What are some examples of emotional advertising?
From Nike’s “Just Do It” campaign to Dove’s “Real Beauty” campaign, here are answers to the question, “What’s a good example of emotional advertising?”
- “Just Do It” by Nike
- John Lewis Christmas Campaigns
- Use Pets to Pull at Heart Strings
- Animal Shelter Advertising
- Relating to Major Life Milestones
- Nike’s “Dream Crazy” Campaign
- Dove’s Campaign for “Real Beauty”
“Just Do It” by Nike
I don’t really do such complex campaigns in my day-to-day work. However, when I saw your query, I immediately thought of the classic – “Just Do It” by Nike.
It’s a perfect example of emotional advertising. The campaign features a series of ads that showcase athletes pushing themselves to their limits and achieving their goals. The ads often feature powerful and emotional slogans such as “Believe in something, even if it means sacrificing everything” or “Don’t ask if your dreams are crazy, ask if they’re crazy enough.”
The campaign aims to create an emotional connection with consumers by inspiring them to strive for their own personal goals and not give up. By evoking emotions such as determination, motivation, and inspiration, the campaign creates a connection with the consumer and encourages them to choose Nike as their brand of choice.
John Lewis Christmas Campaigns
Emotional advertising is a powerful tool for engaging customers and inspiring action. It taps into feelings such as nostalgia, joy, fear, and hope to enhance brand recognition and evoke an emotional reaction. A good example of emotional advertising is the John Lewis Christmas Campaign.
Each year, they tell stories that tug on our heartstrings and remind us of the true meaning of Christmas. For example, their 2019 campaign, “Excitable Edgar,” narrated the story of a young dragon who couldn’t contain his excitement for Christmas Day.
Use Pets to Pull at Heart Strings
As someone who works at a pet insurance company, we use emotional advertising to showcase the love and bond between pet owners and their furry companions.
One example of this is using cute images and videos of puppies in our advertising campaigns to evoke feelings of love and affection in potential customers. This emotional connection helps to drive home the message that our insurance products are designed to protect and support the beloved pets in people’s lives.
Additionally, we often use customer testimonials and real-life stories of how our insurance helped pet owners in times of need to tug on heartstrings and underscore the value of our product.
Animal Shelter Advertising
One great example of emotional advertising from our business is a campaign we ran for a local animal shelter. We created a series of heart-wrenching ads featuring abandoned and mistreated animals with the tagline “Give them a second chance.” These ads were placed on social media and in local newspapers.
The response was overwhelming, with an outpouring of support and donations for the shelter. It was a powerful reminder of the emotional impact that advertising can have on people and the importance of using that power for good.
Relating to Major Life Milestones
Emotional advertising is a marketing strategy that seeks to evoke strong emotions in the target audience with the goal of establishing a deep connection with the brand. The purpose of emotional advertising is to make the brand more appealing and relatable to the consumer, increase brand awareness and recall, and ultimately drive consumer behavior.
We created this ad showing people losing their engagement rings during the proposal to evoke a sense of loss and distress. The callouts about the cost of the ring, such as “three months’ salary” or “family heirloom,” aim to highlight the sentimental and financial value of the ring and increase the audience’s attachment to it. But in the end, with insurance saving the day, a joyful wedding ceremony can take place.
Nike’s “Dream Crazy” Campaign
An example of emotional advertising is Nike’s “Dream Crazy” campaign. This campaign features athletes of all ages, genders, races, and abilities, echoing the message that everyone can pursue their dreams, no matter the obstacles. It features a powerful voiceover by Colin Kaepernick, the former NFL quarterback who famously kneeled during the national anthem in protest of racism and police brutality.
This campaign successfully resonates with viewers by conveying a sense of hope, empathy, and inspiration. It also inspires viewers to dream big and never give up on their goals. The message of this campaign is one of unity, courage, and perseverance in the face of adversity. It encourages viewers to think beyond their limits, and it speaks to the idea that anything is possible if you have the courage to dream. This powerful campaign has had a lasting impact on viewers and has helped Nike to remain a leader in the industry.
Dove’s Campaign for “Real Beauty”
A good example of emotional advertising is Dove’s campaign for “Real Beauty.” The campaign sought to challenge beauty stereotypes by featuring women of different sizes, ethnic backgrounds, and ages in their advertising. The campaign was also used to raise awareness of the negative effects of unrealistic beauty standards.
The campaign was very successful in reaching its target audience and conveying its message of body positivity and inclusivity. It was also praised for its creative and effective use of storytelling to evoke emotion and connect with its audience. The success of Dove’s “Real Beauty” campaign demonstrates the power of emotional advertising to create impactful and lasting change.
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