What Should a New Hire Announcement on Social Media Include?
To help you craft the perfect new hire announcement on social media, we’ve gathered insights from 18 CEOs, founders, and marketing professionals. From introducing and showcasing new hires to including salary information in the announcement, discover the best practices these experts recommend for making your new hire announcement stand out.
- Introduce and Showcase New Hires
- Create Engaging, Authentic Announcements
- Be Timely, Positive, and Creative
- Keep It Simple and Personable
- Incorporate Key Information and Visuals
- Include Essential Announcement Elements
- Share Background, Personal Details, and Engage
- Ask for Permission
- Support New Hire’s Individual Announcement
- Highlight Role, Expertise, and Impact
- Add a Quote and Small Animation
- Thank the Predecessor and Welcome the Successor
- Highlight the Experience and Express Confidence
- Make It Celebratory, Informative, and Engaging
- Provide Essential Details and Visuals
- Personalize the Announcement and Highlight Contributions
- Follow a Structured Announcement Approach
- Offer Salary Information
Introduce and Showcase New Hires
Making a new hire announcement on social media is an exciting opportunity to showcase the growth of your company and celebrate the addition of a new team member. When crafting the announcement, it’s important to consider the message you want to convey and the tone you want to set.
First, include a brief introduction of the new team member and their role within the company. This can be accompanied by a professional headshot or a photo of the team welcoming the new hire. This not only introduces the new hire to your audience but also helps to humanize your brand and promote a sense of community within your company.
Next, highlight the skills and experience that the new hire brings to the team. This not only shows that you’ve made a strategic decision in hiring them but also helps to build credibility and trust with your audience. Consider including a quote from the new hire about their excitement to join the team and contribute to the company’s growth.
Create Engaging, Authentic Announcements
When making a new hire announcement on social media, ensure the post is engaging and authentic by showcasing the new hire’s skills, experience, and personality to the audience. The post should include a creative quote from the new hire as well as their headshot or picture.
Moreover, it is recommended to provide some details of the role and responsibilities of the new hire in the company, including their LinkedIn profile or website, and congratulate them for joining the team. Remember to tag the new hire’s social media accounts and use appropriate and popular hashtags to attract more attention and potential clients to the company.
Be Timely, Positive, and Creative
Here are some best practices for making a new hire announcement on social media:
Be timely. Announce the new hire as soon as possible after they start their job. This will help to generate excitement and buzz around the new hire and their role.
Be personal. Share a personal story or anecdote about the new hire to help people get to know them better. This could be something about their background, their interests, or their goals.
Be positive. Use positive language and tone in your announcement. This will help to create a positive image of your company and its culture.
Be professional. Make sure your announcement is professional and appropriate for your audience. Avoid using too much personal information or making any controversial statements.
Be creative. Get creative with your announcement and use visuals to make it more engaging. You could use a photo, video, or infographic to introduce the new hire.
Keep It Simple and Personable
It doesn’t have to be anything super complicated—just something like a “Say hi to our new joiner” or “Let’s make our new joiner feel welcome” is a good way to help them make a network in their new company, humanize your PR efforts a bit, and make your organization look personable.
Incorporate Key Information and Visuals
When making a new hire announcement on social media, be sure to include the new employee’s name, position/title, and start date. Also, include an overview of their qualifications, experience, and why they were chosen for the role. Use high-quality photos or videos to showcase the new team member and create an engaging post.
To make it more personal, highlight how the new hire fits into the company’s culture and values. Incorporate relevant hashtags and tag the new employee and your company’s social media accounts to increase visibility. Last, consider implementing a social media policy to ensure consistency and professionalism in all hiring announcements.
Include Essential Announcement Elements
Begin the announcement with a warm and welcoming introduction of the new hire, mentioning their full name, job title, and an overview of their background and qualifications. Then, include a professional photo of the new hire to make the announcement more personal and visually appealing. This helps put a face to the name and makes the announcement more relatable.
Afterward, provide a clear description of the new hire’s role and responsibilities within the organization. Highlight the value they bring and how their skills align with the company’s goals.
Finally, include a personal quote or statement from the new hire, expressing their excitement, gratitude, or aspirations for joining the company. This adds a human touch and allows the audience to connect with the individual on a more personal level.
Share Background, Personal Details, and Engage
When making a new hire announcement on social media, I would provide a brief background about the new hire’s experience, qualifications, and relevant skills, emphasizing key achievements or notable contributions that make them valuable to the team.
Clearly state their position and outline their primary responsibilities and areas of expertise, giving the audience a clear understanding of their role within the company.
With permission, I would also personalize it by sharing a couple of personal details about the new team member to make the announcement more relatable.
I would also highlight how the new hire’s skills and expertise align with the company’s goals and emphasize the value they bring to the team and clients.
Finally, I’d encourage engagement from the audience by inviting them to welcome the new team member, ask questions, or share their excitement, establishing a positive and welcoming environment for the new hire.
Ask for Permission
When announcing a new hire on social media, it’s important to first ask permission to do so. Many people have very valid reasons for remaining private and may not wish to have their employer announced publicly.
Once permission has been granted, the post should focus on the person, their skills, and their positive attributes. Share what benefits they bring to the role, their experience, and the value they are bringing to the team. This shows that the company values its staff as well as making the new hire feel valued.
And, of course, it’s always a nice touch to include a photo of the person so that readers can put a face to the name.
Support New Hire’s Individual Announcement
By doing it this way, assuming your new hire is amenable to help with the process, you are letting them do it in a much more individual way while showing your support for them by sharing it with your official organizational handle.
It shows a certain level of trust in your new hire and gives it much less of a corporate feel when compared to the usual “welcome our new x to the x family” type posts that no one actually reads on social media.
Highlight Role, Expertise, and Impact
A best practice for making a new hire announcement on social media is to mention the impact the new hire will have on the organization.
The announcement should include: introducing the new hire, extending a warm welcome, highlighting their alignment with company culture, briefly describing their role and responsibilities, showcasing their expertise and qualifications, explaining their positive impact on company goals, emphasizing team integration, providing contact information, encouraging engagement, and expressing gratitude.
Add a Quote and Small Animation
There are two things that I always recommend including in a new hire announcement on social media—a quote from the person in question and a small animation.
The quote should be fairly informal and shouldn’t sound like it came straight off the presses of your PR agency—this is a chance to be authentic and show the kind of people that are working for your organization.
The small animation shows that you took the time to do more than the minimum to welcome them to your organization. It doesn’t have to be anything fancy, maybe just some small fireworks around their picture, but it plays very well on social media I’ve found.
Thank the Predecessor and Welcome the Successor
When making a hiring announcement, I like to share the information the same day as the new hire starts. The best practice in my experience is to ensure you thank the predecessor for their efforts while they were working within the role. I find it is a great way to sign off from the time with this person and ensure thanks is given for their efforts.
The announcement should include the highlights while the predecessor was with the company, and wish them the best of luck for their career. Lastly, the announcement should welcome the successor, and mention the wealth of experience this new member brings to the team. Keep it professional and positive.
Highlight the Experience and Express Confidence
Your new hire announcement on social media should have a professional picture of the new hire. It should include a welcoming message that mentions how happy the company is to have the hire join the team.
The announcement can also include a couple of highlights about the candidate’s experience and why they were the number one choice among the potential candidates.There should be a message that expresses confidence in the abilities of the new hire.
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Make It Celebratory, Informative, and Engaging
A strong new hire announcement on social media should be celebratory, informative, and engaging, while also highlighting the value that the new employee brings to the organization. Start by congratulating and welcoming the new employee to the team. This helps to create a positive and welcoming tone for the announcement.
First, share some information about the new hire’s background, experience, and qualifications. This helps to build credibility and excitement around the recent addition to the team. Explain how the new hire fits into the company’s overall strategy and mission. This helps to demonstrate the value that the new employee brings to the organization.
Then, include a photo or video of the new employee to help personalize the announcement and make it more engaging. Finally, tagging the new employee in the post can help to increase visibility and engagement, as well as make them feel more welcome.
Provide Essential Details and Visuals
The goal should be to communicate the basic information and key details about your new hire, without getting into too much detail.
Include a photo or video of the new hire, as well as their name, title(s), and brief biographical information (previous experience, interests, etc.). Use a catchy headline that will grab people’s attention and give them an idea of the exciting news you’re sharing.
Personalize the Announcement and Highlight Contributions
It’s important to make the announcement both personal and informative. I recommend starting by introducing the new hire and sharing their background, skills, and experience.
Also, you can highlight how the new hire will contribute to your company and what they will bring to the team. Use graphics or visuals to make the announcement eye-catching (their photo, for example, but approve the choice with the employee beforehand). Last, celebrate the new hire in a way that aligns with your company culture.
An example announcement could be: “We’re thrilled to welcome John Wayne to our team as our new Senior Python Developer. With over 8 years of experience, he will bring valuable skills and expertise to our company. We can’t wait to see all that he accomplishes with us! #newhire #teamexpansion #welcometoourteam.”
It informs your team about the new hire but also showcases your company’s culture of celebrating and welcoming new members to the team, which they will totally appreciate!
Follow a Structured Announcement Approach
After writing 30+ hire announcements for social media, I’ve stuck to the following structure:
- a catchy opening with some emojis, such as “Welcome to Promoty: John Miller 👋🏼🤍”
- a sentence about who the new person is and what their major responsibilities are
- a quote about why they joined our company (their personal story)
- a sentence about their background (this is especially important when they have some impressive work experience, such as ex-Google)
- for sales roles, we’ve also added a Calendly link so that anyone interested can book a meeting with them
In my opinion, a quote from the new hire is the most important part. There is so much noise on social media—but sharing a personal story with some emotions helps to cut the noise and connect with followers.
Offer Salary Information
Gentlemen don’t talk about money, right? Wrong. At least not for job offers. Therefore, provide a salary range in your new hire announcement on social media.
A lack of pay range in job offers can discourage attractive candidates from applying. Here’s proof. A recent study from ResumeLab* reveals that a lack of salary information would stop 8 in 10 job seekers from applying for the given position.
Nowadays, candidates are more selective about the positions they apply for. They can narrow down their options thanks to the information about the salary offered. It makes the whole job-hunting process easier.
What’s more, recruiters also take advantage of including a salary range in job postings/ads/social media posts. They save time and effort in the hiring process, as no candidates leave once they know what a job pays. Everything should be clear from the very beginning.
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