What is the Best Way to Sell?
From showing customers how you can benefit them to selling a product you care about, here are nine answers to the question, “What is the best way to sell?”
- Building Value
- Treat the Sale Like You Are Giving Advice to a Friend
- Have Confidence
- Follow a Strict Code of Ethics
- Have a Unique Selling Point
- Form an Emotional Connection
- Listen to Customer Needs
- Pitch Your Product as a Solution
- Sell Something You Really Believe in
Build Value
No one wants to be sold on anything. Telling them all about the features and benefits of a product or service is a waste of time if they see no value in it. First, as a sales professional, you’d better know your customer inside and out before you even think of trying to bring something to them.
If you can’t show customers why they would want your product, you will fail. The focus needs to be on how your product or service will benefit them based on their specific business. People want a personalized approach that shows why this even matters to them.
Discuss how your product or service can help them as individuals and as a company. They need to feel that what you have is beneficial and something they want. You’re asking them to spend money on you, so you’d better show them why they should.
Mark Smith, Program Chair, University of Advancing Technology
Treat the Sale Like You Are Giving Advice to a Friend
Trust and transparency are two major factors that entice customers to buy your product. Customers will trust your product if it solves the problems they are facing.
When selling products, think of it as giving advice to a friend. It should be valuable. No good friend will give useless advice because they take their friend’s welfare into consideration. You only want what is best for them.
The same is true when selling your product. You are offering solutions. Make selling more personalized by being part of the solution, just like a friend does.
Paw Vej, Chief Operating Officer, Financer.com
Have Confidence
The only way to sell is with confidence. Even if you have no reason to be confident. Even if you’re a rookie who is about to miss reaching your first-month numbers, make sure you convey confidence. Selling, while in a state of desperation, never works. You may think someone will take pity on you if you’re going through a sales slump, but that’s not typically the case.
Customers are drawn to successful salespeople, those who ooze confidence. Make sure that’s what you’re trying to convey right out of the gate. Keep in mind: The more pitches you do, the more confidence you will gain.
Rachel Blank, Founder and CEO, Allara
Follow a Strict Code of Ethics
Always follow a strict code of ethics. The phrase “the ends justify the means” has long since passed away. Lying your way into a deal is not only unethical and nasty, but it may also be bad for business.
The best-selling practices are always ethical. This strategy focuses on having your client’s best interests in mind and being upfront about how your goods or services may make a difference in their lives. It guarantees that your brand and products withstand scrutiny from the general audience.
Don’t makeup information if a customer asks about a feature that your product lacks. You’ll only get a frustrated consumer, and a returned item. Instead, be open and honest about the product’s limits before focusing on its strengths.
If you have a product that is more suited to the demands of the customer, you might even take advantage of this as a chance to cross-sell. Besides being morally correct, ethical marketing increases client trust since it rewards truthfulness over deception.
Joe Li, Managing Director, CheckYa
Have a Unique Selling Point
In the full-span era of marketing, where everyone is running to sell their products and win the competition, having a unique selling point can strengthen your game. Therefore, playing with the curiosity of the client can help you grab their attention.
Marketing your products in a way that attracts people and makes them think about them will kick-start your sales. Also, keeping up with the expectations of the client will regulate your sales and keep your profits constant.
Cynthia Hamilton, Marketing Director, OGLF
Form an Emotional Connection
The best way to sell is through an emotional connection. When you connect with your target audience or a representation of your target audience, you’re able to better understand their problems.
This gives you a sign of what will be a convincing selling point for the consumer, and you can use this to market whatever it is you’re selling.
It’s also really important that you use this understanding when developing your product or service. This way, you know you’re offering true value.
Hitesh Gupta, Dentist, The Smile Factory
Listen to Customer Needs
One effective way to sell is by asking questions. Also known as “consultative selling,” this approach involves actively listening to the customer’s needs and desires and using that information to make a tailored pitch that addresses their specific challenges and needs.
By asking questions, you can gather important information about the customer’s situation, including their goals, challenges, and decision-making process. This information can then tailor your sales pitch to their needs, increase their understanding of the product or service, and build rapport with the customer.
Asking questions can also help the customer feel heard and valued, which can lead to a stronger relationship and an increased likelihood of making a sale.
Mark McShane, Marketing Director, Leeds First Aid Courses
Pitch Your Product as a Solution
In order to be successful in selling, you need to recognize what your customer needs and show how your product can address their issues. Empathizing with your prospects, truly listening to their concerns and struggles, and showing that you care about their problems is the key to building trust and credibility with them.
When they feel heard and understood, they will be more likely to believe that your product is the right solution for them and they will be more open to considering your offer. So, if you want to sell effectively, always start by putting yourself in your prospects’ shoes, understanding their challenges, and presenting your product as the best solution for their problems.
Lilia Koss, Community Manager, Facialteam
Sell Something You Really Believe in
The best way to sell is to sell something that changed or improved your life dramatically and that you’re so convinced will do the same for others that you just can’t share it. It would seem selfish not to tell others. This is authentic selling, which feels better for you and the person being sold to. Plus, it results in higher sales.
Laurel Robbins, Founder, Monkeys and Mountains
Submit Your Answer
Would you like to submit an alternate answer to the question, “What is the best way to sell?”
Related Questions
- What is the best way to improve your content? – Terkel
- What’s the best way to advertise a small business? – Terkel
- What is the best way to earn money in the stock market?