Who Are the Best ActiveCampaign Alternatives?
If you’re looking for alternatives to ActiveCampaign, we’ve got you covered. We asked eight marketing professionals, from Marketing and Outreach Managers to Heads of Content, to share their top picks. From GetResponse’s feature-rich offering to Moosend’s easy-to-use solution for small businesses, discover the best options to suit your needs.
- GetResponse: Feature-Rich Alternative
- MailerLite: Affordable Email Solution
- Sendinblue: Cloud-Based Alternative
- Mailchimp: Popular Email Marketing
- Campaign Refinery: Gamified Experience
- ConvertKit: For Bloggers and Creators
- HubSpot: Powerful Marketing Platform
- Moosend: Easy-to-Use for Small Businesses
GetResponse: Feature-Rich Alternative
As someone who has worked with several email marketing platforms, I have found GetResponse to be a great alternative to ActiveCampaign. GetResponse offers a wide range of features, including email marketing, landing pages, webinars, and marketing automation, all of which can help businesses improve their engagement with customers and drive sales.
What I love most about GetResponse is its intuitive drag-and-drop interface, which makes it easy to create and customize emails and landing pages with no coding knowledge. GetResponse’s advanced segmentation and personalization features allow businesses to target specific audiences with highly relevant content, which can help improve open and click-through rates.
While ActiveCampaign is a great platform, I have found that GetResponse offers similar features at a more affordable price point, making it a great option for small to medium-sized businesses on a budget.
MailerLite: Affordable Email Solution
MailerLite is cheaper than ActiveCampaign, with a free plan that allows you to send up to 12,000 emails monthly to 1,000 subscribers and create 10 landing pages. Unlimited emails will only cost you $10 per month. You can embed unlimited sign-up forms and pop-ups.
It is ideal for SMBs, e-commerce stores, and creators. Stripe integration is especially helpful for creators looking to monetize their content. For online stores, tracking sales and setting up behavior-triggered campaigns is simple.
Co-founder and CMO, ParcelPanel
Sendinblue: Cloud-Based Alternative
Sendinblue is a cloud-based email marketing and automation tool that allows businesses to create and manage email campaigns, SMS marketing, and transactional emails.
It enables users to automate workflows, track the performance of marketing efforts, create landing pages, segment the audience based on various criteria (e.g., location, behavior, and engagement level), and then send targeted messages to each group.
It offers a drag-and-drop email builder, allowing users to create professional-looking email templates without coding skills.
Unlike many other marketing automation platforms, Sendinblue offers a free plan that includes up to 300 emails per day, with paid plans providing extra features and higher sending limits.
Sendinblue is an excellent alternative as it offers a similar, but equally effective, set of features at a lower price point. Its resources can meet the needs of any company but are best suited for small and mid-size businesses, startups, or SaaS.
Mailchimp: Popular Email Marketing
One alternative to ActiveCampaign is Mailchimp. Mailchimp is a cloud-based email marketing software that offers a range of features for creating, sending, and tracking email campaigns.
Like ActiveCampaign, Mailchimp provides tools for email automation, including triggered emails based on customer behavior, such as abandoned cart reminders and welcome emails. The software also offers segmentation and personalization features, allowing you to create targeted campaigns for different segments of your audience.
Besides email marketing, Mailchimp offers features for managing social media advertising, creating landing pages, and tracking website analytics. The software integrates with popular e-commerce platforms such as Shopify and WooCommerce, as well as with customer relationship management (CRM) tools like Salesforce.
Mailchimp is a popular choice for small and mid-sized businesses looking for an affordable and easy-to-use email marketing solution.
Campaign Refinery: Gamified Experience
Campaign Refinery! We switched to Campaign Refinery from ActiveCampaign about 8 months ago and honestly; it was the best decision we ever made. Apart from being way easier to use than AC, Campaign Refinery has a gamification system for subscribers that we really like, and it helps keep our delivery and open rate high.
ConvertKit: For Bloggers and Creators
If you are looking for an email marketing automation tool that is more focused on bloggers and creators, then ConvertKit is a great alternative to ActiveCampaign. With ConvertKit, you can easily create opt-in forms, landing pages, and email sequences to grow your email list and engage with your audience.
ConvertKit also has a user-friendly interface and provides detailed analytics to help you track your email marketing campaigns. ConvertKit offers integrations with popular tools like WordPress, Shopify, and Zapier to streamline your workflow.
HubSpot: Powerful Marketing Platform
As an experienced copywriter and digital agency owner, we recommend HubSpot as a powerful alternative to ActiveCampaign. While it may be slightly more expensive than ActiveCampaign, HubSpot offers a wide range of features and integrations, making it an excellent choice for businesses of all sizes.
HubSpot is an all-in-one marketing, sales, and customer service platform that offers a range of tools for managing leads, nurturing relationships, and driving conversions. With HubSpot, you can create custom landing pages, track website visitors, send automated emails, and much more. With robust reporting and analytics capabilities, you can easily track the performance of your campaigns and make data-driven decisions to improve your results.
While it may be more expensive than ActiveCampaign, HubSpot is an excellent choice for businesses looking to take their marketing efforts to the next level. We really love it.
Moosend: Easy-to-Use for Small Businesses
One of the easiest tools for small businesses to employ for advanced automation is Moosend, an email marketing platform. With the aid of the program, you’ll be able to send each of your subscribers highly tailored emails rapidly, use drag-and-drop builders to fully customize templates, and use A/B testing to gauge response.
You can send branded newsletters using one of the over 40 free templates available, like “Skincare” for all things related to beauty, “Bubble Tea Shop” for those operating an online food delivery service, and “Billie Jean” for marketing eBooks.
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