What Are Good Things to Post on LinkedIn?
To help you make the most of your LinkedIn presence, we asked 13 marketing and business professionals for their best suggestions on what to post. From showcasing your company’s vision to providing valuable tips, discover the top recommendations shared by these experts to elevate your LinkedIn content strategy.
- Showcase Your Company’s Vision
- Share Hidden Educational Gems
- Provide Daily Learning Content
- Share Industry Insights
- Diversify Content Sharing
- Share Your Career Story
- Connect Through Personal Experiences
- Address Frequently Asked Questions
- Discuss Salary Transparency
- Promote Your Website
- Share Inspirational Content
- Establish Thought Leadership
- Provide Valuable Tips
Showcase Your Company’s Vision
LinkedIn is an effective platform for employer branding since you can share posts promoting your company’s values, missions, and culture. You can include in your company profile your story and vision, showcase your workplace and team—and ask your employees to share their experiences and story. This undoubtedly will improve the company’s image and reputation, being a powerful tool for attracting top talents.
Share Hidden Educational Gems
I love it when people post educational content from good, under-the-radar sources. These hidden educational gems are a nice treat. I see a lot of promotional and marketing material on LinkedIn all the time. I run a business, so I get that this type of content is important. But what I really like is when people post content that provides helpful insights to the community.
Provide Daily Learning Content
LinkedIn is a great platform for daily learning. I post content for two audiences: writing clients (both current and future) and fellow freelancers. For each audience, I focus on one temporary thing they can learn and apply that day. Or at least give them some food for thought. I keep it simple while providing context around that topic so they’ll know why it matters.
When you show others what you can do for them, they care more about what you say.
Share Industry Insights
A great method to show your knowledge and benefit your network is to share insights about your industry or specialty. You can do this to establish yourself as a thought leader, make new connections, and gain the confidence of your current contacts.
For instance, when I recently shared an article on LinkedIn about the newest trends in the banking sector, my network showed a lot of interest in it. Many individuals left comments, seeking my advice and disclosing their own personal experiences. I could start a meaningful conversation and benefit my network by sharing insightful information.
Diversify Content Sharing
Share any open positions at your business. Sharing job openings that come up in your own organization or elsewhere fosters a lot of goodwill among your audience, given the current unemployment rate. Reuse corporate materials.
If you ever find yourself short on content for a post, the marketing materials your business has likely spent time and work creating are a rich source of knowledge. Proclaim a job well done. Inform your audience when you produce quality work! It’s a fantastic approach to gain feedback and show your prowess at accomplishing tasks.
Share Your Career Story
One good thing to post on LinkedIn is to share your professional journey. It could be a story about how you got started in your industry, the challenges you faced, and the lessons you learned along the way.
This type of post not only showcases your expertise but also allows your network to get to know you on a personal level. It can inspire and motivate others who may be on a similar path and can also lead to valuable connections and opportunities. Remember to keep it authentic and engaging, and include any relevant images or videos to make your post stand out.
Connect Through Personal Experiences
Sharing a personal experience on LinkedIn can be an effective way to connect with your professional network and showcase your unique perspective. For example, if you recently overcame a challenge at work or accomplished a major milestone, sharing your experience can help others in similar situations and show your expertise in your field.
By highlighting the lessons you learned and the skills you developed, you can inspire and motivate others while showcasing your strengths and accomplishments. Sharing personal experiences on LinkedIn can help build trust and credibility with your audience, strengthening your professional relationships and opening up new opportunities for collaboration and growth.
So, whether it’s a story of overcoming adversity or a reflection on recent success, sharing a personal experience on LinkedIn can be a powerful tool for building your brand and advancing your career.
Address Frequently Asked Questions
Answer a common question you get about your field or business. LinkedIn isn’t just a job board; it’s a network of potential colleagues, customers, and industry experts. If you want to become a thought leader on the site, posting the answers to frequently asked questions about your work can help. This will help you start conversations, make connections, and build your own profile online.
CEO and Co-founder, SQE Holdings
Discuss Salary Transparency
One good thing to post on LinkedIn would be something about salary transparency.
It is still a hot-button topic, and even if things like requesting salary history have been outlawed, or states like CO, NY, and CA have transparency laws in place—not every company cares or updates their application forms to reflect new laws.
It is perhaps one of the most engaging topics and a source of great confusion for job seekers.
Promote Your Website
One good thing to post on LinkedIn is your website. If you have a website, please post your website. This will help your business/organization/blog, whatever you’re promoting. This allows people to see what you’re doing. It tells all the details, so the viewer gets a better understanding.
CEO, A Family Ranch
Share Inspirational Content
LinkedIn shouldn’t always be so focused on business-related ventures. It can be a good idea to look at it differently and try to use it similarly to Facebook or Instagram. It can be a good idea to post content that inspires you, as it helps to add some personality and character to your LinkedIn.
Although your accolades and skills are vital information, posting inspirational content helps viewers get a better idea of who you are as a person. This adds to your profile and makes it stand out from other people who use this platform.
Establish Thought Leadership
Posting industry news and insights can help you establish yourself as a thought leader in your field and provide value to your network. If it applies to your industry and area of expertise. This can help position you as a knowledgeable and engaged member of your professional community.
When posting, be sure to add your perspective. Don’t just share the news, add your own perspective or commentary on why it’s important or how it might affect your industry. This can help start conversations and show your thought leadership.
More actionable tips are to share news and insights in a timely manner, ideally, as soon as it becomes available. Also, don’t forget to use multimedia and engage with others.
Overall, sharing industry news and insights can be a great way to establish yourself as a thought leader and build your brand on LinkedIn.
Provide Valuable Tips
With LinkedIn, try to think outside of the box to stand out. Instead of posting your business accomplishments, think about what your connections might want to see. Post a great tip for people or a few bullet points of an idea. People love useful information. Provide something of value (like a great tip!) and watch the likes flow in!
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