What is one thing in your SEO tool kit?

Question

Matthew Ramirez · Answer

Knowing your competitor's organic traffic and where they rank will help you understand the market and where you stand to compete. This is why I always use the organic traffic report in Ahrefs. This report helps you understand your competitor's traffic, keywords they are ranking for, backlinks they have, traffic from search engines, and so on.

Natalia Brzezinska · Answer

One of the most essential tools in our SEO tool kit is the use of dashboards using Google Data Studio in order to track our progress. This is extremely helpful for seeing trends related to how website visitors use and engage with content, which in turn allows us to know where to focus our efforts and make adjustments as needed. With a comprehensive dashboard set up, we can continually monitor SEO performance and use this information to make informed decisions on actions that need to be taken to improve success. Dashboards are an invaluable asset when it comes to improving SEO results over time.

Alli Hill · Answer

UberSuggest is one of the most cost-effective tools for keyword research and backlink tracking. It's intuitive to use and allows me to see my ranked keywords, number of new and lost backlinks, and other data at a glance. I can connect my Google Analytics to UberSuggest to track website traffic and see which pages are getting the most hits. I also use this tool for my writing clients. I can do keyword research in seconds and see search volume, difficulty, and other data for keywords. The tool will also recommend similar keywords so I can help my clients rank for the best-fit terms.UberSuggest will also give me recommendations to improve my on-page SEO. I can see exactly what's wrong with my website (or a client's website) and make the necessary changes. It's an invaluable tool that I highly recommend for businesses on a budget.

Andy Way · Answer

Screaming Frog is a key tool in our SEO process. It delivers clear and up-to-date information on issues allowing us to monitor, prioritise and solve issues in a timely manner. We have a global team so it's particularly useful to be able to extract the data we need straight into collaborative sheets online so we can all work together efficiently and effectively.

Liam Liu · Answer

This Chrome extension has transformed how I research keywords and sites for my backlinking strategy. Once added to your Chrome, the site will identify the top keywords people are searching in relation to a particular term when you search for something on Google. Open up sites like YouTube, and it will also show you the top keywords in a given video alongside other information, such as keyword difficulty and how well a video is optimized.

Marco Genaro Palma · Answer

Keeping up with the constant changes within Google's algorithms can be overwhelming and impossible since the company doesn't announce each change. In addition to reporting algorithm updates, Mozcast also provides insights into Google's potential changes.As part of being prepared, your company should be informed, and Mozcast is the ultimate solution.

Ben Lau · Answer

As an SEO expert, one tool in my kit is Supermetrics. Supermetrics is a powerful data integration tool that allows me to pull data from various sources, such as Google Analytics and Google Search Console, into one place. This saves me time and allows me to analyze the data more efficiently. With Supermetrics, I can easily analyze keyword performance, identify trends and opportunities, and create reports to share with clients or team members. Overall, Supermetrics is a valuable tool for any SEO professional looking to streamline their data analysis process.

Kristi Wells · Answer

One essential thing in an SEO toolkit is a keyword research tool, which allows website owners and SEO professionals to discover the search terms and phrases that their target audience is using to find relevant content. This tool helps to identify high-traffic keywords, analyze keyword difficulty, and uncover new keyword opportunities. By using a keyword research tool, website owners can optimize their content to target the most relevant and high-traffic keywords, improving their search engine visibility and driving more organic traffic to their website.

Ryan BeMiller · Answer

I really like Cluster Keywords (clusterkeywords.com) for creating topic clusters. It's free, which is nice, but it's also a really solid tool. And it isn't like many "free" SEO tools that limit your usage.If you want to incorporate topical authority into your SEO strategy (which you should), this tool gets the job done.A couple of the features I really like...- It lets you either upload your own list of keywords, then it will group them into clusters them; Or, you can feed it one seed keyword and it will do it's own keyword research in the background, and spit out a ton of related keywords, all clustered for you of course. Pretty cool.- It not only groups your keywords into clusters, but it also include search volume for each cluster, and a difficulty score (how difficult it may be to rank).  - It outputs your keyword clusters on-screen, and gives you an option to download them to a spreadsheet, which has even more search volume and difficulty score data.

David Higgins · Answer

Grammarly. Having a tool looking over your should as you write makes it easy to write with speed, and trust that the typing errors will be caught prior to being uploaded to the web. Additionally, paid versions aid in understanding the tone of your writing and can help with grammatical errors that might be missed on a cursory reread.

Ben Poulton · Answer

If I had to choose just one tool in my SEO tool kit, it would be Google Search Console.GSC is an often overlooked SEO tool. It's very easy to jump into the likes of SEMrush & ahrefs, and use those as your go to (I use both a lot), however, GSC offers a few unique features that make it a vital tool. The notable aspects include:#1: Crawling & Indexation data. This is where SEO begins. It's paramount for SEOs to get a handle on this data. Diagnose the issues and optimise for success. Handling this alone can bring SEO wins.#2: Organic query data. Clicks, impressions, CTR & average rank are all things GSC tracks and a keyword and URL level. This is data straight from the horses mouth. Use it to optimise your content and find opportunities.#3: GSC offers some unique technical tools too, such as: robots.txt tester, mobile usability & schema enhancements. This are all important for SEO too.All in all, Search Console is a must use for SEOs, & I advise any SEO to get good with it.

Erin Ollila · Answer

My podcast, Talk Copy to Me is one of best SEO assets. Not only am I able to provide backlinks for my guests when I write each episode's show notes (which makes me your friendly internet neighbor!), but I optimize every single episode's podcast title and description so I can get the benefit of off-site SEO as well.Podcast players, like Apple and Spotify, are search tools, even though we might not immediately think of them in that way. When podcast listeners want to learn about something specific, they'll use the search function of their podcast player to find a new show or episode that covers that very topic. If you've done your SEO research, chosen a quality long-tail keyword and optimized the title and description with that phrase, your show is going to be the one they find. I'm still surprised to learn that so many podcast hosts aren't investing in SEO because it serves so many purposes-even more than the two I mentioned here.

What’s in Your SEO Toolkit?

Table of Contents

What’s in Your SEO Toolkit?

Google Data Studio Dashboards

Screaming Frog for SEO

Chrome Extension for Keywords

Google Search Console Mastery

Cost-Effective UberSuggest

Ahrefs’ Organic Traffic Report

Cluster Keywords Tool

Supermetrics for Data Analysis

Grammarly for SEO Writing

Quality Writing as a Tool

Podcast SEO Benefits

MozCast for Algorithm Updates

Keyword Research Tools

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