What Are Some Squarespace SEO Tips?
From creating a presence to having an agency take it off your plate, here are 14 answers to the question, “What are your best SEO tips for a Squarespace website?”
- Integrate With Google My Business
- Use Squarespace’s Amp Feature
- Focus On Keyword Optimization and Technical SEO
- Enhance Your Metadata
- Optimize Your Domain Name
- Practice Link Building
- Write Content Right Away
- Choose Quality Over Quantity
- Take Full Advantage of Squarespace’s SEO Features
- Generate Your Own Unique “404 Not Found” Page
- Verify Your SSI Configuration
- Examine the URL Slugs
- Know the Perks of Squarespace
- Find an Exclusive SEO Agency
Integrate With Google My Business
The best SEO tip for a Squarespace website is to integrate it with Google My Business. By doing so, you can easily create a presence on Google Maps, allowing customers to find your business quickly and easily.
You can also manage your presence on Google My Business by responding to reviews, adding photos, and creating posts. Google My Business will also allow you to track how customers interact with your business online. This will help you better optimize your website for SEO and ensure it is seen by the right people.
Use Squarespace’s Amp Feature
One unique tip for SEO on a Squarespace website is to use Squarespace’s AMP (Accelerated Mobile Pages) feature. AMP helps webpages run faster on mobile phones, which can make the website more enjoyable to use and possibly increase its ranking in the search engine.
To enable AMP on your Squarespace website, go to Settings > Advanced > Code Injection and add the AMP code to your website’s header. Once enabled, Squarespace will auto-generate AMP versions of your pages, which you can test using Google’s AMP testing tool.
Focus On Keyword Optimization and Technical SEO
One important piece of advice for Squarespace website SEO optimization is to focus on content optimization for relevant keywords. Do keyword research to determine the words and phrases that your target audience uses to search, and then strategically use those words and phrases in the content of your website.
Make sure to naturally and organically incorporate keywords into your page names, meta descriptions, header tags, and all other parts of your content. Avoid “keyword stuffing” to improve your search ranks. Instead, strive to provide useful, high-quality content that speaks to the wants and needs of your audience.
You may enhance the SEO potential of your Squarespace website and increase its visibility in search engine results pages by focusing on keyword optimization and technical SEO.
Enhance Your Metadata
My top recommendation for a Squarespace website is to optimize the metadata, such as the header tags, meta descriptions, and title tags. To help search engines better comprehend and rank your content, this entails strategically adding pertinent keywords into these parts.
Make sure your website’s navigation structure is well-organized, with sitemaps and URLs that are both clear and descriptive. In order to increase traffic to your website and raise its visibility, create high-quality, informative content that is optimized for both users and search engines. Then, spread the word about it on social media and through other means.
Optimize Your Domain Name
Selecting an effective domain name is one of the most effective SEO tips for improving your Squarespace website’s visibility.
A domain name that is easy to remember and relevant to your website’s content can significantly increase the likelihood of search engines ranking your website higher. For instance, if your website offers baking tips and recipes, having a domain name like “bakersdelight.com” would be more appropriate and optimized than “mypersonalblog.com.”
By choosing a domain name that accurately reflects your website’s purpose, you can make it easier for search engines to understand your website and attract more organic traffic.
Practice Link Building
This is an essential part of any SEO strategy. It involves creating relationships with other websites and blogs by linking to their content from your own website. To ensure your link-building efforts are successful, it’s important to research relevant websites and blogs and create high-quality content that is optimized for search engines.
You can also use tools such as link tracking and analytics to monitor the success of your link-building efforts and make adjustments where necessary. Finally, it’s important to review and update your link-building strategy regularly to ensure it’s up-to-date and effective.
Write Content Right Away
Take advantage of Squarespace’s blogging interface. Fresh content is one of the most critical components of SEO. While an impressive site is a solid start, it may be static. Adding a blog allows you to create new content consistently.
Algorithms love to see brand-new information, which will help boost your domain rating over time and sometimes in no time at all. Using Squarespace’s ready-to-go templates and easy interface, brainstorm a blog and post your way to significant SEO.
Choose Quality Over Quantity
Within the thrill of keywords, headlines, and titles, it is a frequently encountered mistake to undermine the quality of the content. Remember that one of the key characteristics of high-rankers in search results is high-quality content.
Providing exceptional and original content that covers unfamiliar ideas to the public is and will continue to be the number one factor in positioning your page within the first search engine results.
Take Full Advantage of Squarespace’s SEO Features
If you’re new to Squarespace and wondering where to start with SEO, I recommend heading straight to the Squarespace Help Center. It is a great resource to learn how to take advantage of all of Squarespace’s built-in SEO features and learn some SEO standard practices.
This includes optimizing titles, descriptions, URLs, headings, and alt tags. You can also integrate with Google Analytics and Search Console to monitor your site’s performance and identify optimization opportunities.
In the Help Center, you will also learn the limits of Squarespace’s SEO features, like not being able to edit the robots.txt file or remove their auto-generated structured data.
By gaining a full understanding of where Squarespace does and doesn’t support your SEO efforts, you can be in more control of your SEO strategy and know when you may need to dig into the code or seek Squarespace SEOs who have figured out the workarounds you’re looking for.
Generate Your Own Unique “404 Not Found” Page
A 404 page is the page that loads when a user tries to access a link that doesn’t exist or that has been moved without a corresponding redirect. I use it to send people to my SEO tool, but it can also send people to individual blog posts, product pages, or anything else on the site you deem relevant.
This encourages visitors to stay and provides them with easy access to the information they seek. The SEO value of a personalized 404 page increases as user engagement increases because of a longer session duration.
Verify Your SSL Configuration
I think SSL certificates (Secure Sockets Layer) protect the information that travels between your website and the server. With the benefits it provides to website security, it is essential for all websites, notably for online stores.
Enabling SSL on Squarespace is useful for SEO because it’s a good idea and it’s a ranking factor on Google. Thankfully, Squarespace makes it simple to do so. The SSL protection is automated across all of their sites, yet several controls are adjustable to suit your preferences.
Examine the URL Slugs
Long URL slugs that don’t tell me what the content is about are something I see a lot. On Squarespace, you can easily remedy this by selecting the options button next to any of your page names and adjusting the slug.
Matching your slug to the keyword is a good rule of thumb. The major keyword for this blog article, for example, is “Squarespace SEO tips,” hence the slug is squarespace-seo-tips. This informs both you and Google about the content.
I don’t recommend altering URL slugs you’ve had for a long time if you’re revamping your site. This can cause problems with the previous linking. URL slugs cannot affect SEO sufficiently to warrant concern. Just remember to use this tip in the future.
Know the Perks of Squarespace
A few things that you will automatically get with Squarespace when you set up your website:
SSL Certificates: Google values websites that come with the HTTPS protocol. Squarespace offers free SSL certificates to all customers, and you can enjoy a secure connection on all pages. No tech setup is necessary.
Mobile-friendly: All CMS platforms offer themes that are mobile-friendly and responsive to all device sizes, and so do the Squarespace themes. This is very critical for Google, especially after the launch of the mobile-first platform.
XML Sitemaps: I have noticed quite a few websites with incorrectly set up sitemaps. Squarespace sites come with an automatic XML sitemap that includes all your page URLs and images, ready for SEO-friendly indexing.
Find an Exclusive SEO Agency
For those who aren’t looking to do it themselves, find an SEO agency that has the industry expertise and offers exclusivity (a limited non-compete). An agency that specializes in your vertical ensures they know enough about your industry to use your budget effectively.
And if they will give you a specific market or geographic exclusivity, you know they mean business. It will no doubt cost more, but it makes no sense for them to be working for your competition as well!
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