What Are Some SEO Case Studies?
In this article, we’ve gathered nine insightful SEO case studies from industry leaders and SEO specialists. From strategies that boost SERP ranking to techniques that amplify organic skincare brands, these experts share their best practices and solutions to common SEO problems. Dive in to learn from their experiences and apply these lessons to your own SEO challenges.
- Location-Page Strategy Boosts SERP Ranking
- Unleashing the SEO Kraken for Visibility
- Navigating SEO During COVID-19 Pandemic
- SEO Audit Enhances Brand Visibility
- Overcoming Google Algorithm Upgrade with SEO Plan
- International SEO Strategy Breaks Language Barriers
- Content Strategy Boosts Jewelry Sales
- Recovering from Google Penalty with SEO
- Local SEO Techniques Amplify Organic Skincare Brand
Location-Page Strategy Boosts SERP Ranking
This was for a local junk removal company. They were spending $85,000 a month on paid ads, while SEO was only budgeted for $1,500. Using a location-page strategy, we created a landing page for every town they served.
With this strategy, we got 85% of their pages ranking within the top 5 on the SERPs. With their website and Google Business Profile, we matched the amount of conversions they were receiving with a budget 5,000% less. Their customer acquisition cost was more than halved for SEO, while their PPC CAC was astronomically high.
Taylor Scher
SEO Associate, TaylorScherSEO
Unleashing the SEO Kraken for Visibility
The client conundrum was their website playing hide-and-seek in the search results – an SEO mystery! With a dash of strategy and a sprinkle of keywords, we unleashed the SEO kraken.
Oh, and the secret sauce? A snazzy blog filled with mouth-watering content! And here’s the real-life excitement; their website climbed up the search rankings like a spider monkey on Red Bull! Organic traffic skyrocketed by 150%, leaving competitors in awe. So, for SEO, don’t fear the dark depths of the web. Embrace the mystery, ride the rollercoaster, and watch your website soar like an SEO wizard!
Himanshu Sharma
CEO and Founder, Academy of Digital Marketing
Navigating SEO During COVID-19 Pandemic
One of my communications clients wanted to create a guide for businesses to improve their phone communications during COVID-19. This was a new topic and didn’t have any historical data in terms of keywords and search activity. However, we thought it was a worthwhile topic, given the quickly changing landscape of the pandemic.
About a day after publishing the guide, I could easily find it via search using several different keywords. What’s more, the guide ranked #1 for several search terms and received thousands of hits each month throughout the first year of the pandemic. It also helped my client earn thousands of dollars in new business.
Alli Hill
Founder and Director, Fleurish Freelance
SEO Audit Enhances Brand Visibility
The purpose of this case study was to increase online visibility and drive traffic to the web pages.
Despite offering premium-quality products and excellent discounts, the company could not increase its sales over time. The website was not appearing in the first few pages of the search engine results, thus repeatedly missing out on potential customers.
A proper SEO audit was performed and the meta titles, meta descriptions, and headings were optimized, along with targeting the relevant keywords (which formed a major part of the SEO strategy). It was believed that focusing on enhancing the website’s overall UX and enriching the content would also aid in increasing engagement on the landing pages.
After implementing the mentioned SEO strategies, there was a visible difference in search engine rankings and conversion rate because of enhanced brand visibility and increased traffic.
Faizan Khan
Public Relations and Content Marketing Specialist, Ubuy UK
Overcoming Google Algorithm Upgrade with SEO Plan
The client in our SEO case study experienced a large decline in organic website traffic as a result of a Google algorithm upgrade. The issue was a fall in search engine ranks for important terms, which had a negative impact on visibility and, as a result, conversion rates.
Our team conducted a thorough website audit to find technical problems, content gaps, and areas for improvement in order to address this situation. Then, we developed a comprehensive SEO plan that included improving the overall user experience, optimizing on-page features, producing high-quality and relevant content, and constructing authoritative backlinks.
The customer saw a surprising 150% increase in organic traffic within six months, which resulted in a surge in leads and income, demonstrating the efficacy of efficient SEO methods combined with InVideo’s video content and marketing solutions.
Sanket Shah
CEO, InVideo
International SEO Strategy Breaks Language Barriers
Our standout SEO case study involves a multinational corporation struggling to gain a footing in foreign markets due to language barriers. Their website was untranslated and un-optimized, so potential international customers could not find them in search engines.
We designed and implemented an international SEO strategy, which involved translating and localizing their website content into the target countries’ languages. We also optimized their keywords to better match local search trends. The outcome was extraordinary; they experienced a 65% increase in international organic traffic within six months, and their global customer base expanded significantly.
This stands as a testament to the power of a carefully-orchestrated SEO strategy in overcoming language barriers for global success.
Derek Bruce
First Aid Training Director, Skills Training Group
Content Strategy Boosts Jewelry Sales
My standout SEO case study involves an e-commerce client who sells handmade jewelry. The primary challenge was low organic traffic, which restricted visibility and sales. The game-changing tip we employed was the implementation of a strategic content plan.
We started creating information-rich blog posts about jewelry trends, care tips, and buying guides, each optimized for relevant keywords. These posts attracted organic traffic, showcased the client’s expertise, and enhanced their search engine standing. This comprehensive content strategy formed a crucial part of our SEO revamp for the client.
The impact was significant. The website’s organic traffic began to grow steadily, bringing in more potential customers. The client noticed a considerable increase in conversions, leading to an uptick in sales. This surge in traffic, coupled with an improved standing in search results, helped establish the client’s brand as a trusted authority in the handmade jewelry market.
Rafael Sarim Özdemir
Founder and CEO, Zendog Labs
Recovering from Google Penalty with SEO
A few years ago, we worked with a client whose site was hit hard by a Google penalty. Their organic traffic had plummeted, leading to a dramatic drop in leads. After a detailed analysis, we discovered that they’d been using outdated SEO techniques, causing their downfall. We rolled up our sleeves and got to work.
By redesigning their SEO strategy, with a keen focus on modern, ethical practices, we managed to slowly but surely rebuild their online reputation. Over a period of six months, we witnessed a remarkable recovery. Their website traffic doubled, and more importantly, leads surged by 80%. This success story reaffirmed our belief in the power of SEO when done right.
Haya Subhan
General Manager, Solar Panel Installation
Local SEO Techniques Amplify Organic Skincare Brand
I once had an online retailer who specialized in organic skincare goods as a customer. Search engine results pages (SERPs) and organic traffic generation were challenges for his organization, XYZ.
As a result, there was little internet traffic, fewer conversions, and slower business growth. By putting best practices into effect, we improved XYZ’s website performance by speeding up page loads, optimizing meta tags, and developing interesting content that included the targeted keywords. We used local SEO techniques, such as improving Google My Business profiles, developing location-specific landing pages, and controlling online reviews and citations, because XYZ had physical stores spread across several different locales.
The website’s rankings over time increased for important search phrases and queries linked to its industry. XYZ secured higher positions in SERPs, leading to increased brand visibility and authority within the organic skincare market.
CJ Lloyd, CEO, Utah’s Best Home Pros
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