What Are the Most Popular Substacks for Marketers?
In the ever-evolving world of marketing, staying informed is key. We asked a digital marketing and leadership consultant, CEOs and other professionals about their favorite marketing-related Substacks. From Contentfolks to Content Marketing Insider, discover the top 11 Substacks these industry leaders swear by.
- Contentfolks: Understanding the “Why” of Marketing
- Marketing BS: Debunking Myths, Providing Insights
- The Social Media Examiner: Comprehensive Trend Updates
- Stratechery: Fusion of Tech, Strategy, and Marketing
- The Conversion Chronicles: Tips and Tales
- Lenny Rachitsky: Wisdom in Product Management
- Marketing Examples: Analyzing Innovative Campaigns
- Morning Brew: Daily Business News and Insights
- The Marketing Maven: Emerging Trend Insights
- Local Business Booster: Localized Marketing Strategies
- Content Marketing Insider: SEO and Content Strategies
Contentfolks: Understanding the “Why” of Marketing
I never understood the value of Substacks until later in my marketing career. However, when I discovered them, I dove deep into understanding just how valuable these Substacks could be. I grew particularly fond of the Substack Contentfolks because of its innovative and straightforward nature.
At its foundation, Contentfolks is a Substack that provides readers with examples and innovative ways to change a marketing strategy. Instead of talking at you, this Substack works with you to give you logical insights on why a marketing strategy will work, or why and where it will fail.
This newsletter also helps you understand the “why” of marketing. Why do people respond to something? Why do they turn away from it? This has proven massively helpful in our marketing as now we can isolate viewer behavior and make something that an array of individuals will be drawn to.
Sean Coffey
Marketing Manager, Regency Fire
Marketing BS: Debunking Myths and Providing Insights
Marketing BS by Edward Nevraumont is a popular Substack newsletter known for its engaging approach to debunking myths and providing practical insights. An experienced marketer with executive roles at companies like Expedia and General Assembly, Edward offers valuable industry perspectives.
The newsletter covers diverse marketing topics, simplifying complex concepts for easy understanding. His ability to challenge conventional wisdom encourages critical thinking among marketers. By offering actionable advice and relatable content, Marketing BS has garnered a following, and it’s worth taking a look.
Dennis Consorte
Digital Marketing and Leadership Consultant for Startups, Snackable Solutions
The Social Media Examiner: Comprehensive Trend Updates
Many marketing-related Substacks are available, but a favorite is The Social Media Examiner. This is one of the best newsletters available that provides comprehensive information on all the popular trends. Businesses can’t grow if they aren’t up to date with the latest trends and tools available in the market.
The Social Media Examiner offers ways to use trends according to business needs. Subscribing to it has been one of the best business decisions because it’s a one-stop solution for getting information on what competitors are doing.
The newsletter is written interactively, making reading a dream. To enhance business growth, many articles need to be read. The Social Media Examiner helps find all the relevant links, eliminating the need to search elsewhere, and that’s why it’s one of my favorites.
Albert Vaisman
Founder, Soxy
Stratechery: Fusion of Tech, Strategy, and Marketing
Ben Thompson’s Stratechery is one of my favorite Substacks. It’s a newsletter on technology, and “strategy” is its popular name.
Business models, market trends, and industry dynamics are just a few of the technology-related issues that are carefully analyzed in the newsletter. This degree of study aids marketers in developing a more thorough understanding of the environment and of how it affects marketing efforts.
Thompson details how technology and business strategy interact, making it easy for marketers to keep up with the most recent technological developments and their effects on marketing.
Case studies and real-world examples of profitable (or unsuccessful) business strategies are included in Stratechery. These instances aid marketers in learning from the successes and failures of others.
Stratechery offers marketers a distinctive fusion of technology, corporate strategy, and marketing insights.
Peter Bryla
Community Manager, ResumeLab
The Conversion Chronicles: Tips and Tales
My favorite is The Conversion Chronicles by Professor Persuasion. This Substack is like a goldmine of marketing knowledge, and it’s gaining subscribers faster than a rocket launch!
You’ll find super useful tips on making your website more effective and funny stories about baffling successful campaigns. It’s like a mix of a really helpful class and a hilarious comedy show. So, if you want to up your marketing game, check out the Chronicles. They’ve got the goods!
Himanshu Sharma
CEO and Founder, Academy of Digital Marketing
Lenny Rachitsky: Wisdom in Product Management
More of a product-focused newsletter, but a good number of the interviews and articles touch on marketing. Lenny Rachitsky is a former Airbnb product lead. He moved on from Airbnb to focus on his newsletter and community full-time.
The newsletter is jam-packed with great product management and go-to-market wisdom. The community is icing on the cake, as there are many like-minded readers that can network in the Slack Group, share ideas, and even meet up in person.
Trevor Ewen
COO, QBench
Marketing Examples: Analyzing Innovative Campaigns
My favorite marketing-related Substack newsletter is Marketing Examples by Harry Dry. It’s a fantastic resource that showcases innovative and creative marketing campaigns from various industries.
Harry provides detailed analysis and breakdowns of these campaigns, explaining what makes them successful and how marketers can apply similar strategies in their own work. The newsletter is visually appealing and easy to digest, making it a significant source of inspiration and learning for anyone interested in marketing.
Brian Clark, Founder, United Medical Education
Morning Brew: Daily Business News and Insights
Morning Brew, a well-known, marketing-related Substack email, offers a daily dose of curated business news and insights in a friendly and accessible format. Morning Brew discusses many subjects, such as marketing, technology, finance, and other things.
Professionals and hobbyists looking to stay current on market trends find it appealing because of its engrossing writing style, succinct descriptions, and capacity to make complicated subjects simple. The newsletter also occasionally features sponsored content that blends in naturally with the rest of the content, making it a successful illustration of native advertising.
The success of Morning Brew has not only resulted in a sizable subscription base but has also led to media giants purchasing the company, demonstrating the importance and results of its marketing-oriented strategy.
Sanket Shah
CEO, InVideo
The Marketing Maven: Emerging Trend Insights
The Marketing Maven is an insightful Substack that consistently provides valuable marketing insights. The capacity of The Marketing Maven to provide well-researched, thought-provoking content on emerging marketing trends and strategies sets it apart. Expertise and in-depth analysis from the author consistently provide marketers seeking to maintain a competitive advantage with actionable advice and novel ideas.
The Marketing Maven provides a comprehensive view of the marketing industry via in-depth case studies and practical advice. It is a go-to resource for marketers seeking to expand their knowledge and gain new perspectives because of its frequent updates and engaging writing style.
Despite this, the marketing landscape is constantly changing, and there are many other excellent Substack publications available. Investigating various Substacks to determine which ones correspond most closely with your specific interests and objectives is recommended.
Murat Yashar
Director, House of Worktops
Local Business Booster: Localized Marketing Strategies
The Local Business Booster is a favorite marketing Substack. It focuses on helping local businesses thrive by providing insights into localized marketing strategies, community engagement, and leveraging local partnerships.
This Substack offers valuable advice that may be overlooked by more general marketing resources, making it a unique and valuable choice for local businesses.
Roy Lau
Co-Founder, 28 Mortgage
Content Marketing Insider: SEO and Content Strategies
The Content Marketing Insider is a Substack that provides insights on creating valuable and engaging content, optimizing SEO, and driving organic traffic.
It offers a comprehensive guide to developing a strong content marketing strategy and standing out from the competition. With case studies, tips, and trends, this Substack helps businesses craft interesting content that resonates with their target audience.
It also delves into the importance of SEO optimization and provides actionable advice on driving organic traffic to boost visibility and conversions. For example, Substack recently analyzed how a startup increased its website traffic by 50% through keyword research and optimizing blog posts for search engines.
By focusing on the nuances of content marketing, this Substack offers unique perspectives and strategies often overlooked in traditional marketing publications.
Yoana Wong
Co-Founder, Secret Florists
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