This interview is with Supriya Shrivastav, Sr. SEO Executive at Taazaa Inc.

Supriya Shrivastav, Sr. SEO Executive, Taazaa Inc

What initially sparked your interest in SEO and digital marketing, and how has that passion evolved over time?

My interest in SEO and digital marketing sparked when I realized how powerful search engines are in shaping online visibility. Coming from an engineering background, I was fascinated by the technical and analytical aspects of SEO—how algorithms work, how websites rank, and how data-driven strategies can drive business growth.

Over time, this passion evolved as I delved deeper into user behavior, content optimization, and competitive analysis, seeing firsthand how impactful a well-executed SEO strategy can be. Today, my enthusiasm lies in staying ahead of evolving algorithms and leveraging SEO to create sustainable, long-term growth for businesses across industries.

You mentioned helping businesses grow through organic digital marketing as a passion. Can you share an experience where you helped a business significantly improve its online visibility through SEO, and what key lessons did you learn from that experience?

One of my most impactful SEO projects was with a SaaS company struggling to generate organic leads due to poor search visibility and a lack of technical optimization. When I took over, I conducted a comprehensive website audit, identifying key issues like slow page speed, poor internal linking, duplicate content, and low domain authority.

By implementing a technical SEO overhaul, optimizing high-intent keywords, improving content structure, and executing a strong backlink strategy, we saw a 120% increase in organic traffic within six months and a significant rise in lead conversions.

Key Lessons Learned: SEO is a long-term game – Patience and consistency are crucial. Technical SEO matters as much as content – Fixing crawlability, speed, and structure dramatically improves rankings. Data-driven strategies win – Regular performance tracking and agile adjustments are essential. Quality over quantity in link building – Focusing on authoritative and relevant backlinks yields better results than volume-based strategies. This experience reinforced my belief that SEO is not just about rankings—it’s about delivering value and sustainable growth.

Many businesses struggle with choosing the right keywords for their SEO strategy. What advice would you give them to identify keywords that are both relevant to their target audience and have the potential to drive organic traffic?

To choose the right keywords for SEO, businesses should focus on user intent; balancing search volume, competition, and relevance. Start with tools like Google Keyword Planner, Ahrefs, and SEMrush to identify high-impact keywords, including long-tail variations that capture specific search intent and drive higher conversions.

Analyzing competitors’ top-ranking keywords and leveraging Google Autocomplete, People Also Ask, and Related Searches can uncover valuable insights. For local businesses, optimizing for geo-specific keywords and maintaining a well-optimized Google My Business profile is crucial. Finally, SEO is an ongoing process—regularly monitor rankings, CTR, and conversions using Google Search Console & Analytics, refining the strategy based on performance data and emerging trends.

Social media plays a crucial role in digital marketing. How can businesses effectively integrate their SEO and social media strategies to maximize their online presence?

To effectively integrate SEO and social media, businesses should focus on creating high-quality, shareable content that boosts both engagement and search visibility. Social media doesn’t directly impact rankings, but it amplifies content reach, drives traffic, and enhances brand authority—factors that indirectly benefit SEO.

Start by sharing blog posts, infographics, and videos on platforms like LinkedIn, Twitter, and Facebook, ensuring they are optimized with relevant keywords and hashtags. Encourage social sharing by crafting compelling meta-descriptions, headlines, and CTAs that drive clicks.

Additionally, repurpose top-performing SEO content into bite-sized social media formats to increase exposure. Engaging with audiences through comments, discussions, and influencer collaborations boosts brand credibility, which can lead to natural backlinks and referral traffic. Lastly, track performance using Google Analytics and social media insights to refine strategies for maximum impact.

ORM (Online Reputation Management) is essential for building trust and credibility online. What are some common ORM mistakes businesses make, and how can they avoid them?

Many businesses make critical ORM (Online Reputation Management) mistakes that can harm their credibility and trust. One common mistake is ignoring negative reviews or responding defensively, which can escalate issues instead of resolving them. Businesses should always address negative feedback professionally and proactively, offering solutions to dissatisfied customers.

Another mistake is inconsistent branding and messaging, leading to confusion and loss of trust—maintaining a consistent voice across all platforms is key. Additionally, some businesses neglect monitoring their online presence, missing opportunities to engage with customers and manage crises early. Using tools like Google Alerts, Brand24, and Mention can help track brand mentions.

Many also lack a proactive strategy, waiting for crises to arise instead of actively building a positive reputation through quality content, customer testimonials, and social engagement. Lastly, fake reviews or unethical reputation-management tactics can backfire, leading to penalties and loss of credibility. To avoid these mistakes, businesses should focus on authentic engagement, transparency, and continuous monitoring to build and maintain a strong online reputation.

With the rise of voice search and mobile-first indexing, how should businesses adapt their SEO strategies to stay ahead of the curve?

To stay ahead with the rise of voice search and mobile-first indexing, businesses must prioritize mobile optimization, conversational content, and local SEO. With Google’s mobile-first indexing, websites must be fast, mobile-friendly, and responsive, ensuring smooth navigation and quick load times. For voice search, businesses should optimize for natural, conversational queries by incorporating long-tail and question-based keywords (e.g., “What are the best SEO strategies for 2024?”).

Structuring content with FAQ sections and using schema markup enhances search engines’ understanding, improving featured snippet visibility. Additionally, local SEO is crucial, as most voice searches are location-based—optimizing Google My Business, local citations, and “near me” keywords can drive more traffic. Finally, ensuring core web vitals, structured data, and AI-driven content optimization will help businesses stay competitive in this evolving search landscape.

The digital marketing landscape is constantly evolving. What are some resources or methods you use to stay updated on the latest SEO trends and algorithm updates?

To stay updated on the latest SEO trends and algorithm updates, I rely on a mix of trusted industry resources, hands-on experimentation, and networking with experts. I regularly follow Google Search Central Blog, Moz, Search Engine Journal, and Search Engine Land for official updates and in-depth analysis. Twitter (X) and LinkedIn are great platforms where industry leaders like John Mueller (Google), Barry Schwartz, and Aleyda Solis share insights.

I also use Google Search Console, SEMrush, Ahrefs, and Screaming Frog to track real-time data and identify ranking fluctuations. Engaging in SEO communities like WebmasterWorld, Reddit’s r/SEO, and Discord groups helps exchange practical strategies. Additionally, I attend SEO webinars, conferences (e.g., BrightonSEO, SMX, Pubcon), and Google’s official webinars to gain insights directly from experts. Most importantly, I run A/B tests and track algorithm changes on my projects to see what truly works, helping me adapt strategies proactively.

What advice would you give to someone who’s just starting out in the field of SEO and digital marketing?

For someone just starting in SEO and digital marketing, my biggest advice is to focus on learning by doing. Theoretical knowledge is important, but hands-on experience is what truly makes a difference. Start by building your own website or blog to experiment with on-page SEO, keyword research, and content optimization.

Get familiar with essential tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to understand how search engines work. Follow industry leaders and stay updated through resources like Moz, Search Engine Journal, and Google Search Central Blog. Join SEO communities on LinkedIn, Reddit, and Twitter to learn from experts and discuss trends.

Additionally, take free courses from Google, HubSpot, and SEMrush Academy to build a strong foundation. Most importantly, be patient and adaptable—SEO is constantly evolving, so a willingness to test, learn, and stay curious will set you up for long-term success!

Thanks for sharing your knowledge and expertise. Is there anything else you’d like to add?

You’re very welcome! If there’s one thing I’d like to add, it’s that SEO is a marathon, not a sprint—success doesn’t happen overnight, but with the right strategies, consistency, and adaptability, it delivers long-term growth and credibility.

Always stay curious, test new approaches, and never stop learning, because the digital landscape is constantly evolving. Whether you’re a beginner or an expert, embracing data-driven decisions, user-first content, and ethical SEO practices will set you apart. If you ever need insights, tips, or just a good SEO discussion, I’m always happy to chat. Keep optimizing and growing!