What role did social media play in selling your home? Share one specific example of how you used social media to your advantage.

Question

Social media has revolutionized the way homes are sold in today's market. This article presents valuable insights from real estate experts on leveraging various social platforms to maximize your property's exposure and appeal. From virtual tours to targeted content strategies, discover how to harness the power of social media to connect with potential buyers and accelerate your home sale process.

Jack Ma · Answer

For me, social media has become an absolutely essential tool in the real estate game—not just for branding, but for actually getting homes sold faster and often at better prices. As the founder of Jack Ma Real Estate Group, I've seen firsthand how a well-executed social media strategy can create serious momentum around a listing.
One specific example that stands out was a mid-range property we were listing in a highly competitive neighborhood. Instead of relying solely on traditional MLS exposure, we created a targeted Instagram and Facebook campaign showcasing a walk-through video of the home, paired with local lifestyle content—cafes, parks, schools—within a 5-minute radius. I made sure the video was high-quality and emotionally engaging, highlighting the lifestyle buyers could expect, not just the square footage.
In my opinion, what really made the difference was using Instagram Reels and Facebook Boosted Posts targeted at first-time buyers and young families in our buyer demographic. Within 48 hours, we had multiple private showing requests directly through DMs, and the home ended up going under contract in less than a week—above asking price.
So for me, social media isn't just a marketing channel; it's a way to build emotional connections with buyers before they even step foot inside the property. When used strategically, it can be one of the most powerful tools in your toolkit.

Mark Sanchez · Answer

I sold a home with the help of social media, and it was almost like a different game. I put my wagon behind Facebook Marketplace and set up a virtual open house on it. I did a live tour and shared all the bright sides, the newly remodeled kitchen, and the huge backyard. I had more than 3,000 local eyeballs with some strategically placed ads within a few days.
That's not all; I posted before and after pictures of every transformation that I made on the house. Everybody loves a good makeover, and those posts were definitely intriguing, particularly to people in the market scouting out a place they could simply move into. Friends and followers shared the pics, thus extending its reach even further, with me receiving over 10 legitimate inquiries. The initiatives made a big difference in terms of accelerating the sale.

Joe Darger · Answer

As someone who has purchased thousands of homes in Utah, I've observed that social media functions entirely differently for cash buyers compared to traditional real estate. We don't use it to market properties - instead, we use it to reach distressed homeowners who need our assistance quickly.
My most significant social media success came from a Facebook post I made about helping a homeowner avoid foreclosure in just 7 days. The post shared the actual timeline and process without revealing personal details. It generated 847 shares and brought in 23 direct messages from homeowners facing similar situations within 48 hours.
What surprised me was the number of people who commented with their own stories of financial stress and quick sales. This created a snowball effect where Facebook's algorithm began showing our content to more people in crisis situations. We closed 8 deals directly from that single post's engagement.
The key difference from traditional real estate marketing is authenticity over polish. I share real stories about helping families through tough times rather than glamorous house photos. Homeowners in distress connect with genuine experiences, not staged marketing content.

Chris Robino · Answer

After 20+ years in digital strategy, I've learned that social media for real estate works best when you treat it like content marketing rather than traditional advertising. When I sold my last home, I created a simple video walkthrough focusing on the story behind each room rather than just showing square footage.
The breakthrough came when I posted about our home office setup on LinkedIn. I shared how we'd designed the space for remote work during the pandemic, including specific details about lighting and tech setup. That post generated 47 comments from professionals asking about similar home office configurations, and three of them requested private tours.
One of those LinkedIn connections brought a qualified buyer who made an offer within a week. The key was positioning our home as a solution to a specific problem—remote work space—rather than just another house listing. The buyer specifically mentioned that our home office story convinced them to schedule a viewing before even seeing traditional photos.
What made this work was leveraging my existing network and expertise. Instead of generic "house for sale" posts, I shared insights about creating productive work environments that happened to showcase our property's best features.

Peter Kim · Answer

At ODIGO Realty, our Facebook Live virtual open houses during COVID-19 became a game-changer, with one property attracting 47 interested buyers just from a 15-minute walkthrough video. I made sure to engage with viewers in real-time, answering questions about the home's features and neighborhood details, which created an amazing personal connection that you just can't get from listings alone. Now, I regularly use Instagram Stories to showcase 'day in the life' moments of getting homes ready for sale - buyers love seeing the behind-the-scenes process, and it helps build trust.

Sean Grabow · Answer

I learned the power of Facebook Marketplace when I listed a fixer-upper in Columbus last spring, reaching over 10,000 local viewers in just 48 hours through strategic targeting and compelling before/after photos. The post generated 15 serious inquiries, and we ended up selling to a cash buyer who first discovered the property through that Facebook listing.

Zack Bowlby · Answer

While I haven't personally sold a home, I've helped dozens of real estate clients leverage social media to move properties faster through our agency, ROI Amplified. The key insight from our campaigns is that neighborhood-specific content massively outperforms generic property posts.
One client saw incredible results when we created Facebook posts about local events happening near their listing. We posted about a nearby farmers market and tied it to their home's walkability score. That single post reached 2,847 local users organically and generated 6 serious inquiries within 48 hours.
The strategy works because people don't just buy houses—they buy neighborhoods. When you show off local coffee shops, school districts, or community events in your posts, you're selling the lifestyle, not just the property. We've seen this approach reduce average days on market by 23% compared to standard listing photos.
Most people focus on staging photos, but the real goldmine is showing potential buyers what their daily life would look like in that specific location.

Alex Cornici · Answer

When I was selling my house, social media turned out to be an incredible tool for reaching potential buyers far beyond my local circle. I made a detailed post about my home on Facebook, where I highlighted its best features like the renovated kitchen and the big backyard, perfect for families. I made sure to use high-quality photos and even included a virtual tour link. What really made a difference was asking my friends to share the post. This simple request significantly broadened the reach of my listing.
One of my friends shared the post in a local community group, and that's where I found my buyer! They saw the shared post, got in touch, and the rest is history. This experience made it clear that a good network can mean a lot, and sometimes it's about getting your message in front of the right eyes, not just a lot of eyes. So, definitely don't underestimate the power of leveraging your social networks; it can really pay off, especially when you're handling something big like selling a house!

Nick Kuang · Answer

Social media has been one of the most effective tools for selling our properties, especially to out-of-state investors. Platforms like Facebook and Instagram have helped us connect directly with buyers who would have never seen our deals on traditional listing sites.
One specific example: we joined several Facebook groups focused on out-of-state investing, especially those looking for cash flow markets like Cleveland. By posting photos, video walkthroughs, and real deal breakdowns in those groups, we attracted serious investor interest. On Instagram, we share project updates and before-and-after renovations, which builds trust and positions us as reliable boots on the ground.
We recently sold a fully rehabbed rental to a buyer in California who found us through a Facebook group post. They reached out, asked for numbers, and flew in to walk the property, and we closed shortly after.
My advice is to treat social media as a relationship tool, not just a marketing one. Show your work, share real numbers, and speak directly to the type of buyers you want to attract. The more transparent and consistent you are, the more serious investors will come to you.

Hilary Schultz · Answer

I am not afraid to be on video and in front of a camera on social media platforms.
That confidence gives me a significant advantage, especially when connecting with future homebuyers. One video I recently posted on YouTube, Facebook, and Instagram was a simple explanation answering a question I frequently receive: "Are rent-to-own homes a good idea in Dallas?"
I simply lay it all out in plain terms. Clear, honest, and in my own voice.
That kind of content builds a genuine connection because people feel like they're getting to know me as a person, not just hearing facts. And that matters, especially in real estate.
Social media video gives me the ability to show up consistently, provide value, and build trust. It's how future buyers research, form opinions, and decide whom they want to work with.
Video on social media is the best way I've found to start that relationship early.

Shawn Shameli · Answer

I utilized social media differently than most real estate agents when I assisted a client in selling their luxury home last year. Instead of merely posting listing photos, I created a content series showcasing the technical aspects of the property's smart home integration and security features.
The breakthrough occurred when I posted a short video demonstrating the home's automated lighting system responding to voice commands. That single post on LinkedIn generated 2,400 views and 67 comments from tech professionals in our area. Three serious buyers emerged from that engagement, and we ended up with a bidding war that pushed the final sale to 108% of the asking price.
What worked was treating social media as a showcase for the property's unique technical story rather than just another marketing channel. I documented the home's advanced features through the lens of my web development background, which resonated with buyers who appreciated the technical sophistication.
The key insight: your professional expertise outside of real estate can become your biggest social media advantage. I leveraged my decade of web design experience to highlight aspects that other agents would miss entirely.

Ajinkya Thete · Answer

Social Media Success in Real Estate Requires Strategic Restraint
I recently learned this counterintuitive lesson when selling my own home. Initially, I made the rookie mistake of broadcasting every detail across all platforms, thinking more exposure equals more buyers. Here's what actually moved the needle: I focused exclusively on Instagram Stories, creating a curated "Day in the Life" series showcasing morning coffee on my sun-drenched porch and evening sunsets from the master bedroom.
For a recent client listing, we applied this targeted approach. Instead of broad Facebook ads (trust me, I've burned enough money there), we created three Instagram Reels highlighting specific lifestyle moments in the home. The result? 47% more qualified showings compared to traditional listings, and the home sold for 8% above asking price.
Pro tip: Create a content calendar focusing on just ONE platform, showing genuine lifestyle moments rather than staged photos. Film in natural light during golden hour (5-7 PM) for best results.
Remember: In social media real estate marketing, less reach with the right audience beats mass exposure every time.

Madison Claire Thompson · Answer

I haven't sold my own home, but I've helped dozens of local businesses market their properties on Hilton Head Island. The strategy that consistently works is real-time community storytelling rather than static listings.
When Hurricane Ian hit in 2022, I used Instagram Stories to document how different neighborhoods and properties were handling the storm preparation and recovery. One luxury vacation rental owner I work with saw their booking inquiries increase by 40% after I shared their real-time hurricane shutter installation and post-storm cleanup process. Potential renters could see exactly how prepared and resilient the property was.
The key insight is that people want to see how properties perform under real conditions, not just pretty photos. I now tell all our business partners to document seasonal changes, weather events, and daily life around their properties. A simple video of morning coffee on a deck during different seasons builds more trust than professional photography.
This approach generated over 15,000 views on our hurricane preparedness content and directly led to 8 new property management partnerships. The authenticity of showing properties during actual island life resonates far more than staged perfection.

David Shellu · Answer

While I haven't personally sold a home through real estate, I have used social media extensively to market my construction and landscaping projects, which translates directly to property marketing. The key is showing change stories that buyers can envision for their own spaces.
My most effective approach was documenting a complete landscape overhaul for a client's backyard through Instagram stories and posts. I shared the entire process - from initial concrete pour to installing automated irrigation systems to the final reveal with outdoor lighting. That series generated multiple inquiries from homeowners who wanted similar work before listing their properties.
What worked wasn't just the before/after shots everyone posts, but showing the technical details that matter to buyers. When I explained how proper drainage installation prevents foundation issues or demonstrated our "Whatever It Takes" quality standards during concrete work, potential clients understood the long-term value. Property owners started reaching out specifically because they saw how our work could increase their home's marketability.
The lesson for home sellers: Document the story behind improvements, not just the pretty final photos. Buyers want to understand what makes a property special, and showing the craftsmanship and problem-solving that went into upgrades builds real confidence in the investment.

Mike Wall · Answer

Through my property renovation journey, I've found that creating YouTube Shorts of our transformation process not only sells homes faster but also builds trust with potential buyers who appreciate the transparency. Just last month, a simple 60-second before-and-after video of a kitchen remodel got shared over 200 times and brought in our eventual buyer, who said she'd been following our renovation progress for weeks.

Seth Gillen NCH · Answer

I haven't sold my home, but I've used social media to scale NorCal Holistics to seven figures, and the principles absolutely apply to real estate. The key is creating content that solves actual problems rather than just promoting.
Our biggest social media win came from posting educational content about cannabis delivery regulations in Sacramento. Instead of just advertising our products, I shared a detailed breakdown of the legal requirements customers needed to know - valid ID types, purchase limits, and tax rates (27.75% locally). That single post generated 340% more engagement than our typical product posts and directly led to 89 new customers that month.
What worked was addressing the confusion people actually had rather than pushing sales. For real estate, this would mean posting about local market conditions, explaining closing processes, or breaking down mortgage requirements - content that positions you as the expert people want to work with.
The cannabis industry taught me that regulated markets especially benefit from educational social content. People need to understand complex rules before they buy, whether it's cannabis delivery laws or real estate regulations.

Shital Gohil · Answer

In our years of experience, social media plays the role of targeted content distribution rather than broad advertising in a home sale. This allows for a write-up that can be engaging to specific buyer demographics that exist in mostly digital, quite localized communities—an option not given by the traditional MLS listings.
A specific example would help to elucidate this point. A client's home listed on major listing services for weeks without eliciting a single inquiry, largely due to gloomy photos of the interiors. Our approach followed two main avenues: the house was virtually staged to offer captivating images of it in its full glory. These new assets were then released in community-based channels, including local Facebook real estate groups and geographically relevant subreddits.
These efforts paid off. Within two weeks, the property received between eight and ten qualified inquiries, most of which came directly from these targeted social media channels. This result shows how our findings indicate that a well-crafted social media strategy aimed at niche audiences with prime visual content will garner better response rates.

Max Casey · Answer

In Arizona's niche market of inherited home sales, social media isn't just a marketing add-on; it's a vital tool that can make or break a sale, especially when dealing with probate properties that often come with unique challenges. For instance, we recently helped a family in Mesa sell an inherited home that was in disrepair and off the beaten path. By leveraging targeted social media campaigns focused on local buyer groups and community pages, we generated multiple offers within weeks, turning what seemed like a difficult sale into a smooth, profitable transaction. This approach taps into the power of hyper-local engagement, which the U.S. Census Bureau confirms is key to reaching motivated buyers in specific neighborhoods.
What many overlook is that social media allows us to tell the story behind these homes, something especially important in probate sales where emotional and logistical complexities abound. By crafting authentic, transparent posts that highlight the home's potential and the family's need for a hassle-free sale, we build trust and urgency simultaneously. This strategy not only accelerates sales but also aligns perfectly with our mission at Unbiased Options: to provide clear, unbiased choices for Arizona families navigating the probate process.

Betsy Pepine · Answer

Social media plays a major role in home sales nowadays. It brings sellers into direct contact with prospective buyers and enables targeted communication based on locations and interests. Targeting individuals who are actively searching for homes using social media advertisements results in quicker interest and responses compared to all traditional methods.
Posting virtual tours or close-up photos on popular websites is a good strategy. These listings allow buyers to view homes online, engaging more potential buyers and avoiding unnecessary visits. Social media also facilitates sharing, making the listing viewable in more streams than traditional channels.
Promoting a house on social media to the right individuals with interesting content catches their eye and inspires buyers. Social media works best when you update it frequently and have a focused message. Using these tools actively can make selling a house faster.

Gunnar Blakeway-Walen TTHA · Answer

As Marketing Manager for FLATS®, I've managed $2.9M+ in marketing budgets across 3,500+ units, demonstrating how digital content transforms property sales.
We created in-house unit-level video tours and built a YouTube library linked to our websites using Engrain sitemaps. This wasn't just posting attractive pictures - we strategically showcased each unit's unique features and the historic character of properties like The Teller House.
The results were immediate: a 25% faster lease-up process and 50% reduction in unit exposure with zero additional overhead costs. When prospects could virtually walk through units and see our historic bank building transformation, they arrived at in-person tours already pre-qualified and excited.
The key difference from traditional listing photos is that video tours allow prospects to experience the space flow and natural light. We tracked everything with UTM codes and saw a 25% improvement in lead generation because people were sharing our content organically, essentially becoming our sales team.

What role did social media play in selling your home?

Table of Contents

What role did social media play in selling your home?

Leverage Social Media for Targeted Real Estate Marketing

Accelerate Sales with Facebook Marketplace Virtual Tours

Authentic Content Connects with Distressed Homeowners

LinkedIn Post Highlights Remote Work-Friendly Home

Facebook Live Engages Buyers During Virtual Tours

Neighborhood-Specific Content Outperforms Generic Property Posts

Friends’ Shares Expand Reach of Home Listing

Social Media Connects with Out-of-State Property Investors

Video Content Builds Trust with Future Homebuyers

Showcase Unique Technical Features Through Social Media

Focus on One Platform for Targeted Exposure

Document Real-Time Property Performance During Events

Share Detailed Improvement Process to Attract Buyers

YouTube Shorts Showcase Renovation Progress

Educational Content Solves Problems for Potential Buyers

Target Niche Audiences with Engaging Visual Content

Leverage Social Media for Inherited Home Sales

Virtual Tours Engage More Potential Buyers Online

Strategic Video Tours Accelerate Lease-Up Process

Targeted Ads Reach Active Home Searchers

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