What Are Some Storyboarding Strategies?


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What Are Some Storyboarding Strategies?

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What Are Some Storyboarding Strategies?

Storyboarding is an essential step in visual storytelling, and we’ve gathered insights from founders, CEOs, and other creative leaders to uncover their key strategies. From enhancing storyboards with audiovisuals to incorporating unexpected twists, explore the diverse techniques in these twelve expert responses that can elevate your narrative planning.

  • Enhance Storyboards with Audiovisuals
  • Spotlight Relatable Personas
  • Focus on Layout and Character Positioning
  • Capture Emotional Moments and Details
  • Annotate for Clarity and Understanding
  • Maintain Logical Sequence
  • Emphasize Visuals Over Text
  • Define Objectives and Simplify Frames
  • Ensure Cohesiveness in Visuals
  • Keep Storyboard Layout Efficient
  • Utilize the “Post-It” Method
  • Incorporate Unexpected Twists

Enhance Storyboards with Audiovisuals

Storyboarding is an incredibly effective way to convey a visual project. However, there are some additional steps you can take to further enhance the storyboard process, resulting in improved understanding, communication with the client, and accuracy of the finished piece.

Take each frame and add it to an editing tool. Here, you can overlay draft voiceovers (recorded yourself or using an AI voice generator) and music and sound design. This enhanced storyboard is then able to effectively and accurately determine duration, pacing, mood, tone, and delivery of the narration. This allows the client to experience a project that is more closely aligned with the intended final piece and provides an opportunity for more effective feedback at this early stage.

Ryan StoneRyan Stone
Founder & Creative Director, Lambda Films London

Spotlight Relatable Personas

Storyboarding plays a pivotal role in conveying the emotional user journey and the relief our tools provide amidst legacy chaos.

Rather than highlighting generic features, our positioning storyboards spotlight relatable personas, like a sales manager drowning in a sea of unorganized account requests across managed inboxes… then the “aha” moment when discovering Helpmonks automatically tags and routes each request to the right rep for a fast response.

Vivid before-and-after comic strips strip away complexities to connect how chaotic managed states create headaches that our automation addresses in easily digestible vignettes. They are literal lifesavers.

Well-illustrated storyboarding makes onboarding and capability concepts sticky for all audiences. Drawn heroes overcoming illustrated struggles sell the vision while also easing UX adoption fears. It pays exponential engagement dividends.

Nitai AventaggiatoNitai Aventaggiato
Founder & CEO, Helpmonks

Focus on Layout and Character Positioning

Using storyboards in marketing doesn’t look or sound as easy as it seems. Let’s look at it from a different angle. Storyboarding is not just about putting the stories out there but about how well your audience can relate to and resonate with your story.

For effective storyboarding, there is more than one key strategy to use. For me, I want a story that will not only be good but will also compel my audience to try out the services I offer. What I focus on to achieve this goal is to first focus on the efficiency of my storyboarding layout. Over the years, I have learned that no matter how good your content is, it can be ruined by a bad layout. So, paying attention to my content layout by utilizing the spaces and balancing the components helps me create an appealing and compelling final product.

Another thing I focus on is character positioning. Poor character positioning can easily confuse your audience. In order to convey my message correctly, I have to get my characters’ positions right.

Grace ChisomGrace Chisom
Marketing Manager, Check CPS

Capture Emotional Moments and Details

During my time writing stories, I’ve learned how to capture the important emotional moments and beats that bring a story to life. It’s all about making the reader or viewer feel all the different feelings that the characters feel. To do this, I use the small details of body language and facial expressions, as well as the constantly changing environment in which these feelings are shown.

As I write, I pay close attention to my characters. Their expressions show me how they’re feeling, whether they’re happy or sad. A raised eyebrow, a trembling lip, or the sparkle in their eyes can say a lot more than words. Body language also reveals how people are feeling, from the tense shoulders of someone who is sad to the relaxed stance of someone who is in love.

But it’s not just the characters that set the mood; the setting is also very important. A stormy sky can reflect the turmoil inside, while a calm and hopeful sunset can inspire serenity. The emotional landscape is composed of all the little things, from the soft rustling of leaves to the harsh glare of fluorescent lights.

Joseph Manktelow-PimmJoseph Manktelow-Pimm
Editor, 7Gents

Annotate for Clarity and Understanding

I think it’s important to improve the visual material I make by adding notes or annotations. These notes are very important because they add extra information, especially when it comes to explaining actions, transitions, or small details that might not be clear from the pictures alone. People who do this are more likely to fully understand the lesson and get more out of the visual material that is being shown.

Ryan ThompsonRyan Thompson
Editor, Men’s Flair

Maintain Logical Sequence

An essential strategy for effective storyboarding is maintaining a logical sequence. I carefully organize the storyboard frames in chronological order, mirroring the flow of the narrative. This helps in presenting a coherent and smooth progression of events or ideas.

A logical sequence ensures that the audience can follow the story naturally, without confusion. It also aids in identifying any gaps or inconsistencies in the plot, allowing for adjustments before the final production. This approach enhances the overall storytelling experience and contributes to the success of the visual narrative.

Daniel FloridoDaniel Florido
Chief Web Development & Director, Pixelstorm

Emphasize Visuals Over Text

A key strategy I use for effective storyboarding is “show, don’t tell.” This involves emphasizing visual elements over excessive text to engage the audience.

By focusing on framing, composition, and scene transitions, I create intuitive and compelling visual narratives. Feedback and revisions are integral to refining the storytelling process and aligning it with project goals.

My experience in content creation and storytelling has shown that this approach consistently produces engaging storyboards that convey messages clearly and effectively.

Shawn ManaherShawn Manaher
Founder, The Content Authority

Define Objectives and Simplify Frames

Create a visual roadmap that serves as a guide for both creativity and execution. In navigating the complex process of storyboarding, I’ve found that simplicity is key. I kick-start my strategy by clearly defining the objective and main message.

Then, with a keen eye on coherence, I break down complex ideas into bite-sized, sequential frames. It’s about distilling the essence of the narrative into a visual roadmap that guides both creativity and execution. By keeping it straightforward, I ensure that each frame serves a purpose, fostering clarity and effectiveness in the overall storytelling process.

Jon TorresJon Torres
CEO, Jon Torres

Ensure Cohesiveness in Visuals

For effective storyboarding, my key strategy revolves around ensuring the elements have cohesiveness throughout the narrative. Each scene, shot, or frame should seamlessly connect with the next, creating a fluid and engaging story for the audience.

One practical example is maintaining consistent visual themes and color schemes throughout the storyboard. If you’re telling a story that transitions from a serene outdoor setting to a dynamic urban environment, making sure the visuals smoothly evolve without jarring contrasts helps maintain that cohesive flow. This way, the storyboard serves as a visual roadmap that guides not only the viewer but also the entire production team.

Johannes LarssonJohannes Larsson
Founder and CEO, JohannesLarsson.com

Keep Storyboard Layout Efficient

My main strategy is to keep the storyboard layout efficient and clean. A really important part of storyboarding is to keep the layout of your storyboard efficient and clean. This helps in communicating clearly, especially when someone outside your team looks at your storyboard.

Make sure to arrange all the frames in an order that’s easy for anyone to understand. Also, use clear and brief descriptions for each frame. The focus should be on making everything easy to read so that your vision is understood by everyone. Remember, a well-organized and tidy storyboard improves the whole production process and results in a better final product.

Amy TribeAmy Tribe
Director, OGLF (Our Good Living Formula)

Utilize the “Post-It” Method

As the Managing Director at my company, a key strategy I employ for effective storyboarding is the “Post-It” method. This approach involves using sticky notes to map out the flow of a story or project. The versatility of this method lies in its adaptability—the notes can be easily moved, added to, or removed as the story evolves.

This visual representation of the storyboard fosters active participation and encourages team members to contribute their ideas, leading to a comprehensive and dynamic storyboard.

Robert MudgeRobert Mudge
Managing Director, Co-Spec Building & Pest Inspections

Incorporate Unexpected Twists

One pivotal strategy for successful storyboarding involves incorporating the element of surprise or an unexpected twist in the narrative. This strategy not only grabs the audience’s attention but also makes the story more memorable.

The surprise doesn’t need to be shocking or dramatic; rather, it should be something that disrupts the audience’s expectations meaningfully. This disruption could be a product feature that solves an unexpected problem, or a benefit that the customer hadn’t considered before. The objective is to create a powerful emotional connection with the audience, making them more likely to remember and engage with your brand.

Rehana AslamRehana Aslam
Head of Marketing, Oh My Luck

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