33 Best SaaS Subscriptions to Gift in 2025

At PrepForest, the single most transformative SaaS investment we made was subscribing to a heat mapping and session recording tool that showed us exactly how parents interacted with our website. We implemented this during last year’s holiday season, and it fundamentally changed how we understood customer behavior.

Within weeks, the tool revealed something surprising—most parents weren’t just browsing; they were looking for a way to try before they buy. The recordings showed parents hovering over our packages, clicking around product descriptions, and even revisiting the same pages multiple times, as if searching for sample content. We had assumed they were ready to purchase based on descriptions alone, but in reality, they wanted to experience a portion of the product before committing.

We immediately introduced free samples for each of our packages, allowing parents to access around 300 practice questions—far more than any of our competitors offered. The results were remarkable. Our conversion rate increased by 67% within two months, and cart abandonment dropped by 51%. Average time on product pages nearly tripled because parents could now explore our sample questions and see the quality for themselves before purchasing.

For anyone in e-commerce or digital products this holiday season, heat mapping software is the gift that keeps giving. Watching real user sessions exposes the gap between what you think customers want and what they actually need—and acting on those insights can transform your business.

For anyone doing creative AI, Runway ML Pro is a fantastic gift. We used it at Enlighten Animation Labs and went from a rough idea to an animated concept prototype way faster than we expected. It let us test out visual ideas in an hour that would have taken days. Perfect for anyone who wants to do quick, wild visual prototyping.

As we scale Backlinker AI, Zapier Professional is the one subscription I refuse to cancel. My SaaS background taught me how much time gets wasted on reports and follow-ups. With Zapier, those tasks just run themselves, which gave us back hours to focus on actual growth. I recommend it to any founder or marketer juggling multiple workflows. It simply gives you more time to think.

After working with founders for years, I still use LinkedIn Sales Navigator constantly. It’s one of the few tools that consistently pays off. It’s helped me and my network find people we couldn’t reach otherwise, and honestly, it makes prospecting less of a headache. If you’re a founder or sales leader trying to build your network and find more leads, just start here. It’s a practical tool that works.

Looking for a holiday gift that actually gets used? I’ve been impressed with the Whoop membership for 2025. Our team started using it at work, and now people are catching their fatigue patterns before burnout hits. The recovery scores and strain data help busy folks, especially managers, figure out when to take a real break or cut back on work. If you’re juggling a packed schedule, it shows you exactly how your body’s dealing with stress – no guessing involved.

For a truly unique and practical SaaS gift this 2025 holiday season, I recommend gifting a Readwise subscription.

Readwise is an under-the-radar favorite—which makes it an inspired choice if you want your gift to stand out. It also unlocks Readwise Reader, which lets users save, organize, and revisit articles, newsletters, and research with powerful spaced repetition. This combination helps turn a constant stream of reading into real, retained insights.

As someone who manages multiple projects, automates workflows, and juggles a ton of information daily, I’ve found Readwise indispensable for keeping useful ideas accessible, and Reader makes it fun and effortless to capture, organize, and actually remember what I read. I believe it would be a practical gift for anyone who values learning, organization, or personal growth—and it’s refreshingly obscure compared to the usual SaaS picks.

My top gift recommendation for a business owner? Intercom. We started using it at Prezlab to answer repetitive customer questions on its own. In a month, our support tickets dropped and people were happier with our service. If you’re shopping for someone who spends too much time in their inbox, this is a gift that actually gives them back hours in their week.

Canva Pro subscription. The SaaS market is cluttered with an abundance of design tools, but Canva stands out for its simplicity, innovative features, and versatility. Gifting it to someone, especially a small business owner or creator, can help them bring their ideas to life without needing a strong design background.

I have witnessed the power of Canva Pro firsthand because we use it internally to design everything from marketing creatives to installation guides. The software has leveled the playing field for non-designers on our team. Canva makes things easy for us thanks to its wonderful templates and elements.

It is an excellent holiday gift because it is practical and inspiring. You are not just gifting someone a piece of software; you are giving them the ability and power to build their brand and communicate their ideas. In a world where so much of business and storytelling happens visually on social media platforms, a Canva Pro subscription is a gift that will keep paying off long after the holidays.

I’d gift Motion. It’s like giving someone the ability to breathe again. Most entrepreneurs are buried under to-do lists and calendar chaos, and Motion fixes that. It plans your entire day automatically around meetings, deadlines, and priorities.

It’s one of the few tools that doesn’t just organize your work; it thinks for you. I started using it during one of my busiest quarters, and it completely changed how I operate. Suddenly my days felt structured, not reactive.

If you’re gifting something this holiday season, give people back their focus. That’s worth more than any gadget.

Notion Subscription: Notion is a powerful and versatile tool for organizing work and life. It is great for collaborative projects and can be customized to suit the recipient’s unique needs. It can be as simple or complex as you want it to be.

Personally, I use it as a second brain. Struggling with something? I know where to dump my thoughts and focus on essential things. Not sure how to handle my tasks? I turn it into a tracker. Having Notion in your life is so freeing.

It is the kind of gift that feels personal yet practical because it helps people bring clarity and organization to their chaotic lives. Most importantly, gifting someone a tool that makes their day-to-day smoother feels more thoughtful than any other physical gift.

I run marketing for a construction company, and we started using HubSpot CRM. To be honest, nothing happened at first. But after a few months, it clicked. Our lead tracking got much cleaner, and the automated emails with AI scoring made follow-ups so much easier. Clients even started replying faster. For any marketer trying to get their sales process organized, this thing actually works.

This year, we’re all about being proactive, so I recommend getting your loved ones a mental health service subscription to help them build emotional resilience and improve their mood. With the colder months quickly approaching, Seasonal Affective Disorder is likely to affect many people, so working with a personalized app can be helpful. I recommend Happify, which has a lot of scientific studies under its belt that help users take control of their thoughts and feelings. I find it an incredibly thoughtful gift that supports emotional well-being long after the holidays are over.

The SaaS subscription I’d recommend gifting is ChatGPT Plus. Most people still use the free version and don’t realize how much faster and more capable the paid models are. I use it daily for everything from debugging code to drafting emails to researching technical problems. At $20 per month, it’s affordable for a holiday gift but valuable enough that people will use it constantly once they have access to the better models.

For anyone looking to expand their reach through content marketing or PR, Rephonic makes a practical gift. Getting featured on podcasts as a guest is one of the highest ROI marketing channels, but most people don’t pursue it because finding the right shows and contact information takes forever. A Rephonic subscription gives them instant access to contact info, listener numbers, and demographics across 3 million podcasts, turning weeks of manual research into minutes of filtered searches.

I’m obviously biased, but we have customers who’ve booked 20+ podcast appearances in their first quarter using the platform. For entrepreneurs, consultants, or authors trying to build their personal brand, it’s a gift that directly supports their business goals rather than just being another software tool.

I’ve bootstrapped a 7-figure SaaS company and white-labeled dozens of products, so I’ve seen what actually delivers value versus what just sounds good.

Paige – our AI-powered Google Business Profile tool at Merchynt. Here’s why: most small businesses lose customers simply because they can’t be found on Google Maps. We’ve helped over 10,000 businesses rank higher locally, and the ROI is immediate – more customers walking through their doors within weeks.

I’m biased obviously, but the reason I’d gift this specifically is that it actually automates the work. Most marketing tools require daily effort. Paige handles posts, reviews, and SEO optimization automatically. I built it because I was tired of seeing small businesses pay agencies $500-2000/month for work that could be automated.

The real gift isn’t the software – it’s giving someone their time back while their business grows. We’ve gotten hundreds of messages from owners saying they finally stopped stressing about their online presence. That’s worth way more than the subscription cost.

I might be a bit biased here, but I would say Spendbase is a great choice. It helps teams take real control of their spending – whether that’s software, cloud costs, or managing budgets with virtual cards. Instead of juggling spreadsheets, everything is in one place, giving clarity on what’s actually being used and where money is going. The platform provides real-time visibility, automation, and savings, helping companies reduce costs by up to $1M annually.

One SaaS subscription I highly recommend gifting for the 2025 holiday season is Figma. For professionals focused on creating intuitive, visually striking systems—like multitouch interfaces—Figma is an outstanding tool that fosters creativity and collaboration. It allows users to design, prototype, and refine ideas seamlessly, with real-time team connectivity to bring concepts to life more efficiently. Its cloud-based platform ensures access across devices, enabling creators to work wherever inspiration strikes. This gift isn’t just software—it’s an investment in creativity, innovation, and the ability to transform complex ideas into user-friendly designs, perfectly aligning with my commitment to delivering tailored, impactful solutions.

As an Operations Manager at an SME, I would highly recommend gifting OfficeSpace this holiday season. For the longest time, we didn’t have any structure for managing common spaces within our office, facilitating large meetings or even keeping track of our visitors.

That’s because a workplace space management tool seemed suitable for larger companies with hundreds of employees, and we didn’t realize how a smaller workplace made it all the more important for us. It has certainly made my role easier, as I don’t have to send countless emails to reserve the meeting rooms and send reminders.

This subscription has brought us practical benefits in managing both in-office and hybrid teams, so do consider it this holiday season.

I suggest giving the gift of a subscription to Grammarly Premium this holiday season. This is because Grammarly is a very helpful tool that can be used to improve one’s writing. Besides that, it also offers its users suggestions for improving style and tone. Take me for instance; although I am confident with my way of writing, I also make use of Grammarly Premium every day to enhance my writing’s clarity and professionalism. As a result, I have been seeing positive improvements in my write-ups as they have become much more concise and effective while saving me time in constructing lengthy emails or responses which took so much time before.

A fantastic gift this holiday season for a creative professional is a subscription to Sora, the advanced AI-powered text-to-video tool from OpenAI. With Sora, creators can generate high-quality videos from simple prompts—combining visuals, voiceovers and animations with minimal effort. It’s included in the ChatGPT Plus plan and scales with ChatGPT Pro, making it accessible yet powerful.

What makes it special for creatives is the time-saving element and creative freedom. Rather than spending hours editing or sourcing footage, they can focus on storytelling and concept. It also opens doors for experimentation with motion graphics, social posts, micro-videos, and that flexibility feels like a tangible upgrade for any designer, marketer or content creator.

Founders and small businesses often get SaaS fatigue, so I’d gear toward more inclusive tools that support a variety of functions. The trend is centralizing purpose of use as well as implementing AI in-platform to make things easier for consumers.

SendTurtle is a full-scale document management platform that provides eSignatures, secure sending, and post-send document analytics with AI suggestions. It’s the most affordable eSignature tool of its kind in the market.

I’d recommend Coursera Plus. Education stands as the most valuable present that humans can share with one another. A Coursera subscription gives access to thousands of university-level courses across every imaginable field. The program teaches people to acquire new skills during their career transitions between different professional roles. The gift will help someone who needs it because it contains the power to transform their entire year and life direction. The system enables students to learn continuously through its flexible educational system, which operates on a student-friendly schedule. The gift enables someone to build their abilities after the holiday season has ended.

I’d recommend Evernote Personal. The application functions as an underappreciated organizational tool which enables users to record their thoughts while scanning papers and handling their work assignments from a single interface. I’ve relied on it to declutter my mental and digital space. Evernote gifting provides users with a useful concentration tool which offers long-term benefits to anyone who wants to establish yearly targets. The system functions optimally for users who prefer journal writing, project development, and creative writing skill enhancement. It transforms everyday thoughts into actionable steps seamlessly.

I’d recommend gifting Dropbox Plus. The service offers actual convenience to users during their regular daily tasks. People tend to take file backup and accessibility for granted because it provides them with a basic convenience. The tool has proven useful during my travels because it rescued me from multiple situations where I lost important documents. The subscription service delivers advantages to every user base, which includes students, working professionals, and individuals who need to stay organized in their lives. The main purpose of Dropbox gift subscriptions focuses on providing users with secure storage solutions. The system operates as a reliable solution which provides functional benefits to enhance device reliability for all equipment. The world contains so much noise, but this straightforward approach makes it easily noticeable.

I recommend gifting either SEOtalos.com or AnswerSocrates.com this holiday season depending on who you’re gifting to.

SEOtalos.com is perfect for people managing websites and wanting to improve their SEO. It’s basically Google Search Console on steroids, built for businesses managing multiple sites. The tool automatically checks which keywords trigger AI overviews and whether your sites appear in them, which is critical since AI overviews now dominate 95%+ of organic search traffic. For anyone serious about website SEO or running an agency, this subscription provides insights that standard tools completely miss.

AnswerSocrates.com works for a broader audience because it helps anyone creating content, whether for websites, YouTube, or social media. While it covers SEO, it also helps YouTube creators and social media managers find what topics their audience actually searches for. The tool reveals real questions people ask about any topic, transforming content planning from guessing to strategic creation.

Claude Max membership is something I would recommend to anyone because it has become an excellent coding assistant. If that person is a developer, they can use Claude Code to make their development easier. Of course, you may ask if ChatGPT or similar tools are not enough, but honestly, Claude is currently better at coding than its competitors and it looks like it will remain so in the future as many companies, including Amazon, support Anthropic, the company behind Claude.

Give the Gift of Productivity with Setapp

For anyone open to trying out a great new SaaS subscription, consider gifting Setapp — one of those weird things we love that tend to make everyone’s lives and work so much easier. It’s perfect for anyone who needs to better manage time, attention or daily digital tasks. Rather than restrict them to a single tool, this subscription empowers customers to select from dozens of best-in-breed apps all under one roof.

The true value comes from what it does for personal development and productivity throughout the year. Whether it’s project management tools, a writing helper or a design app — Setapp has something for various goals and working styles.

I would choose Calm Premium as my selection. The platform operates as a unique SaaS solution which helps users achieve speed reduction. The guided meditations, sleep stories, and breathing exercises have measurable effects on mood and focus. Gifting Calm says, “I want you to rest.” The practice offers basic self-care advantages through easy methods which require minimal work in our current stressful environment. The approach finds support in neuroscience research which makes it both useful and successful in practice. People employ this technique to manage their anxiety while obtaining improved sleep outcomes.

I’d choose Adobe Creative Cloud Photography Plan. The application provides users with an excellent experience for protecting their memories through photography while offering various ways to share stories through images. The suite includes Photoshop and Lightroom, which function as professional-grade tools that provide accessible interfaces for users who are new to the software. Basic photo editing skills enable people to rediscover their creative potential. The gift enables people to discover new things while they maintain the most precious memories from their lives. The camera functions as an excellent tool for photographers who are beginners and for professionals who want to develop their careers. The method incorporates artistic elements into its implementation of conventional photography techniques.