What Are Conversion Rate Optimization Best Practices?


5 min read

What Are Conversion Rate Optimization Best Practices?

Table of Contents

What Are Conversion Rate Optimization Best Practices?

Increasing conversion rates is a common challenge for many businesses. To help you navigate this, we’ve gathered insights from eight industry professionals, including PPC managers to global heads of marketing. From optimizing keywords and landing pages to boosting conversions with language personalization, discover their best practices for conversion rate optimization.

  • Optimizing Keywords and Landing Pages
  • Engaging Trial Users With Personal Calls
  • Comprehensive Approach to Conversion Optimization
  • Offering Free Samples and Expert Calls
  • Creating Enticing Calls to Action
  • Understand the Audience for Persuasive Copy
  • Leverage Proof, Value, and Ease
  • Boost Conversions With Language Personalization

Optimizing Keywords and Landing Pages

To increase conversion rates, proper keyword targeting and effective landing pages play a crucial role.

In paid ads, driving clicks may seem easy, but the quality of clicks is what truly matters. Rather than targeting a bunch of keywords or search phrases indiscriminately, it’s best to include a few niche long-tail keywords and allow Google to show ads on the SERPs. By collecting data and analyzing the converting search terms, you can refine your keyword selection and significantly improve conversion rates.

If you’re directing users to a specific website or dedicated landing page, it is crucial to ensure it loads fast (within 2-3 seconds) and has an attractive design and well-structured content that aligns with your ads and keywords.

To assess these aspects, you can leverage tools like Microsoft Clarity, which provides detailed insights into the user’s journey. Using this information, you can make informed changes to the landing page and observe improvements in conversion rates.

Nayan PrakashNayan Prakash
PPC Manager 

Engaging Trial Users With Personal Calls

We have noticed a low conversion rate from trial licenses to purchases. Our product is quite complicated; it requires some effort to figure it out when someone uses it for the first time.

Assuming that people refuse to purchase licenses because they do not fully understand how our product works, we launched a mailout offering customers a 15-minute call to help them set up a campaign.

This way we found out the reasons for refusing to purchase licenses after using the trial ones, and 30% of customers were retained. Many did not suspect that our product had certain features they needed, even though they were there.

Daria ErinaDaria Erina
Managing Director, Linked Helper

Comprehensive Approach to Conversion Optimization

In my experience, increasing conversion rates involves analyzing user data to understand behavior and optimize the website accordingly. I streamline the user experience, conduct A/B testing, and focus on factors such as page load times, clear calls-to-action, trust-building elements, and a seamless mobile experience.

Personalization and targeting play a key role as well. Conversion rate optimization is an iterative process that involves continuous monitoring, data analysis, and experimentation for improvement.

I focus on optimizing page load times, creating clear and interesting calls-to-action, building trust with testimonials and security badges, and ensuring a seamless mobile experience.

 Personalization and targeting are key aspects too, as I tailor messaging and offers based on user segments and preferences. Conversion rate optimization is an iterative process that involves continuous monitoring, data analysis, and experimentation to improve.

Kevin HallKevin Hall
Marketing Operations, Webserv

Offering Free Samples and Expert Calls

For increasing conversion rates in the realm of digital products and services, two methods have proven highly effective for me:

First, offering free samples of the digital products I sell. This strategy provides readers with a glimpse into the value I offer, fostering trust and allowing me to engage them with targeted email follow-ups. The allure of receiving something for free often resonates with audiences and piques their interest.

Second, provide free calls with me or experts from my team for the growth services we offer. These concise face-to-face interactions, often lasting just 15 minutes, offer valuable opportunities to understand the target audience, build trust, and test various positioning and messaging statements at scale.

Rafael Sarim ÖzdemirRafael Sarim Özdemir
Founder and CEO, Zendog Labs

Creating Persuasive Calls to Action

Creating clear and persuasive calls to action is one of the best practices for conversion rates. CTAs are the buttons or links that encourage your visitors to take the next step. You can use these buttons as buy, sign up, download, or contact.

It’s mandatory to lead your visitors toward your conversion goal. So, use action-oriented words that show urgency and value. You can use words such as “Claim your free trial now” or “Get your instant quote today”.

Ilan NassIlan Nass
Chief Revenue Officer, Taktical

Understand the Audience for Persuasive Copy

One of the best practices I consistently follow for conversion rate optimization is conducting thorough research and analysis to understand the target audience and their motivations.

In gaining deep insights into their needs, desires, and pain points, I’m able to create highly persuasive copy that resonates with them emotionally. I craft interesting and concise headlines that grab their attention and entice them to keep reading.

A strong headline should communicate the value proposition and create a sense of urgency or curiosity. It should highlight the benefits of the offered product or service and address the audience’s specific pain points.

I also create seamless, user-friendly landing pages with optimized page load times, and improved navigation, and use persuasive design elements to ensure that visitors have a positive and engaging experience, ultimately leading to higher conversion rates.

Shane McEvoyShane McEvoy
MD, Flycast Media

Leverage Proof, Value, and Ease

Leverage Social Proof: Reviews, testimonials, and case studies can help build trust with your audience and increase conversion rates. Display these prominently on your website and in your marketing materials.

Offer a Strong Value Proposition: Communicate what makes your product or service unique and why customers should choose you over your competitors. This should be prominent on your website and in your marketing materials.

Reduce Friction: Make it as easy as possible for visitors to convert. This could involve reducing the number of form fields, offering multiple payment options, and providing simple instructions and help at each step of the buying process.

Somesh Likhyani
Director, Funnel Truffle

Boost Conversions With Language Personalization

At Leena AI, we have increased conversion rates by incorporating relatable languages for our clients. Personalizing our marketing, particularly emails, based on regions, has proven to be a successful practice. For instance, when targeting the Middle East, we include Arabic, Latin, and Persian in email subject lines to create an immediate connection with readers.

This strategy has resulted in higher open rates, click-through rates, and conversions. By tailoring subject lines to match linguistic preferences and cultural nuances, we demonstrate our commitment to understanding client needs and building trust, thereby fostering a stronger connection with our audience.

Chirayu AkotiyaChirayu Akotiya
Global Head of Marketing, Leena AI

Submit Your Answer

Would you like to submit an alternate answer to the question, “How have you increased conversion rates? Is there a best practice you like to follow for conversion rate optimization?”

Submit your answer here.

Up Next