What’s the Purpose of Blogging?


7 min read

What's the Purpose of Blogging?

Table of Contents

What’s the Purpose of Blogging?

We asked 13 professionals from various industries, including co-founders, content managers, and freelance SEO specialists, to share their reasons for posting content on their blogs. From generating leads with informative content to showcasing writing skills and attracting clients, discover the diverse motivations behind these experts’ blogging efforts.

  • Generate Leads With Informative Content
  • Educate Clients and Provide Resources
  • Share Expertise and Boost SEO
  • Personal Growth Through Content Creation
  • Improve Online Visibility and Authority
  • Support the Lifting Community
  • Engage Readers and Build Community
  • Inform Customers of Product Usage
  • Establish Authority and Generate Sign-Ups
  • Enhance SEO Through Blog Content
  • Offer Medical Information to Boost SEO
  • Rank for Keywords to Outperform Competitors
  • Showcase Writing Skills and Attract Clients

Generate Leads With Informative Content

We post informational content to our blog with the sole intent of making it a go-to source of information for e-commerce merchants looking for answers to common problems they experience with their stores.

Through this, we nurture these leads and propose our order tracking service to help them enhance service delivery to their customers. Our blog allows us to generate up to 50 leads each month and convert 26% of these.

Liam LiuLiam Liu
Co-founder and CMO, ParcelPanel

Educate Clients and Provide Resources

My blog exists to educate my clients and future clients. Few funeral homes stay up to date on the latest in digital marketing, so my blog helps to educate them on everything that’s new. It serves as an educational resource. Of course, it’s great when readers of my blog hire my company, but one of its major goals is simply to be a useful resource for my industry. It’s a way of giving back.

Temmo KinoshitaTemmo Kinoshita
Co-founder, Lindenwood Marketing

Share Expertise and Boost SEO

One reason to post content on a blog is to share information or insights on a particular topic or subject. This could be related to a personal interest or expertise, or it could be related to a business or organization’s area of focus. By sharing this content on a blog, the author can reach a wider audience and establish themselves as a thought leader or expert in their field.

Regular blog content can help to drive traffic to a website and improve its search engine optimization (SEO), which can ultimately help to grow a brand or business. Using SEO tools such as Ahrefs, Semrush, and Ahrefs can help you understand the language and terminology that your target audience uses and tailor your marketing messaging accordingly.

Precious AbacanPrecious Abacan
Writer, Softlist

Personal Growth Through Content Creation

Finding something worth writing about can be hard. Creating interesting, current, and meaningful blog content requires considerable research, creating the ideal impetus for personal development.

By committing myself to content creation, I am forcing myself to learn, explore, question, and expand my horizons, benefiting every other aspect of my work. This initial research also provides me with tacit permission to read around online casually, following rabbit holes and exploring ideas I hadn’t previously considered.

Even if my readership declines or particular pieces cannot draw traffic, the personal development benefits from preparing content are inherently valuable, even therapeutic, paying dividends over the long term.

Ben HamiltonBen Hamilton
Operations Director, Test Partnership

Improve Online Visibility and Authority

Content marketing and blogging are important because they provide fresh and unique content that search engines love, attract targeted traffic, and generate leads. It helps to convert users into ToFu, MoFu, and BoFu.

Overall, they help improve your website’s search engine ranking, online visibility, and authority.

Eimantas AukstikalnisEimantas Aukstikalnis
Founder, LaptopRadar

Support the Lifting Community

At MuscleLead, our primary aim is clear in our tagline—get lifting, get informed, get strong. So that’s what our blog is all about. Through the expert and well-researched articles we share, we help the lifting community gain access to well-informed insights that help in their journeys.

Besides our in-house posts, we also invite blog posts from experts in the field who share fitness techniques, training tips, and lifting workouts derived from their experience and expertise. From the proper diet to support your lifting, strength training, and bodybuilding journey to tried and tested lifting gear, we cover it all.

The range of our posts, the quality of our content, and the dedication that shines through all make MuscleLead the go-to blog in the niche. So even as we’re posting fresh content, we know that it is set to help a lot of fitness enthusiasts out there.

Wasim KagziWasim Kagzi
Director of Marketing and Development, MuscleLead

Engage Readers and Build Community

One key reason I post content to my blog is to provide valuable information and insights to my readers. By consistently sharing high-quality content, I can establish myself as an authority in my niche, engage my audience, and foster a sense of community. This ultimately leads to a loyal readership and further opportunities for growth and collaboration.

George PatientGeorge Patient
Founder and Editor, Merch Mates

Inform Customers for Product Usage

One bigger reason we post content to our blog is to expand the knowledge of our customers in relation to our product. There are many ways you can use our product, probably some of which many people don’t think of. We use our blog to inform people about the many ways you can use our product, which helps them to understand its many uses.

Daniel ClimansDaniel Climans
Senior Manager, Digital Marketing and Partnerships, Sticker You

Establish Authority and Generate Sign-Ups

The main reason we post content to our blog is to generate sign-ups for our SaaS tool. Early on, we understood that the market we are in is ‌misinformed by loads of content on the internet.

We wanted to create the ultimate source of truth professionals in our field can turn to whenever they need help. So, our content is establishing us as an authority in the space, which ‌leads to sign-ups and sales for our SaaS product.

Gordana SretenovicGordana Sretenovic
Co-founder, Workello

Enhance SEO Through Blog Content

Blogs that address the issues your potential customers face usually are beneficial for SEO.

One technique to enhance visibility is by including keywords in your distinctive headings, subheadings, and well-researched, unique content.

Another way to improve visibility is through internal linking. For example, your website’s other pages, blogs, and product pages can all be linked to increasing brand authority and visibility.

To ensure you are adequately addressing the issue and fulfilling the length that will help you rank on search engine results, it’s also crucial to consider the length of blogs for the audience you are writing to.

Madhurima HalderMadhurima Halder
Content Manager, Recruit CRM

Offer Medical Information to Boost SEO

I post content to my blog to help people with free medical information, but the number one reason I do this is so I can rank higher in SEO searches. Your blog can help you drive your SEO ranking, which helps more people find your site.

Google’s algorithm is specifically looking for original content to match what people are searching for. With tools like Google Keyword Planner, you can find what information people are searching for in your field, and design unique and original content to answer their questions.

One thing that is important to note: there is no substitute for unique and original content. There are so many SEO hacks people peddle, especially with what you can do with your blogs. I simply find what people are looking for that my company specializes in and give them the correct answer with unique content from an expert.

Don’t fake it or game Google. Even if you get people to your site, if your content is AI-driven, people are smart, and they won’t stay.

Brian ClarkBrian Clark
CEO and Marketing Director, United Medical Education

Rank for Keywords to Outperform Competitors

The main reason that I continue to blog is to create a bank of relevant content on my clients’ websites. I need websites to rank for a set of specific terms. These terms or keywords can only be used a certain number of times within the landing pages of my site without looking spammy and unnatural. 

Therefore, by writing articles that focus on related terms and topics, we show more broad and overarching expertise in whatever niche I’m writing about. In addition, I can recycle articles to apply to different products, services, or geographical locations, thus ensuring visibility when users search for sites in my niche.

Using specialist software, I analyze my competitors’ sites, see what they rank for, and then write better articles than they have. The aim is to provide more practical value than the competitor does. This increases the chance of being able to gain backlinks, which raises the site’s authority. Sharing the articles on social media increases and grows an audience.

Phil GregoryPhil Gregory
MD, Peak District SEO

Showcase Writing Skills and Attract Clients

I recently started posting content to my blog because I want to use it as my writing portfolio. I’d like to find clients in the niches that I’m passionate about, and one of them is personal development.

Never having a client in this niche, I have no articles to show my skills and knowledge on the topic. By posting articles on my blog about this, I can showcase my knowledge and attract new clients.

Aleksandra JovicicAleksandra Jovicic
Freelance SEO Specialist, Aleksandra Beka

Submit Your Answer

Would you like to submit an alternate answer to the question, “What is one reason why you post content to your blog?”

Submit your answer here.

Up Next