Which Is Better: Marketo vs Salesforce?


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Which Is Better: Marketo vs Salesforce?

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Which Is Better: Marketo vs Salesforce?

From Marketo having a wide range of solutions to Salesforce growing businesses in a competitive market, here are seven answers to the question, “Marketo vs Salesforce, which do you use for your business, and why?”

  • Marketo Offers Many Solutions to Our Specific Needs
  • Depends on What Your Business Needs
  • Salesforce Provides Customizable Content Options
  • Measure SEO Easily With Salesforce
  • Both Have Advantages in Different Ways
  • Marketo is a Robust Platform
  • Salesforce Offers Great Scalability and Versatility

Marketo Offers Many Solutions to Our Specific Needs

Marketo is the best fit for our business because it has a wide range of solutions designed to help us drive more leads, increase revenue, and improve customer engagement.

Marketo’s agile marketing and automation tools give us the ability to create interesting content and ensure timely delivery of it, while Salesforce offers contact management and sales optimization options.

We chose Marketo because it allows us to customize our marketing efforts effectively and efficiently, while still providing us with insights about our customers so we can provide better experiences for them.

Marketo also allows for custom lead nurturing flows, which help to convert more leads into paying customers. In short, Marketo offers more complete solutions that are better suited to our unique business needs than Salesforce does.

Natalia BrzezinskaNatalia Brzezinska
Marketing and Outreach Manager, PhotoAiD

Depends on What Your Business Needs

Marketo and Salesforce are both popular marketing automation suites that offer a variety of features to help businesses succeed. Both have pros and cons, so deciding which is best for your business needs is ultimately up to you.

When choosing between Marketo and Salesforce, it’s important to consider each platform’s distinct features. Marketo is designed as a complete marketing automation suite, while Salesforce focuses more on customer relationship management (CRM).

One platform may be the right one for you over the other, depending on your business needs.

Aviad FaruzAviad Faruz

Salesforce Provides Customizable Content Options

Content influences your marketing initiative’s success. The creation, management, and customization of your content are really simple with top-notch marketing automation software. Both Marketo and Salesforce Marketing Cloud provide straightforward content management because you have access to WYSIWYG editors on both platforms, making it simple to create content.

The codes in the content are easily customizable in the Salesforce Marketing Cloud, though. For people who are familiar with HTML, CSS, and AMP scripts, the marketing cloud makes each piece of material more accessible to the coders. Conversely, it’s difficult to access HTML and CSS on Marketo which may add to the workload.

Janie DoyleJanie Doyle
Marketing Director, SC Vehicle Hire

Measure SEO Easily With Salesforce

We use Salesforce in our SEO agency because it provides a comprehensive suite of marketing automation and customer relationship management (CRM) tools. Salesforce has powerful analytics, reporting, and segmentation capabilities, making it easy to measure the performance of our SEO campaigns and track customer engagement.

In addition, Salesforce integrates with popular SEO tools like Moz and Ahrefs, allowing us to aggregate customer data and create detailed reports. With Salesforce, we’re able to quickly and easily identify trends in our SEO efforts and make informed decisions about how to improve our SEO performance.

Jaya IyerJaya Iyer
Marketing Assistant, Teranga Digital Marketing

Both Have Advantages in Different Ways

If the business is looking for a comprehensive marketing automation platform, then Marketo could be a good choice. If the company primarily focuses on managing customer relationships, then Salesforce may be the better option.

One of the key advantages of Salesforce is its ability to centralize customer data in one place, making it easy for businesses to track and analyze customer interactions across different channels. Salesforce also provides a wide range of integrations with other business tools and platforms, making it easy to connect with other systems and streamline workflows.

Ultimately, the choice between Salesforce and other platforms like Marketo depends on the specific needs and goals of the business. It’s important to evaluate the features, capabilities, and costs of each platform carefully to determine which one would be the best fit for the company.

Alex SheplyakovAlex Sheplyakov
CTO, Wiserbrand

Marketo is a Robust Platform

We use Marketo for its many features like adaptability, customization, and integration. One potential reason for using Marketo is that we focus on multichannel lead management and ABM (Account-Based Marketing), and Marketo offers a perfect solution for both.

The AI (Artificial Intelligence) capabilities of Marketo make it a relevant product for personalized recommendations that help us in our ABM endeavors and help us stand apart from the competition. Also, external integration possibilities such as Google Sheets, Optimizely, and Slack, among others, make our tech stack brilliant, improving our efficiency as a business.

Ali BabarAli Babar
Founding Partner, Origami Studios

Salesforce Offers Great Scalability and Versatility

We use Salesforce—it offers more scalability and versatility. Salesforce helps us explore and collect information from and about potential customers to grow our business in a more competitive market. In addition, it is easy to set up, secure and customizable according to multi-user capabilities. The outstanding feature we love is the vast community to help us when and where needed.

Harry VirkHarry Virk
CEO and Founder, CleaningPro

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