At Featured, we’re committed to helping PR professionals connect with journalists, build brand presence, and deliver wins that align with client goals. That’s why we’re excited to introduce PR Intelligence — a new feature included in the Featured Business Plan designed to help PR professionals evaluate and prioritize media opportunities with greater clarity and confidence.
What is PR Intelligence?
PR Intelligence is a powerful tool that provides transparency into media opportunities on Featured. Available directly in the Answer Box for thousands of questions, PR Intelligence delivers essential metrics that help PR professionals assess the competitiveness and status of each opportunity before submitting a pitch.
With PR Intelligence, you can view:
- Answers Submitted: See how many answers have been submitted and access a detailed Question Log to review job titles and company information of other respondents.
- Answers Selected: Discover how many answers a journalist has chosen for their story, helping you determine if an opportunity is still open or nearing completion.
- Request Type: Understand if the request is for a Quote (1-3 selections typical) or an Article (1-10+ selections), so you can better gauge your chances of being featured.
These insights empower you to focus your efforts on the most relevant and attainable opportunities for your clients.
How PR Intelligence Works
1. Answers Submitted
See how many answers have already been submitted for an opportunity. Clicking the Answers Submitted field opens a Question Log that provides:
- The full question details
- PR Intelligence metrics
- A list of who has submitted pitches, with job titles and company names
This transparency ensures you’re not pitching in the dark—you’ll know exactly how saturated an opportunity is and can adjust your strategy accordingly.
2. Answers Selected
Track journalist selections in real-time. An Answers Selected value of 0 means the journalist hasn’t chosen any quotes yet, signaling an open window to submit. A value of 1 or higher indicates the journalist may already have enough content, helping you decide whether to proceed or pivot.
3. Request Type
Knowing whether a request is for a Quote or an Article can significantly influence your pitching approach.
- Quote Requests: Typically result in 1-3 selections for quick-hit stories.
- Article Requests: Can yield 1-10 or more selections, offering broader opportunities to be featured.
Why PR Intelligence Matters
“PR professionals who pursue the wrong opportunities can risk their entire client relationship. That’s why thoroughly vetting opportunities before getting a client involved is so important,” says Brett Farmiloe, founder of Featured.com and former agency owner. “PR Intelligence is a simple feature that helps PR professionals be protective of their client’s time, and maximize their own time to produce wins that are consistent with their client’s goals.”
Unlock More with the Featured Business Plan
PR Intelligence is just one of the many benefits of the Featured Business Plan, designed specifically for PR professionals and individuals who want to connect with journalists and build their online brand.
Other Business Plan features include:
- Bylined Articles: Author and submit one full-length article per profile for publication consideration.
- Pitch+: Submit answers to be proactively pitched to media outlets for trending stories.
- Unlimited Answers: Submit and track unlimited answers from 1,000+ publications.
- Interview Profiles: Conduct and submit one full-length Q&A interview per profile.
- Reporting: Receive monthly performance snapshots with metrics like Featured Rank, Link Value, and top features.
Pricing
- $59/month/profile when paid annually
- $99/month/profile when paid monthly
Get Started Today
Sign up for Featured and upgrade to a Business Plan to unlock PR Intelligence and other PR-friendly features designed to help you win more media placements.