Which Blogging Platform is Best for Making Money?


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Which Blogging Platform is Best for Making Money?

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Which Blogging Platform is Best for Making Money?

From WordPress to Ghost, here are seven answers to the question, “Which blogging platform is best for making money?”

  • WordPress
  • Substack
  • Wix
  • Blogger
  • Medium
  • Squarespace
  • Ghost


Our company has used WordPress for the past three years and found it, by far, the best option for generating revenue and supporting our needs. What we like most about the platform is that it’s extremely accessible and easy to maintain, which lowers any recurring costs associated with the platform itself, so we can just focus on publishing content.

With WordPress, we can also take advantage of multiple compatible search optimization tools and have flexibility in how we want to make money on the platform.

Adam ShlomiAdam Shlomi
Founder, SoFlo Tutors


Substack is a popular blogging platform for those looking to make money from their content. Substack offers subscriptions and monetization tools that allow users to charge readers for access to their content.

This blogging platform also has a robust analytics suite to help track reader engagement and optimize content accordingly. Its user-friendly design makes creating content, sharing it with readers, and managing subscriptions easy. With Substack, bloggers can maximize their potential to generate income by creating engaging content that appeals to their target audience.

Kate Wojewoda-CelinskaKate Wojewoda-Celinska
Marketing Manager, Spacelift


Wix is a website builder that features an integrated blogging platform; ‌this makes it an excellent option for bloggers who are looking for a website that is simple to personalize and maintain. Wix offers a range of templates and design options, and bloggers can add features like forms, galleries, and e-commerce functionality.

Wix also offers a range of monetization options, including advertising, affiliate marketing, and sponsored content. However, Wix’s free plan includes ads, and bloggers will need to upgrade to a paid plan to remove them.

Tiffany PayneTiffany Payne
Head of Content, Pharmacy Online


Blogger is a free blogging platform owned by Google. It’s a good option for bloggers just starting and getting their feet wet in the blogging world. Blogger is easy to use, and bloggers can customize their sites using a range of templates and widgets.

Blogger also offers monetization options, including advertising, affiliate marketing, and sponsored content. However, the platform has limits in customization options and features, and it can be more difficult to make your site look professional.

Hamza UsmaniHamza Usmani
Head of Content, SEO-Audits.io


Medium is a popular blogging platform that offers many benefits for writers who want to make money.

Medium has a built-in network of writers and readers who can help you build your audience and promote your work. You can follow other writers and publications, and they can follow you back, helping to create a community of like-minded individuals who are interested in your work.

Arsh SanwarwalaArsh Sanwarwala
Founder and CEO, ThrillX


Squarespace is a popular blogging platform that most people overlook when considering their options for making money online. It has online tools that allow bloggers to customize their pages and create a website that looks worthy of any high-end professional. Squarespace allows you to monetize your blog easily, supporting options from advertisements to e-commerce stores.

This is a good option if you need an all-in-one platform to build a stunning website quickly with integrated e-commerce features like shopping carts and payment processing options.

Integrating popular solutions like PayPal helps make an easy option for smaller businesses looking to add an income stream. Squarespace’s analytics feature provides real-time insights into reader engagement on the site, which helps bloggers adjust posts to optimize results for success. If you’re in it for the money, Squarespace is the preferred choice for many looking to monetize their digital presence quickly and efficiently.

Jamie IrwinJamie Irwin
Head of Marketing, Privasee


Ghost is a free and open-source blogging platform popular among writers and journalists; I use it myself. It has an easy-to-navigate interface that makes blogging a breeze. Ghost’s built-in SEO tools and plugins make it simple to optimize content for search engines.

Even professional editors at major news outlets use the Ghost platform to publish their work. The flexibility to offer a variety of services makes Ghost stand out from other blogging platforms.

I cannot overstate the importance of this feature in the age of blog hybrid products like email subscriptions, membership sites, gated digital content, online courses, and digital product sales.

James Nathan, Founder, Market Jar

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