What are the best market research tools?


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What are the best market research tools?

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What are the best market research tools?

From Wynter to SurveyMonkey, here are 12 answers to the question, “What is your favorite tool for market research? What do you like about the tool?”

  • Usertesting
  • Typeform
  • Qualtrics
  • Google Trends
  • SurveyMonkey
  • Favorite Tool for Market Research
  • Google Analytics
  • Amazon Comments
  • Ahrefs
  • Answer the Public
  • Marketline
  • Wynter


UserTesting is my preferred method for market research. This tool helps me gain real-time insights from potential customers on how they interact with our products. UserTesting allows us to test anything from a single feature to an entire product, including websites and mobile applications. What I like most is that the tool provides detailed reports of people’s reactions and feedback, making it easier to evaluate quality. UserTesting also has a way of tagging user responses to quickly identify key trends and customer needs, giving businesses an invaluable edge when analyzing results. This has proven effective in understanding customer preferences and optimizing our products accordingly.

Jim Campbell, Owner, Camp Media


My favorite tool for market research is Typeform. It allows me to create surveys and forms highly customized to the preferences of my target demographic. It’s also incredibly easy to use, with a simple drag-and-drop interface that makes it possible to quickly design professional-looking surveys and then share them through a wide variety of outlets. With Typeform, I’m able to get detailed insights from respondents, which can be immensely helpful in better understanding the market I’m researching. Overall, Typeform is an invaluable tool for getting high-quality results for market research.

Kate Wojewoda-Celinska, Marketing Manager, Spacelift


Qualtrics is by far the most comprehensive, all-in-one tool out there for market research, and, in my opinion, it is a distant first place with everyone else bringing up the rear when it comes to survey-based first-party research. The platform can help you run your surveys or upload existing data sets on which you can run statistical tests and run visualizations to make engaging with the data and gleaning insights a breeze. You also never have to mess around with finding respondents, as Qualtrics can find representative samples of your target audience and have them fill it in without additional effort on your part.

Kate Kandefer, CEO, SEOwind

Google Trends

Google Trends provides insight into popular search terms and the frequency of their usage over time. This information can be used to gauge consumer interest and make informed decisions about which products and services to offer. Google Trends also allows users to compare multiple search terms and filter data by region, helping to get a more targeted and localized view of the market. Additionally, Google Trends provides related topics and trending stories, giving companies a glimpse into current events and potential emerging markets. To summarize, Google Trends is a versatile and valuable market research tool because it provides data-driven insights that can inform business decisions and increase chances of success in a competitive market.

Isabella Meyer, Editor, Artincontext


My favorite tool for market research is SurveyMonkey. I love that it is so user-friendly and intuitive. It allows me to quickly create surveys and gather insights from my target audience. I can customize my survey questions to get the exact information I need. I can also reach out to a wide range of audiences, including customers, employees, and potential customers. The tool also provides powerful analytics so I can easily analyze the data I collect. It also allows me to customize the look and feel of my surveys and use advanced logic to skip or exclude certain questions. Plus, it’s free for basic surveys and very affordable for more advanced features. Overall, I love using SurveyMonkey for my market research because it is fast, easy to use, and reliable. Plus, it’s free and provides powerful analytics and customization features.

Janie Doyle, Marketing Director, Scvehiclehire

Brew Survey

Market research is defined by its ability to promptly identify trends and market information. When it comes to getting real-time data with precision, it is vital to follow the trend. Brew Survey is a Market Research App that collects data to better understand the market by evaluating and comparing products. With this app, you not only receive real-time data visualization, but you can also customize the structure of your survey. With its dynamic dashboard, you may examine real-time reports in formats that are easy to understand. Using mobile forms to collect data eliminates the need for paper, making the data more precise and extractable for future studies.

David reid, Sales Director, VEM-Tooling Co. Ltd.

Google Analytics

My favorite tool for market research is Google Analytics. I like that it provides detailed insights into website performance such as page views, bounce rate, referral sources, as well as organic and paid search data. Google Analytics also offers a variety of reports which can be used to identify user behavior, measure conversions, and analyze search trends. Additionally, it has several helpful features such as custom dashboards, alerts, and tracking codes. These features allow for more in-depth analysis and optimization of SEO campaigns.

Jaya Iyer, Marketing Assistant, Teranga Digital Marketing

Amazon Comments

I use Amazon as a market research tool. Depending on the product I create and the users, I go to the comment section and make a Notion recap of what people want, look into, and would buy again and again. When people like a product, they say it. On Amazon, some best-sellers are a call for a wave of critics (positive and negative). As a creator, it is golden material to work with. You can update your product, look into a need the market is not filling yet, and mostly read from people who buy what they need. Amazon is one of the most active marketplaces. People are not passive; they look for what they buy. They are not doing a task and being proposed a product or tool. They are intentional, and it is key to repurposing this intention into solutions to create.

Keva Epale, Founder of Keva Epale Studio, Keva Epale Studio


Ahrefs is my favorite tool for market research. The tool gives users access to data such as organic search volume, keyword difficulty, the number of links needed to rank, and a peek into competitor ranking data. It is a bit pricey but it’s worth it.

Nick Varga, Chief Riding Officer, ERide Journal

Answer the Public

I love Answer The Public for the ideas it helps me generate on what content to create for my clients to boost their e-commerce SEO efforts. What I love the most about Answer The Public is that inputting just one term can help generate multiple content ideas, which can also act as prompts for researching the target audience in more depth. There is also a free version of the tool, which guarantees that even small businesses and content marketers on a budget can still get some benefit from it.

Alvin Wei, Co-founder and CMO, SEOAnt


My go-to-market research tool is Marketline. Marketline offers data and reports on many industries, geographies, and companies. The industry reports are a great way to gain deep insight and understanding of an industry, including the market forces, financial information, trends, and key players. The ability to analyze an industry at a global, regional, and/or individual country level is a very powerful tool and very useful for international companies looking to tailor their business strategy to a local market. The platform is incredibly user-friendly and easy to use, with new data being added regularly, which means your market analysis is relevant to the current business landscape.

Will Baker, Founder, Skirtings R Us


Wynter is a fantastic tool for testing messaging and website designs with your audience, quickly. You simply select your audience, upload an image, and choose the questions you want to ask. The sample size is quite small (15 to 30 responses) but the feedback is detailed and actionable. Plus, it usually comes back in under 48 hours. We used it when we redesigned our site and it fundamentally changed our approach.

Jason Ball, Founder, Considered Content

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