What is the best SEO strategy in the world?
From revising existing content to combining SEO with other channels, here are answers to the question, “What is the best SEO strategy in the world?”
- Combine SEO With Other Channels
- Increase Dwell Time
- Make Use of a Variety of Media
- Revise Existing Content
- Quality Content & Linkbuilding
- Mobile-Friendliness
- Detailed, Page-specific Meta Descriptions
- Image Enhancement
- Internal Linking
- Provide a Positive UX
- Focus On User Intent
- Smartphone Optimization
- Submit a Sitemap
- Select the Right Keywords
- Create Quality Content
- Quality Over Quantity
Combine SEO With Other Channels
The best SEO marketing strategy is not to rely solely on SEO as a marketing channel. SEO works best when you combine it with other marketing channels such as PR, content marketing, PPC, and others.
The more “organic” promotion a business does, the better results it will see in terms of SEO. Content marketing done right, for example, can drive hundreds of backlinks to your website within months (something that can take years to accomplish with link-building outreach).
Same goes for PR – a successful PR campaign combined with SEO can catapult you from page 5 of Google to page 1 in a matter of months.
Nick Zviadadze, Founder, MintSEO
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Increase Dwell Time
As an SEO specialist, I cannot emphasize how important it is to increase dwell time on your website. The length of time a person stays on your website after clicking through from a search engine result is referred to as dwell time.
Search engines consider it a ranking indication, which means that the longer a person remains on your site, the more likely it is that your website provides useful and relevant material. A high dwell time indicates to search engines that your website provides an excellent user experience, which results in higher search engine rankings.
A high stay time also implies that visitors are interacting with and finding your information beneficial. Creating high-quality, engaging, and informative content that addresses the needs and interests of your target audience is one technique for increasing stay time.
By adding value to your website, you may keep people on it longer and enhance the likelihood that they will return in the future.
Tom Mason, Agency Founder, Srch Agency
Make Use of a Variety of Media
There are various things you can do, in my opinion, to indirectly enhance your search engine results page (SERP) rank. Including multiple forms of media on your site is one method.
In addition to still photos, media can also include moving pictures, sound recordings, and animations. Because of the interactive nature of these media types, they are sure to increase your site’s stickiness and the overall quality of the user experience. Finding ways to incorporate audio and video into your blog might potentially enhance the user experience and increase the amount of time spent on the site.
Start by adding audio from related recordings and YouTube videos in blog posts that cover the same ground.
Gerrid Smith, Chief Marketing Officer, Joy Organics
Revise Existing Content
I believe it is essential that the material be as up-to-date and pertinent as possible. This is because modern, highly relevant material is what search engines prioritize for their users.
One strategy is to conduct a content gap analysis on a page-by-page basis and then update images and add new information. Use this to locate instances of missing keywords in your writing and add them in. However, you shouldn’t assume that fixing the post’s publishing date will solve the problem.
Finally, everything boils down to the substance. Make an effort to amass the most recent data that is applicable, as well as your intended keyword.
Edward Mellett, Co-founder, Wikijob
Mobile-Friendliness
If your website’s user experience is great, then it should be easy for your ideal customers to locate. Google wants to make sure that your website is useful for users searching on their phones, which now account for more than half of all searches. This is because users like how search engines streamline the process of finding relevant results.
Similarly, Google’s mobile-friendly improvements had a major effect on search engine result pages.
Max Whiteside, SEO and Content Lead, Breaking Muscle
Detailed, Page-specific Meta Descriptions
Website pages can have meta descriptions added to them, which are tags that summarize the page’s content. They provide assistance to search engines in connecting users with the content they are looking for.
If you want your business to show up in search engine results, I think it is crucial to have accurate meta descriptions on your website. To ensure that your site’s meta descriptions are meeting the needs of your intended audience, you should review them carefully and rewrite or amend them as necessary.
Again, don’t just sprinkle keywords around your text without thinking about the readers.
Andrew Priobrazhenskyi, CEO and Director, Discount Reactor
Image Enhancement
I believe that image optimization will have a major influence on search engine rankings. The visibility and popularity of your site will increase when you have optimized some photos for them.
I also think it can improve the site’s reputation in search engines. In order to understand the context of an image, Google uses alt-text. It is important to do keyword research and use a combination of keywords with varying levels of difficulty when titling and tagging your photographs.
This occurs when alternative text is shown when an image cannot be seen on a user’s device.
Kyle Basett, Chief Operating Officer, Altitude Control
Internal Linking
In my opinion, including pertinent keywords in internal links is a great way to connect various sections of your website. Because traffic isn’t uniformly distributed across all pages, this can be a fantastic opportunity for search engine optimization.
When users click on a link to one of your site’s internal pages, they’ll be taken to that page, where they can continue exploring and potentially engage with your content in more depth. You can use anchor language that sounds natural and encourages visitors to click over to the next page, and you can add supplementary content that relates to the topic from which the visitor discovered you.
Zephyr Chan, Founder and Growth Marketer, Living The Good Life
Provide a Positive UX
Your focus should be on the full journey of your visitors, not just the keywords and content that bring them there. Google takes into account many factors when determining a site’s ranking, including the amount of time a user spends on a page. Users are the focus of UX design, whereas search engines are the focus of SEO.
Therefore, both strive to give their visitors the best possible experience. This can be accomplished by making sure that the search terms and associated images are consistent with the returned results and that the most relevant information is displayed prominently.
Matt Magnante, Director of Content and SEO, Fitness Volt
User Intent
The best SEO strategy in the world is to focus on user intent. This means understanding what users are searching for and providing content that meets their expectations.
Research the keywords that are being searched for and create content to match the user intent. This can include creating content around topics users are searching for as well as optimizing existing content to match the user intent.
Additionally, ensuring that pages are well-structured and providing meta descriptions and titles that accurately reflect the content are important components of a successful SEO strategy.
Jaya Iyer, Marketing Assistant, Teranga Digital Marketing
Smartphone Optimization
In the modern world, one of the most crucial SEO techniques is mobile website optimization. This is due to the fact that customers now access the internet mostly through mobile devices such as smartphones and tablets rather than PCs and laptops.
A website that is optimized for mobile devices may significantly enhance user experience and boost the likelihood that it will show up in mobile search results. Among other things, mobile optimization includes components like legible text, adaptable design, quick loading times, and simple navigation.
Not only will it enhance the user experience, but it will also increase the likelihood that it will show up in mobile search results, which will boost traffic, engagement, and conversion rates.
Chris Peacock, CEO, Trickle Digital
Submit a Sitemap
The most crucial technical SEO duties for each website are to create and upload a sitemap. A sitemap is a file that contains a list of all the pages on your website. It aids search engines in comprehending your website’s architecture. Search engines can more easily crawl and index your pages if you provide them with a sitemap, which is effectively a road map of your website.
A sitemap can further assist search engines in finding new pages on your website that they might have missed during their initial crawl. Search engines will have a thorough understanding of your website’s content if you include every page on your website in your sitemap. This will help your search engine rankings.
Rex Roberts, Local SEO Specialist, TRex Ranking
Select the Right Keywords
The first step in any effective SEO strategy is selecting the correct keywords to target while optimizing your website. In a perfect world, you would know what your customers are looking for. To identify similar keyword suggestions to your topic and their monthly search volume, utilize Google’s Keyword Planner.
Use a high-end tool like Ahrefs if you want more accurate information on how challenging it is to rank for a particular search term. Go to Keyword Explorer in Ahrefs and type in your topic or niche in the search field. This will then show data about your chosen theme and keyword ideas for your website.
From here, you may focus your search on keywords that your target audience uses to find information on the subject. Targeting “question-related keywords” should be your main priority if you want to educate your audience and establish your authority.
Following the creation of a list of question-related keywords, you can write specific blog entries that address these inquiries.
Himanshu Sharma, CEO and Founder, Academy of Digital Marketing
Quality Content
The best SEO strategy in the world is content quality. Quality content attracts readers, users, and search engine spiders alike.
High-quality content should be well-researched, well-written, relevant to the topic at hand, informative, and engaging. It should also be optimized for keywords so that it is easy to find through organic searches. Consistently producing content of this standard will help you rank higher in search engine results pages (SERPs) over time.
Additionally, regularly updating content on your website will ensure that it remains fresh and relevant, which helps maintain your ranking on SERPs. Thus, content quality is essential for success in SEO.
Jose Gomez, CTO and Founder, Evinex
Quality Over Quantity
Long ago, the best SEO strategy in the world was to create as many pages on your site as possible with relevant keywords that the search engines could find. But now, Google is getting more intelligent; it needs fresh and unique content to rank your website in search engine results.
Therefore, this strategy needs to be updated. To improve your search engine ranking, you should focus on the following:
- Use rich media content like videos, images, and graphics
- Write unique and original content
- Use targeted keywords in your content
- Create a social media presence
Social media is an integral part of SEO and one of the best ways to get traffic. All you need to do is keep doing that, and you’re on your way to the top of the search engine results pages and, thus, riches!
Joe Acosta, Digital Marketing Manager, BBQ Galore
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