Is Blogging or Vlogging More Effective?
From blogging providing quick access to information to vlogging being a more inclusive way of sharing stories, here are nine answers to the question, “Is blogging or vlogging more effective in 2023 and why?”
- Reading a Blog Makes Information More Accessible
- Vlogs Are Personable and Deliver Concise Information
- Vlogging Attracts Higher Engagement Level
- Earn More Money Through Vlogs
- Engage Viewers With Video Content
- Move the Masses Emotionally Through Vlogs
- It Depends on Your Industry
- Blogs Nurture Your Target Audience in the B2B Niche
- Vlogging Is Best for Personalized and Consistent Content
Reading a Blog Makes Information More Accessible
Blogging allows users to quickly and easily find the content they need without fast-forwarding videos. Also, it allows people to scan the text instead of watching and listening, so it’s less engaging. Since people need quick access to information, I suppose that blogging will drive the year 2023.
Natalia Brzezinska
Marketing and Outreach Manager, ePassportPhoto
Vlogs Are Personable and Deliver Concise Information
Vlogging is, hands-down, more effective in this day and age. People consuming content are primarily on platforms that prioritize videos—YouTube, Facebook, TikTok, Instagram, etc.
Videos are more visually engaging and also pack more information in a shorter period than it takes to read an article. Vlogging is also more personable and attaches a face to a message, creating trust between you and the audience.
Adam Shlomi
Founder, SoFlo Tutors
Vlogging Attracts Higher Engagement Level
Although both blogging and vlogging have their own advantages and disadvantages, perhaps vlogging surpasses blogging in terms of engagement levels. Vlogs are based on creating videos that appeal to viewers through visual elements, such as facial expressions, body language, and visual aids.
This can make vlogs more interesting and easier to comprehend than written blog posts. Next, vlogs frequently feature the vlogger’s personality and way of life, creating a personal connection with the audience.
This personal connection can help to establish trust and loyalty with viewers, resulting in higher engagement levels. Nowadays, many people prefer to consume content in video format over written content, which can cause higher engagement levels for vlogs compared to blogs.
Georgi Todorov
Founder, ThriveMyWay
Earn More Money Through Vlogs
There are countless success stories of bloggers and vloggers on the internet. Both a blog and a vlog focus on material, but the fundamental distinction is that a blog discusses the subject through written content, whereas a vlog explains the content through videos.
There seem to be blogs with thousands of regular readers that generate a respectable income without the use of any unique marketing strategies. Any blog post can be successful with the correct topic selection and entertaining presentation of true and pertinent information.
Including media with posts might enhance their worth as well. Yet, in 2023, vloggers are undoubtedly in the lead in terms of earnings.
Joanne King
Company Director, ICMP
Engage Viewers With Video Content
It’s hard to say which one will be more effective in 2023, as both blogging and vlogging have their own advantages and disadvantages. That being said, if I had to pick one, I would say vlogging. It’s a much more interactive medium, allowing viewers to get to know the vlogger better and engage with them in real-time.
With Reels on TikTok, Instagram, and now even YouTube Shorts, visual content is turning out to be more memorable and creating higher engagement levels.
Vlog posts are often much more time-consuming to create than blog posts if done well, and the quality bar has gotten quite high after years of people getting familiar with video content creation.
Blog posts are a little easier, but still require time and thoughtfulness to create too. It’s really just about whether you’re willing to make the extra investment into vlogging for the chance at more engagement.
Aruna Krishnan
Marketing Coordinator, Achievable
Move the Masses Emotionally Through Vlogs
It should come as no surprise that the rise of social media has made us stupid. Lower attention spans flourish, and because of the sheer volume of information, we have become numb. Therefore, it is easier for people to connect with audiovisual media as compared to text.
Not that the written word is dead, but videos appeal to viewers viscerally. The combined forces of image, motion, and sound have the potential to move the masses emotionally (to buy whatever it is you’re selling).
Marco Genaro Palma
Co-founder, TechNews180
It Depends on Your Industry
Personally, I think the best option will depend on what your business is looking to achieve and the industry you are in. For example, if you are looking to build your personal brand as a crafter, then vlogging might be a great way to do this. It helps to build a relationship with your followers and to showcase your personality.
If, however, your business and industry are more formal, then blogging might still be the best route to go. Checking to see where search volumes exist and writing blogs that answer people’s questions and concerns are great ways to position your business and its services.
Stacey Kornegay
Admin Assistant, Waldorf Toys
Blogs Nurture Your Target Audience in the B2B Niche
Blogging is more effective than vlogging in 2023 if we talk about it from a B2B sales perspective. Bringing your target audience to your website through blogging can help build credibility and trust, which can ultimately lead to closing deals. This is especially important in B2B industries where trust and expertise are critical factors in making business decisions.
While vlogging can be effective in building brand awareness and engagement, it may not be the best strategy for B2B businesses. This is because B2B buyers have longer and more complex decision-making processes, and may require more detailed and technical information to make informed decisions.
Blogging can provide an opportunity for B2B businesses to showcase their industry knowledge and expertise, while also providing helpful resources and insights to their target audience.
Harsh Verma
SEO Head, Codedesign
Vlogging Is Best for Personalized and Consistent Content
Vlogging has had its difficulties, but more recently, it has been something that more influencers and businesses are using to update their followers and customers on their day-to-day events. I feel it’s going to be much more effective this year because it is much more interactive than blogging, and it’s also a more inclusive way of sharing stories.
You can not only see the person behind a business, but you can also hear them. Most vlogs also add captions now so people can read what is being said. People are also much more likely to watch a video than read a text, as it elicits much more excitement.
Allen King, CEO, Fun Join
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