transparent, with a single plan that includes all of its features.

Another unique feature of Copper is its AI-powered assistant, which helps users automate manual tasks and provides suggestions for the next steps in the sales process. This can help streamline workflows and improve productivity for sales teams.

Derek BruceDerek Bruce
Senior Director, Newcastle First Aid Courses


A recent study revealed that 70% of employees admit that poorly performing technology affects their productivity. With that said, using a reliable CRM with easy-to-use and reliable features is important. Zoho ticks all the boxes, as it has a simple user interface to cater to users of all technical levels.

It has powerful features that let you get a comprehensive overview of your leads. If you want to spare yourself the headache of going through manual processes, Zoho lets you automate the usual lead-generating and nurturing processes, such as sending emails, updating fields, or even sending SMS messages.

It tailors reporting to different niches and Incorporates API with other companies that also enhances the user’s experience. Zoho CRM is the best choice for business owners who are looking to grow their business using a less intimidating technology to assist with marketing and sales.

Becky MooreBecky Moore
Founder, Global Grasshopper

Microsoft Dynamics 365

Microsoft Dynamics 365 is a comprehensive Customer Relationship Management (CRM) solution that may be the best Salesforce CRM alternative for businesses of all sizes. It includes integrated customer service, sales, and marketing solutions.

The cloud-based platform offers real-time insights and flexible deployment options, allowing you to manage your business more effectively.

It also includes powerful tools for customer segmentation, lead scoring, and predictive analytics. Dynamics 365 seamlessly integrates with other Microsoft products, such as Outlook and Teams.

Michael DadashiMichael Dadashi
CEO, Infinite Recovery

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