What does Public Relations Do For A Company?
To help you appreciate the benefits of public relations to companies, we asked CEOs and other thought leaders this question for their best insights. From keeping the company relevant to enabling return on investments, there are several benefits that companies may derive from public relations to grow their markets and become more successful.
Here Are Nine Things Public Relations Does For Companies:
- Keep The Company Relevant
- Put A Face on The Brand
- Create Transparency
- Promote and Disseminates Brand Expertise
- Provide Credible Exposure to The Business
- Control The Narrative
- Offer Less Expensive Publicity
- Manage Public Perception
- Enable Return On Investment
Keep The Company Relevant
Good PR can bring great benefits to your company, one of which is creating and maintaining a strong reputation for your brand.
This means, staying on top of the latest industry trends, changes, and threats. Implementing the appropriate strategies based on the latest trends allows your company to stay relevant to the ever-changing market and consumers.
Jessica Ulloa, MyPerfectResume
Put A Face on The Brand
Public Relations puts a face to a brand. For example, PR can give personality to a business, thus allowing easier and more personable connections with clients and customers.
PR makes businesses more tangible to their customers, resulting in higher customer engagement rates and stronger customer loyalty.
Without Public Relations, a business has few defining characteristics that make it stand out amongst its competitors.
Matt Woods, SOLD.com
Public Relations in 2022 means having a transparent and constant communication style. Public Relations professionals and specialists have always been working towards improving brand perception and brand reputation. Currently, however, that job title is being taken to the next level with an increasing importance for brands to be transparent and tangible. Customers want brands to break the fourth wall and connect with them like never before, and that is today’s job for PR.
Trey Ferro, Spot Pet Insurance
Promote and Disseminates Brand Expertise
Public relations basically takes your already established expertise in an area and channels it in a beneficial way that makes your company stand out and establish itself as a leader in that area.
The most prominent example is thought leadership. Your company’s name and face (typically the founder or CEO) provide expert opinion in the field.;
PR experts then take these opinions and thoughts and craft them in a presentable way that is suitable for a larger audience, after which they research the industry in order to find the best way to spread those ideas that the leader has developed.
In a way, the best benefit for your company is PR professionals being able to promote and spread the expertise and ideas that your company has.
It helps with delivery and does so in a way that inevitably shines a light on your company. Your brand can then stand out and establish itself as a leader in the respective field.
Marco Genaro Palma, PRLab
Provide Credible Exposure of The Business
Public Relations provides credible exposure for clients and companies. If it is managed properly, it allows businesses to get their story out in media outlets that are trusted and consumed by their key stakeholders.
That exposure has a huge impact on winning business deals, relationship building, and ensuring success for any brand.
Katie Waldron, Statusphere
Control The Narrative
A PR team can mitigate the damage of any negative press. Should a crisis occur and a business finds itself looking less than ideal in the public eye, a quality PR team will act fast to control the narrative.
For example, when Amazon remotely deleted the Kindle edition of two books that customers had already purchased, their PR team was likely behind CEO Jeff Bezos’ quick apology and admission of his mistake.
A quick response was crucial to the company’s ability to rebound. If you want to protect your company’s brand image, be sure you have a PR team in place that you can trust.
Jeff Goodwin, Orgain
Offer Less Expensive Publicity
Think of PR as cost-effective marketing. For example, being featured in editorials or hosting a speaking engagement arranged by your PR team is relatively inexpensive.
In addition, press releases are less costly than paid media. In the end, paid advertising will help with brand recognition too, but a fantastic PR team can generate leads and sales for a cheaper rate!
Michael Van, Furnishr
Manage Public Perception
One of the best benefits that a company can get from public relations is that it can help change the public’s perception of the company. This is important because the public’s perception of a company can have a big impact on its success or failure.
If the public has a negative perception of a company, it may be less likely to do business with that company. On the other hand, if the public has a positive perception of a company, it may be more likely to do business with that company.
Eugene Chimpoy, Church Helper
Enable Return On Investment
Through PR, businesses can attract new investors. For example, a press release can get people excited about a product launch and about your company.
A news piece about a change in leadership or staff shows that you’re always innovating and growing and will attract partners too. In short, when you invest in PR you elicit investors in yourself!
Erin Banta, Pepper
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