What HTML Website Tags Can Help With Search Rankings?

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Mar 30

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What HTML Website Tags Can Help With Search Rankings?

Optimizing your website for search engines is crucial in 2023, and using the right HTML tags can make all the difference. We’ve gathered insights from six industry experts on the most effective HTML tags to boost your SEO rankings. From the importance of title tags to the power of schema markup, discover the top HTML tags that can help improve your website’s visibility in search results.

Title Tag: Key Element for SEO
Robots Meta Tag for SEO Rankings
Meta Description Tag’s SEO Impact
Canonical Tag: Improve SEO Performance
Schema Markup and Knowledge Graphs
HTML5 Tag for SEO

Title Tag: Key Element for SEO

Although many SEO tactics change as algorithms update and new technology is introduced, using the HTML website tag “title” is still a key element of modern SEO in 2023. This tag allows you to define what your page is about easily and what keywords you would like to target.

This basic but incredibly important step can help search engines understand the content on your page more easily, thus improving rankings and visibility for potential visitors who are searching with related keywords. Therefore, it is essential to include a relevant title tag on each page, as this simple addition can be the difference between a successful and unsuccessful website.

Natalia Brzezinska
Marketing and Outreach Manager, ePassportPhoto

Robots Meta Tag for SEO Rankings

The Robots meta tag is one of the most important HTML website tags that can help improve SEO rankings in 2023. The Robots meta tag allows search engines to understand the content of your website, including how it should be indexed and what should be excluded from indexing. This helps search engines provide relevant search results to users and can improve the overall ranking of your website.

Jaya Iyer
Marketing Assistant, Teranga Digital Marketing

Meta Description Tag’s SEO Impact

While there is no one-size-fits-all answer to this question as search engine algorithms and best practices are constantly changing, one HTML website tag that can help with SEO rankings in 2023 is the “meta description” tag.

The meta description tag summarizes the content of a web page and appears as a snippet in the search engine results page (SERP) under the page title. A well-written meta description can encourage users to click through to the website, which can improve click-through rates and ultimately improve the website’s rankings.

In addition, including relevant keywords in the meta description can also help search engines understand the content of the page and improve its visibility in relevant search queries. However, it is important to avoid keyword stuffing and focus on creating a concise and interesting description that accurately reflects the page’s content.

Jason Moss
President and Co-founder, Moss Technologies

Canonical Tag: Improve SEO Performance

By using a canonical tag, you are telling search engines which version of the content you want them to index and display in search results. This can help prevent duplicate content issues, improve the accuracy of search results, and merge the link equity of your pages, which can ultimately improve your website’s overall SEO performance.

For example, if you have an e-commerce website with multiple versions of a product page (e.g., different URLs for different colors or sizes of the same product), using a canonical tag can help ensure that Google indexes only one version of the page, which can help prevent keyword cannibalization and improve your website’s visibility in search results.

Nat Ramirez
SEO Product Manager, Search Engine Cobra

Schema Markup and Knowledge Graphs

Schema markup “translates” your content to help search engines understand your website quicker and easier. While many of us can generate schema markup, you could make the most of it by using it to build a knowledge graph (a graph that represents knowledge in a way that a machine can easily understand and extract information from) for your website to improve search engine efficiency.

This concept allows data to be connected and organized to make sense and meaning of it across a website rather than leaving data unlinked. For example, if you’re writing an article on “top 10 SEO women”, the key type of schema is “Article” and you can add in 10 “Person” sub-schema types using the “About” property to connect entities and describe the relationship between them.

By linking more relevant entities, you can see the beginnings of the knowledge graph, which could then be picked up and used in the SERPs. The intelligence of schema is hugely diminished without a knowledge graph behind it.

Iky Tai
Global SEO Specialist, Iky Tai

Use the

HTML5 Tag for SEO

One HTML tag that may help with SEO rankings in 2023 is the

HTML5 tag (do not confuse it with ). While many people assume that the

tag is only used to mark the beginning of a website or web page, it can play an essential role in search engine optimization.

Specifically, search engines like Google use the text within the

tag to show what the page is about. Therefore, using descriptive, keyword-rich text within the

tag can signal to search engines what your page is about and potentially improve your rankings.

For example, if you have a page about a specific product or service, you can include a

tag with the name of the product or service and a brief description. This can help search engines understand the content of your page and increase your chances of ranking well for relevant searches.

Roman Borissov
CEO, SEOBRO.Agency