What Are the Different Types of SEO?
To help you understand the diverse world of SEO specialties, we asked professionals from various agencies to share their unique focus areas. From aligning with E-A-T by a marketing operations expert to having a high-quality link-building focus by a director, discover the six distinct SEO specialties in which these industry leaders excel.
- Unique Approach Aligning With E-A-T
- Technical SEO Achieves Outstanding Results
- Google SEO With an ROI Guarantee
- Optimizing Blog UX and CRO
- Tailored Local SEO Strategies
- High-Quality Link-Building Focus
Unique Approach Aligning With E-A-T
Our unique specialty in the realm of SEO lies in the strategy we term “Enhanced Content”. This approach aligns with Google’s updated E-A-T (Experience, Expertise, Authority, Trustworthiness) policy. Our approach involves creating content that offers a rich user experience while establishing our client’s expertise and building trust with their audience.
This content includes clinically reviewed information, company reviews, and FAQs, all aimed at comprehensively addressing user queries. It’s more than just providing information—we’re creating an engaging, informative digital landscape. As Google’s criteria develop to emphasize experience, we firmly believe our Enhanced Content strategy sets our agency and clients apart.
Kevin Hall
Marketing Operations, Webserv
Technical SEO Achieves Outstanding Results
At our agency, we specialize in Technical SEO. Our approach sets us apart:
Technical Audit Expertise: We conduct comprehensive website audits to identify and resolve technical issues affecting SEO performance.
Website Speed Optimization: Our focus on website speed optimization enhances user experience and improves search engine rankings.
Structured Data Implementation: We leverage structured data markup to enhance search visibility and generate rich snippets in search results.
Mobile Optimization: Our expertise in mobile optimization ensures websites are responsive and optimized for mobile devices.
Indexability and Crawlability: We excel in optimizing websites for efficient indexing and crawling by search engine bots.
By specializing in Technical SEO, we provide clients with the technical prowess needed to overcome SEO obstacles and achieve outstanding organic search results.
Samuel Fletcher
Co-founder, SupplyGem
Google SEO With an ROI Guarantee
Our agency specializes in Google SEO, a comprehensive approach ensuring our clients’ content not only ranks higher but also resonates with their target audience. What sets us apart is our unique ROI guarantee for our SEO services.
We meticulously calculate the value of a Marketing Qualified Lead (MQL) from SEO and strategize to meet a pre-agreed ROI threshold. If we fall short, we offer a full refund.
This customer-centric approach allows us to deliver highly effective, result-driven SEO campaigns. Please note, this offering is invite-only as we have stringent criteria to ensure the best fit and outcomes for both parties.
Jaya Iyer
Marketing Assistant, Teranga Digital Marketing
Optimizing Blog UX and CRO
Most SEO agencies work on providing services focused on content, technical SEO, and link building. However, SEO has evolved, and creating good content or getting backlinks is not enough for building a content moat. The specialty that we included in our SEO service is optimizing websites for blog UX and CRO optimization.
Content experience plays a crucial role in creating a brand differentiation strategy. It is still surprising to see brands investing in SEO and content effort, but their website’s UX is below average (poor readability, blog design, above-the-fold, etc.).
We found that by combining superior content experience and CRO with SEO, our clients could generate more revenue from blogs and landing pages as well.
Sk Rafiqul Islam
SEO Consultant, Content Marketing VIP
Tailored Local SEO Strategies
Our team is skilled at conducting extensive keyword research that includes localized terms to target the right audience. We optimize businesses’ websites for location-specific landing pages, ensuring that they appear prominently in local search results.
We have a thorough understanding of the importance of Google My Business (GMB) optimization. We help businesses claim and optimize their GMB listings, ensuring accurate and up-to-date information, managing customer reviews, and leveraging features like Google Posts and Q&A to engage with the local audience.
We also excel in implementing local link-building strategies, such as acquiring high-quality backlinks from locally relevant sources, collaborating with local influencers, and fostering relationships with local businesses and organizations.
We tailor our strategies to each client’s specific location, industry, and target audience, ensuring that their online presence aligns with their local marketing objectives.
Harsh Verma
SEO, CodeDesign
High-Quality Link-Building Focus
One SEO specialty that our agency focuses on is link building. What makes our approach unique is our emphasis on high-quality, authoritative link acquisition through strategic outreach and content partnerships.
We prioritize building genuine relationships with relevant websites and industry influencers, allowing us to secure backlinks from reputable sources. Our team goes beyond generic link-building tactics, employing personalized and targeted strategies tailored to each client’s specific goals and industry.
We place great importance on creating valuable and shareable content that naturally attracts backlinks, ensuring long-term sustainability and organic growth. By using our experience in link building, we help our clients enhance their online visibility, improve search engine rankings, and drive targeted traffic to their websites.
Simon Brisk
Director, Click Intelligence Ltd
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