Anyone looking to create and publish expert roundup articles to their site can sign up as a Featured Publisher and request content – currently at no cost.
Publishers request content by…
- Sign up as a Featured Publisher
- Submit questions
- Receive full-length expert roundup articles
- Publish and grow web traffic
Here’s how to get content:
- Make an account
- Request just quotes or a completed article
- Track your content progress
- Publish & Share URL
1. Make An Account
- Go to Featured.com to create an account
- If you already have an expert or team account on Featured, log in and find the purple drop-down menu at the upper right-hand corner of the screen. Click “Create publisher account”
- Toggle the selection to “Asking Questions (Content Publisher)
- Complete the One Time Password (OTP) verification. A code will be sent to your email address
2. Request an Article
- Enter a Question: When uploading a question, please use wording similar to: give one tip, one recommendation, one way etc. to make sure each panelist elaborates on one topic. We compile the best quotes that elaborate on different subjects to create a well-rounded expert roundup.
- See FAQ: What makes a question a good fit for Featured?
- Delivery Date: The date you wish to receive your expert roundup. The Featured team will aim to deliver the article by 5pm MST time on the selected delivery date. Tip: Aim for a delivery date of 3+ weeks out for the best results.
- Website URL: Where the article will be published. This must be a website that you own, manage, or contribute to. Use the home page URL even if the content will be published on a landing page.
3. Track Your Article Progress
- Entered: Questions just entered (you can delete it if you feel you made a spelling or any other mistake)
All entered questions will be reviewed and either approved or rejected by the Featured team. Feedback will be provided
- In progress: Approved by Featured
- Your question is now live or scheduled to go live on Featured
- The public question link is active (regardless of question start date) and can be shared with stakeholders for publishers who would like to include insights from their communities.
- Completed: All the entries in the completed section are ready to be reviewed and published.
Make any edits you see fit, then the article is ready to be published.
Publishers have complete editorial control of their articles. See the FAQs for more details on editing
4. Published: Your article has been published and is now live on your site.
Enter the live URL so we can promote your article.
Our team will notify the included panelists of article inclusion and encourage them to link to press pages and share on social media
Profile page – update/check your profile
Support
Please email any and all feedback/questions to Partnerships@featured.com
- Tech Issues
- Feature Suggestions
- Etc.
Frequently Asked Questions (FAQ)
What “content” do I receive after posting a question to Featured?
Article Requests
Publishers receive a ready-to-be-published expert roundup article and headshot images, organized in a shareable Google Drive folder, after posting a question on Featured.
The article features expert insights that are selected to satisfy the search intent of a question. This means the article will feature diverse perspectives and tips to engage readers. In addition, the article includes a brief introduction with a bullet point list of tips that have helped many publishers achieve a featured snippet on search engine result pages. What is a Featured Expert Roundup?
After posting a question on Featured, publishers can expect to receive 2-30 quotes along with authors’ headshots, all organized in a shareable Google Drive folder by EOD on their selected deadline.
Quote Requests are frequently used by journalists and content creators to add expert insights, enhancing new articles or refreshing older content.
Why is the content free?
Featured operates on a freemium model for experts and is currently free for publishers.
Featured’s expert accounts share their knowledge by answering questions on Featured that are relevant to their expertise. Featured experts hope to grow in thought leadership while building their brand visibility and authority online.
Our goal is to maximize the publication opportunities for Featured experts. Learn more about Featured for experts and teams.
What kind of editorial control do we have over the content?
Publishers have full editorial control of content received from Featured.
Featured collects, identifies, and converts the best expert quotes into ready-to-publish expert roundup articles for publishers. However, publishers may choose to only publish the quotes that meet their editorial needs or standards.
If direct editing to an expert quote is needed, it is important to keep the message of the quote true to the original version.
Acceptable edits to quotes: Minor rewording, rephrasing, restructuring, and removal of text.
Unacceptable edits to quotes: Changing the message of the quote, removing all attribution to the original author, and plagiarism.
Do we need to link to experts in any way?
Nope! We highly suggest publishers keep the expert’s company links in the attribution lines as a courtesy to the experts who contributed their insights to the article. However, publishers are welcome to remove any links that do not meet editorial guidelines.
Premium and Team expert accounts will see an expected attribution type stated next to a question on Featured. The expected attribution type is automatically set based on the publication source’s previous publication history with Featured. Company link attribution types include Unknown, Unlinked, NoFollow, and Dofollow.
How are answers selected?
Featured’s mission is to unlock new knowledge. Our goal is to feature the best answers on the internet to any question.
To accomplish this objective, Featured aims to select answers from trusted, subject matter experts who have firsthand experience and authority on a particular topic.
Featured uses profile information to identify which experts have the authority to speak on the topic at hand. Those expert quotes are then analyzed and ranked based on the quality and uniqueness of the insight. Featured aims to choose the best 5 to 15 quotes from relevant experts and convert them into an expert roundup article for publishers to post to their sites.
The experts who answer questions that align with their expertise and who back up their insight with anecdotal evidence see the highest success rate on Featured.
Does this align with Google’s guidelines?
Short Answer: Yes! we to adhere to Google’s Link Scheme Guidelines.
Long Answer: Google’s guidelines clearly state that a platform like Featured needs to allow a third-party content owner the choice of qualifying outbound links. Because of these guidelines, we give publishing partners complete editorial control of their Featured articles, including the choice of including links.
Google likes Featured because we help industry experts (the publishing brands) create relevant content for their audiences. When someone searches HR software to try, Google would rather rank an article found on an HR company blog than a question/answer forum.
Who can be a publishing partner?
Featured creates expert roundup content for Brands with Blogs, Media Publications, and Member Driven Organizations.
Publication sources that engage in tactics that go against search engine guidelines will be blocked from using Featured. Featured will always aim to function within the rules and expectations of search engines.
What makes a question a good fit for Featured?
Featured is strong in verticals like Business, Entrepreneurship, Technology, Marketing, Human Resources, and Finance. However, we welcome questions of every verticle. The question should not have one right answer and instead, be open to multiple thought leadership style insights. Questions should prompt experts to give their insight based on their professional experience.
In addition, please use wording in your question to limit experts to ONE tip/recommendation/way within their answer. This way, each panelist will be encouraged to elaborate on one topic.
Can I make direct edits to the content/quotes?
Publishers have full editorial control of content received from Featured.
Featured collects, identifies, and converts the best expert quotes into ready-to-publish expert roundup articles for publishers. However, publishers may choose to only publish the quotes that meet their editorial needs or standards.
If direct editing to an expert quote is needed, it is important to keep the message of the quote true to the original version.
Acceptable edits to quotes: Minor rewording, rephrasing, restructuring, and removal of text.
Unacceptable edits to quotes: Changing the message of the quote, removing all attribution to the original author, and plagiarism.
Can I remove/add quotes?
Yes, feel free to remove and add quotes/content as you see fit.
Is the content 100% unique?
To ensure 100% unique content, Featured flags and removes all quotes that are identified as plagiarized or likely to be written by AI.
Please note that AI detection tools can never guarantee 100% accuracy. There is always a small risk of false positives and false negatives.
How is Featured responding to AI-written quotes?
Since the rise of accessible AI content tools like ChatGPT, we have noticed an unfortunate increase in submissions containing AI-written content. It is important for us to emphasize that we actively discourage the use of AI in crafting responses. Our objective is to collect thought leadership insights derived from genuine personal experiences.
In 2023, Featured began using GPTZero (at a threshold of 0.88) to identify and reject AI-written quotes. Unfortunately, since AI-detection tools are new, we received many reports of false positives and negatives regarding our AI detection and in turn discontinued our use of GPTZero.
We offer tools for you to give feedback and report complaints. If you believe an expert is fabricating their personal experiences with AI you can initiate a report by emailing community@featured.com.
Are the quotes I receive fact-checked?
Publishers have complete editorial control of the content received and are responsible for what they publish.
Our goal is to provide excellent quotes from relevant experts, however, it’s important to note that Featured does not endorse or verify the content submitted by the experts. All our content and materials are provided without any guarantees and are offered “as is.” For more information, please refer to Featured’s Terms of Service.
We recommend that publishers carefully review the content to decide if it meets their specific editorial needs and standards before publishing.
We offer tools for you to give feedback and report complaints. If you think someone is providing purposely misleading, harmful, or factually incorrect content within their quotes, you can initiate a report by emailing community@featured.com.