What are some things a content marketing intern should do for a company with their internship?
From finding innovative ways to rank on the SERP to managing social media, here are the 12 answers to the question, “What are some things a content marketing intern should do for a company with their internship?”
- Find Innovative Ways to Rank on the SERP
- Stay on Top of Current Trends
- Assist With the Creation and Distribution of Content
- Ask Questions
- Research the Company’s Target Audience
- Learn the Inner Workings of the Company
- Brainstorm Content Ideas
- Build a Rebrand Mockup
- Recommend Pathbreaking AI Solutions
- Maintain the Company’s Blog
- Track Your Impact in a Report
- Manage the Social Media Accounts
Find Innovative Ways to Rank on the SERP
Besides the primary duties of writing and editing, content marketing has its own vocabulary and set of practices. Marketing jargon, email marketing, and ROI are just a few of the things that the new interns will need to learn.
One of the most crucial elements of creating a business today is appearing on the first page of a Google search. It doesn’t matter how great you think your products and services are if your audience can’t find you. That can be helped by search engine optimization (SEO).
Getting familiar with SEO is a good way to give your training a kickstart. Interns should try to come up with innovative ways to make their company rank on the SERP.
Stay on Top of Current Trends
One thing that a content marketing intern should do for a company in their internship is research current and upcoming trends. Because current employers are focused on implementing tactics that produce results, a content marketing intern should research current trends that can be implemented into marketing strategies. This is a great way for interns to add new insight to a team and show areas for growth.
Gregg Dean, Co-Founder & CEO, Layla Sleep
Assist With the Creation and Distribution of Content
Task a marketing intern to work on the creation and distribution of content. Duties can include researching and writing articles, editing and proofreading content, scheduling and posting content on social media platforms, and analyzing the performance of content to identify areas for improvement.
The intern should also suggest and implement new ideas for content marketing campaigns and strategies. This has been the cornerstone of much of my SEO success. Delegation of content management has been a game-changer for me.
We had a content marketing intern last summer. She was always very creative and hardworking but the way she hungered for more knowledge and skill sets in this field blew us away.
The best thing she did was continue to ask more questions “Why are we doing this?”, “What does this do?” “How will that help?”, she was a complete sponge. We loved seeing it, and she got better every week with her marketing skills because she widened them.
When her internship was over, she gave me a packet of ideas on areas we could improve on based on what she learned. She was right, there was a ton of potential for improvement.
Interns should ask questions! Don’t be afraid, that’s how you learn, especially when it’s hands-on. We offered her a job right away, but because she was so skilled, she had plenty of offers and ended up moving to a huge city with a marketing agency. She’s doing big things because she wasn’t afraid to ask questions and learn new skills on the job.
Research the Company’s Target Audience
Content marketing interns should start by researching the company’s target audience. Understanding who they are and their needs, interests, values, and characteristics will enable them to craft better content strategies that resonate with them.
This research should include social media listening, which involves monitoring relevant conversations across different online channels (forums, blogs, etc.) to gain insights into customer preferences.Once the research is complete, the marketing intern should begin creating targeted content assets such as blog posts, email campaigns, or videos tailored toward this specific audience group.
Learn the Inner Workings of the Company
As an intern, you will have a plethora of various tasks and duties that you’ll be asked to do. You may expect a guided, hands-on experience that covers the full range of inbound marketing responsibilities, from the basics of SEO to creating content. One of the key expectations for an intern is the ability to show initiative and learn the basics of various content marketing tools such as Ahrefs, SurferSEO, GSC, and more. A company will hire an intern full time if they see that you’ve acquired the knowledge and practical skills in the tools the company uses daily.
Therefore, your undivided attention to the advice, guidance, and tips from supervisors is one of the most important things you can do for the company—and for yourself, too.
Brainstorm Content Ideas
One of the best tasks for a content marketing intern is to brainstorm content ideas. After getting familiar with the company’s culture and values, as well as the details of the marketing campaigns in question, interns can be involved in the ideation process.
Thanks to fresh eyes, high motivation, and willingness to do their best during their internship, they are a great source of inspiring ideas. I used to work in a marketing agency for a few years, and this solution worked perfectly for us. Also, some interns can implement their ideas later on. It’s a win-win situation. The company gets great content ideas, while the intern gains practical skills and precious work experience.
Build a Rebrand Mockup
A neat thing that a content marketing intern could do is to make a rebrand mockup. In this mockup, the intern would put together a presentation to see what a potential rebrand might look like, and how it would benefit the company.
Doing this lets the intern build an understanding of marketing strategy and also provides them with something to show future employers.
Recommend Pathbreaking AI Solutions
Content marketing interns find themselves in a unique position where they not only learn everything they need to know about this exciting industry, but also introduce fresh perspectives and add value to the workplace.
One way an intern can do this is by carefully reviewing the workings of the team and then researching AI solutions that would fit perfectly into the process. Whether it is data analysis, lining up crucial market insights, or SEO strategies, AI plays a role in every niche today, with every solution aimed at optimal management of resources.
In offering innovative solutions, an intern will also make quite an impression and present their potential as committed and creative full-time employees.
Maintain the Company’s Blog
One thing they should do in their internship is to maintain the company’s blog and make sure it has fresh content. An intern can produce content for the blog by finding interesting articles from around the web and rewriting them in their own words or by interviewing team members for articles. They can also post their own original blog posts on the company’s blog.
Jack O’Carroll, Founder, Honest SEO
Track Your Impact in a Report
Every intern should set a goal to make an impact and track anything they do so they can report back when it’s over.If your internship is ending and you have a report to show the company that details the impact you’ve made, then that is huge. Or, if you’re applying to other companies, then you can use this information to help make your case.Tracking the impact you can make is always a good idea and content marketing is the perfect place to do this. Your hand-delivered metrics can prove your point, and it’s easy to figure out some sort of ROI for the work you’re doing.
Manage the Social Media Accounts
Interns should be involved in managing the company’s social media channels by developing campaigns, monitoring conversations, and responding to inquiries in a timely manner.
Social media management is a great way to gain real-world experience and build relationships with the company’s audience. This task is more than just posting links; content marketing interns should also drive traffic to the company’s website and generate leads. It could also include creating engaging and informative content, like blog posts, videos, podcasts, infographics, and more.
This content should be optimized for search engine visibility to help increase the company’s online presence. By doing this, the intern will gain valuable insight into the world of content marketing and how to apply it effectively.
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