What is the Best Email Marketing Software for Shopify?


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What is the Best Email Marketing Software for Shopify?

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What is the Best Email Marketing Software for Shopify?

From Klaviyo to Mailmunch, here are 10 answers to the question, “What are the best examples of email marketing software for Shopify?”

  • Klaviyo
  • Omnisend
  • Yotpo
  • Justuno
  • MailChimp
  • ActiveCampaign
  • Drip
  • Constant Contact
  • Campaign Monitor
  • MailMunch


With its sophisticated automation tools, segmentation possibilities, and simple Shopify integration, Klaviyo is a powerful email marketing tool. You can design and send emails using its user-friendly interface, create targeted campaigns based on consumer behavior and preferences, and monitor the effectiveness of your campaigns using in-depth analytics.

Additionally, Klaviyo has integrations with other well-known marketing tools like Facebook, Instagram, and Google AdWords, as well as a selection of pre-built email templates. Furthermore, Klaviyo offers a comprehensive support system that includes an email help desk, a knowledge base, and video lessons.

The best email marketing software for Shopify, Klaviyo is an ideal choice for companies of all sizes due to its extensive features and user-friendly interface.

Sanket ShahSanket Shah
CEO, InVideo


The best email marketing software for Shopify is Omnisend. This integrated solution allows you to create, send, and track automated email campaigns within Shopify. It also allows you to access robust segmentation features that enable you to target customers by their purchasing habits, products they’ve purchased, time since their last purchase, and more. You can also easily design emails using drag-and-drop editing tools or pre-designed templates as a starting point.

Omnisend also provides analytics that allows you to measure the success of campaigns and gain insights into how customers engage with your store in real-time. It integrates with popular marketing services like Facebook Messenger, SMS, and web push notifications. With so many powerful features, it’s no wonder why Omnisend is one of the most popular email marketing solutions available for Shopify stores today.

Jamie IrwinJamie Irwin
Head of Marketing, Privasee


Although they are new to the email marketing game, Yotpo is making some waves. As one of the leading review collection providers, Yotpo is no stranger to marketing and consumer behavior.

Before they just recently launched their email marketing capabilities, they had already been making strides with SMS marketing. Now that they have all three, it’s a game-changer. With their platform, you can synchronize your email, SMS, and review collection all in one place for maximum efficiency.In addition, Yotpo has partnered with Canva, so you can create custom designs directly in your email template.

 Last, the pricing that Yotpo has for email is very competitive. Instead of having you pay monthly minimums, Yotpo’s email service is pay-as-you-go, so you only pay when you actually send out an email campaign. With so many boxes checked, Yotpo is the perfect all-in-one solution.

Christian AttleseyChristian Attlesey
Marketing Manager, Golf Cart Stuff


Justuno boasts a strong claim of converting leads more quickly and has a 4.6 rating on Shopify from 2252 reviewers. It offers many email marketing options, including the following, to increase sales at your store:

1. Ad banners and in-person messaging

2. Smart targeting and segmentation

3. Sales and marketing analytics

4. Conversion rate improvement

Paul SomervillePaul Somerville
Editor-in-chief, Electric Scooter Guide


MailChimp, all the way! Used by corporations like Concord and Intuit, Mailchimp enables you to develop customized email marketing campaigns that help you to intimately reach out to your audience, and achieve your business objectives.

Since each business has distinct requirements, MailChimp enables you to craft personalized experiences for your clients, allowing you to pique more interest in your product or service.

Marco Genaro PalmaMarco Genaro Palma
Co-founder, TechNews180


According to my observations, ActiveCampaign is a well-liked email marketing platform that has a strong emphasis on automation tools that can expand your Shopify business. It offers over five hundred pre-made automation processes that can be used for sending out emails upon signup, when a payment is made, and in a variety of other complex situations.

The platform may be geared toward business-to-business and sales automation, but it integrates with all the main e-commerce players, including Shopify. The email builder is simple and sophisticated, but it lacks key elements, such as free stock photo libraries and sections that allow you to make complex design layouts like zigzag or two-column. A wide selection of email templates are available in ActiveCampaign; however, they are a little stale, so spend some extra time updating them before starting significant email campaigns.

Dean LeeDean Lee
Head of E-commerce, 88Vape


Drip has a text-builder and a visual-builder (for branded, full-color, gorgeous-looking emails). Their visual editor uses point-and-click instead of drag-and-drop. Instead of dragging, holding, and dropping, you point at an element, click it once, point where you want it, and click again to put it.

Drip’s email automation supports over 10 Shopify-specific templates. Cart abandonment notifications, product price decreases, loyal customer communications, and more will be automated based on data.

Drip’s dashboards include email openings, clicks, unsubscribes, revenue per subscriber, and more. I’ve heard and read that their point-and-click editor is innovative but not universally appreciated. Hence, Drip’s absence of a drag-and-drop interface may upset conventional editors. A secret app connects Drip to Shopify. This software “hears” all Shopify store actions.

Sasha QuailSasha Quail
Business Development Manager, Claims UK

Constant Contact

I recommend Constant Contact for Shopify email marketing. It integrates email marketing, automation, list-building, social media posting, advertising, and surveys. It also builds websites. Paying customers can integrate Constant Contact for free. 500 email subscribers cost $9.99 a month with restricted features. All features and 20,000 contacts cost $225 per month.

Marie YsaisMarie Ysais
Founder, Ysais SEO

Campaign Monitor

Shopify e-commerce stores should consider Campaign Monitor. Transactional, customization, automation, and registration form email campaigns are its focus. Campaign Monitor installs for free. 2,500 e-mails to 500 consumers cost $9 per month. $399/month for 10,000 contacts and unlimited emails.

Mathew BowleyMathew Bowley
Head of Marketing, Solmar Villas


From what I can see, MailMunch got its start with lead generation forms and websites and eventually expanded into email. They give you access to email layouts and stock images to use in your communications.

Currently, three MailMunch extensions are available for Shopify. You can get MailMunch set up without spending any money. Your monthly fee will be $79.99 if you have 20,000 contacts.

Shakzod KhabibovShakzod Khabibov
Founder, Natura Market

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