What Tools Do Companies Need for Influencer Marketing?


4 min read

What Tools Do Companies Need for Influencer Marketing?

Table of Contents

What Tools Do Companies Need for Influencer Marketing?

From Twitter to Grin, here are eight answers to the question, “As a company, what are must-have tools for influencer marketing?”

  • Twitter and Buffer
  • Mixmax
  • Aspire IQ
  • Heepsy
  • An Influencer Management Platform (IMP)
  • An Influencer Relationship Platform (IRM)
  • CreatorIQ
  • Upfluence and Grin

Use Twitter and Buffer

Twitter is useful for growing your brand and you can do so for free. Twitter tells you which hashtags are trending. When you have content that matches the trending hashtags, put your promotional content blurbs into Buffer.

Buffer optimizes its queue to publish when your followers will see your promotions. Include “Please retweet” and follow people who retweet in your niche. The culture is to follow back. In this way, you can grow your Twitter following and your influence.

Janice WaldJanice Wald
Blogger, Mostly Blogging


Mixmax enables you to track, optimize, and customize outreach at scale to reach the right audiences, providing maximum impact. In addition, Mixmax allows you to automate and personalize campaigns by sending emails at the best time for each recipient.

It also streamlines communications with contacts, giving influencers a professional, seamless experience. With influencer marketing, Mixmax can help your campaigns succeed.

Natalia BrzezinskaNatalia Brzezinska
Marketing and Outreach Manager, PhotoAiD

Aspire IQ

It’s best to use a third-party platform that can connect smaller brands with micro-influencers. Sites such as Aspire IQ allow marketers to search for influencers that are best for the brand image and the mission they are trying to achieve, whether it’s expanding brand awareness or gaining more reviews of eCommerce.

For those who have never interacted with influencers, this is extremely effective, as both parties have the same end goal—a successful partnership. Not only does this introduce brands to influencers, but you can use it as a step-by-step guide to working with influencers, from the initial interaction to the end of the collaboration.

Ann McFerranAnn McFerran
CEO, Glamnetic

An Influencer Management Platform (IMP)

One must-have tool for influencer marketing is an automated Influencer Management Platform (IMP). This platform provides powerful network and analytics features that are essential for success. An IMP allows you to find relevant keywords and hashtags related to your target market and calculate engagement rates on social media posts from existing and potential influencers easily.

It also provides detailed insights into followers’ demographics, which can help inform content strategy decisions around targeting audience segments or increasing post reach using demographic filters.

IMPs enable managers to keep track of tasks like outreach campaigns, so no opportunities slip through the cracks. Last but not least, this type of software enables online marketers to budget accurately, since they know how much money is being spent monthly on strategic partnerships with influential people who influence their target audience segment(s).

Nick LinesNick Lines
Director, Internal Doors

An Influencer Relationship Platform (IRM)

Companies looking to engage in influencer marketing must have the right tools and resources in order to manage their campaigns effectively. One of the most important tools for successful influencer marketing is an influencer relationship management (IRM) platform.

An IRM platform can streamline finding, engaging, and managing relationships with influencers, track performance metrics such as engagement rates, and analyze campaign data.

It also allows companies to collaborate easily with multiple teams and efficiently manage outreach efforts. An IRM platform provides a single source of truth to ensure that all relevant stakeholders are informed of the progress of campaigns, allowing for quicker decision-making and thus maximizing ROI.

Jamie IrwinJamie Irwin
Marketing Executive, Perfume Empire


CreatorIQ is an innovative influencer marketing platform that has a lot of tools for locating creators. Brands may use the system, which is powered by AI, to locate recommended influencer profiles, use filters to narrow down their search, compare profiles, and assess performance data.

It creates a closed-door community of influential people, sees comparisons and recommendations based on artificial intelligence for creators, and makes use of more sophisticated search filters that include picture recognition. With the already available consumer data, identify prospective influencers.

Hamza UsmaniHamza Usmani
Head of Content, Believe Money

Upfluence and Grin

One must-have tool for influencer marketing is a reliable influencer search and discovery platform. This tool will allow you to find relevant influencers within your niche, such as travel and outdoor enthusiasts, who align with your brand’s values and target audience.

Some popular influencer search and discovery platforms include Upfluence or Grin. These platforms provide a database of influencers, along with their engagement metrics, reach, and other important data points. This information will help you identify the right influencers to work with and create effective influencer marketing campaigns that resonate with your audience.

You can search for influencers who specialize in winter camping, hiking, and other outdoor activities that your audience is interested in. By partnering with these influencers, you can tap into their loyal following and promote your brand to a wider audience.

Abbot AceAbbot Ace
Editor, Ice Camping Pro

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