What is one underrated Shopify app for SEO that you swear by? Why do you recommend it?

Question

Shopify store owners seeking to boost their search engine rankings have a wealth of powerful tools at their disposal. This article presents a curated selection of top-performing Shopify apps designed to enhance SEO efforts. Drawing on insights from industry experts, we'll explore how these apps can help improve organic traffic, search visibility, and overall site performance.

Oleh Stupak · Answer

As the CEO of Mgroup Shopify Agency, I have customized and optimized dozens of Shopify stores for SEO, and one underrated app that I would wholeheartedly recommend is StoreSEO: AI SEO Agent. Its AI-powered technologies make it much easier to achieve very challenging SEO objectives that translate into boosted organic traffic and rankings.
This resulted in working with a customer who owned an apparel store, for whom we integrated StoreSEO. They had low Google rankings and visibility. Organic traffic surged by 18% in just weeks, alongside a 20% increase in rankings of key product pages. The app made optimizations by automatically generating descriptions and meta titles, compressing images to enhance load times, and improving users' experience as well as SEO. For another client, StoreSEO's bulk alt text feature resulted in optimizing over five hundred images in an hour, which drastically improved their visibility in image searches.
The StoreSEO audits that are done automatically flag missing alt texts, grammar issues, keywords, and other problems that are easily solved by the platform. Performance tracking enables real-time monitoring of business success through Google Analytics. They were incredibly supportive through the JSON-LD schema markup, which worked wonders for a beauty client, resulting in a 15 percent increase in clicks. Though setup on large catalogs requires considerable time, the long-term benefits gained from automation are quite high. StoreSEO's free plan is outstanding, as it offers incredible value during initial stages with features available at no cost.
I recommend StoreSEO for its simplified, results-driven SEO because it empowers merchants and automates tasks that previously made them unproductive.

Alexander Matenyn · Answer

Standing out in search results is key for Shopify stores. Schema Plus for SEO is a specialized app designed to enhance your store's search presence by mastering structured data (schema markup). Find it on the Shopify App Store: https://apps.shopify.com/schema-plus
What is Schema Plus for SEO?This app implements comprehensive JSON-LD schema markup, Google's preferred format. This helps your store get "rich snippets" - enhanced search listings with ratings, pricing, and availability - improving click-through rates and search engine understanding.
Why Your Store Needs Schema Plus for SEO:Default Shopify theme schema is often basic and may miss advanced types or have errors. Schema Plus for SEO ensures accurate, complete, and up-to-date schema, covering types like Product, FAQ, Article, and Local Business.
Key Features & Benefits:
Expert Development: Created by ex-Google engineers, ensuring alignment with best practices.Error Resolution: Fixes schema errors in Google Search Console.Review Integration: Works with popular review apps (Judge.me, Yotpo, etc.) to display star ratings in SERPs.Stellar Support: User-friendly with highly praised, responsive customer support, including onboarding calls.
Schema Plus for SEO offers plans like:
Essential: Around $18.99/month (e.g., $182.39/year) for up to 1000 product schemas, 10+ schema types, review app integrations, and 24/7 support.Premium: Around $39.99/month (e.g., $383.99/year) for unlimited schemas, advanced features like Google Sitemaps integration, and author options.
The investment can lead to increased click-through rates, potentially better rankings, and time savings.
For Shopify stores needing robust structured data for better search visibility and rich snippets, Schema Plus for SEO is a focused, effective solution. It addresses technical SEO needs that generic apps or basic themes might miss.

Chris Burdick · Answer

One underrated Shopify app for SEO that I highly recommend is CartImpact, and full disclosure, it's one we built ourselves. Although it's currently in closed beta, we designed it specifically for eCommerce brands who are tired of using generic SEO tools that don't really fit how online stores operate. Instead of just flagging issues, CartImpact helps prioritize SEO fixes based on what will actually drive more sales, not just higher rankings.
We created it because we kept running into the same problem: most SEO apps treated Shopify stores like blogs, ignoring the real goal, which is converting traffic into customers. With AI-driven content suggestions, keyword mapping tied to revenue, and SEO A/B testing, CartImpact makes SEO both strategic and measurable.
Real SEO wins are measured in customers, not just clicks.

Joe Hall · Answer

One underrated Shopify app for SEO that I highly recommend is Ilana's JSON-LD for SEO™. It's a powerful yet often overlooked tool that takes the guesswork out of implementing structured data. With just a few clicks, it connects all the Schema.org fields needed to qualify for Google Rich Results, covering products, reviews, blogs, breadcrumbs, videos, and even Google Merchant Center requirements without needing a feed.
What sets it apart is its reliability: it automatically updates schema when your theme changes, provides a structured data audit, ongoing result monitoring, and includes access to detailed training. For store owners serious about improving visibility, click-through rates, and qualified traffic, this app is an essential part of a long-term SEO strategy.

Kelly Rossi · Answer

As someone who has managed over 50 Shopify stores during my 20+ years in digital marketing, I swear by the SEO Manager app for its powerful internal linking tool. The internal linking feature automatically suggests relevant product connections based on your store's content, which consistently helps my clients improve their site structure and user journey flow.
For a fashion boutique client last year, implementing these suggested internal links increased their average session duration by 47% and reduced bounce rates by 22%. The app's bulk redirect management also saved us countless hours when restructuring their collection pages.
What makes this app underrated is its schema markup generator, which creates rich snippets without requiring technical knowledge. We've seen product listings with properly implemented schema markup through this app achieve 18-26% higher CTR in search results compared to competitors.
The app also provides content-specific SEO recommendations rather than generic tips, which helps my Marketing Magnitude team prioritize high-impact changes first. The monthly performance reports make it easy to demonstrate ROI to clients who aren't technically savvy.

David Abraham · Answer

One Shopify app that often flies under the radar but provides significant SEO value is an image optimization app like TinyIMG. While many focus on content and technical fixes, optimizing images is crucial for site speed, a key ranking factor. This app automatically compresses images without sacrificing quality, reduces file sizes, and adds relevant alt text in bulk, saving considerable time and improving page load times, especially on mobile.
I recommend it because it addresses a fundamental aspect of technical SEO that's easy to overlook. Smaller image sizes contribute directly to faster loading pages, enhancing user experience and signaling to search engines that your site is performant. Furthermore, automated alt text generation ensures your visuals are discoverable in image search and provides valuable context for screen readers, improving accessibility, which can indirectly benefit SEO.

darwin liu · Answer

As CEO of X Agency, one underrated Shopify app for SEO we swear by is Smart SEO by Sherpas Design. While apps like Yoast or TinyIMG often dominate the spotlight, Smart SEO stands out for its simplicity, automation, and comprehensive feature set, making it a hidden gem for Shopify store owners in 2025.
Why We Recommend It:Smart SEO tackles critical SEO tasks without overwhelming users. Its automated tools optimize meta tags, image alt texts, and JSON-LD structured data, ensuring Google understands your store's content for better rankings. The app's broken link detection and automatic 301 redirects prevent 404 errors, boosting user experience and SEO health. Its one-click page speed enhancements, like image compression and lazy loading, improved our clients' site load times by 20%, a key Google ranking factor. With a 5.0 rating from 1,537 reviews and a free plan, it's accessible for beginners yet powerful for professionals. Unlike pricier alternatives, Smart SEO offers robust features at a lower cost, with responsive support and educational guides. For Shopify merchants seeking an all-in-one, user-friendly SEO solution to drive organic traffic, Smart SEO is our go-to choice.

Khris Steven · Answer

Plug in SEO is one of those Shopify apps I swear by for improving search rankings without all the extra fluff. Over the years, I've worked with numerous creators and online entrepreneurs who were struggling with SEO. This app helped them make real progress. What sets it apart is how it quickly identifies common SEO mistakes—like missing title tags or alt text on images—and offers straightforward suggestions.
I've seen businesses increase their organic traffic by over 20% in a few months just from making those fixes. What's great is that it's all tracked, so you're not left guessing about what's working. When you're managing multiple projects, keeping track of every little SEO detail can be overwhelming, but Plug in SEO breaks it down and keeps you on top of things.
I've used it with clients running both small and larger stores, and it consistently delivers real results. If you're serious about improving your SEO, this app is a must-have.

Clark Mackey · Answer

While most Shopify store owners pursue high-profile SEO apps, I've discovered that Infinite Scroll by NDNAPPS is surprisingly effective for technical SEO. It eliminates pagination issues that fragment link equity across multiple pages, keeping visitors engaged longer and consolidating ranking power.
For a plastic surgery client, implementing Infinite Scroll increased average session duration by 43% and reduced bounce rates by 21% within 60 days. This directly improved their rankings for competitive procedure terms because Google interpreted the longer engagement as higher content quality.
The key is proper configuration - enable the "dynamic URL updates" option so each virtual page shift updates the browser URL. This preserves analytics tracking while giving visitors a seamless browsing experience. Most developers overlook this setting, but it's crucial.
What I appreciate most is how it solves the "skip over effect" we often observe in e-commerce - where shoppers mentally disengage between pagination clicks. By removing that friction point, you keep users engaged with your products rather than returning to Google to find another option.

Dorian Menard · Answer

SearchPie is one of those apps that has saved me a lot of manual cleanup on stores that weren't structured well from the start. I use it to audit title tags, alt text, and broken links at scale. What makes it useful is the real-time suggestions based on Google's latest trends, not just fixed templates that go stale. I've used it when we had to optimize hundreds of product listings in a short window, and it shaved hours off that process while improving CTR from search.

Top 10 Shopify Apps for SEO

Table of Contents

Top 10 Shopify Apps for SEO

AI-Powered StoreSEO Boosts Organic Traffic

Schema Plus Enhances Search Visibility

CartImpact Prioritizes Revenue-Driven SEO

JSON-LD for SEO Simplifies Structured Data

SEO Manager Improves Site Structure

TinyIMG Optimizes Images for Faster Loading

Smart SEO Offers Comprehensive Automation

Plug in SEO Identifies Common Mistakes

Infinite Scroll Increases User Engagement

SearchPie Streamlines Large-Scale Optimization

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