How Do You Introduce a New Colleague in An Email?
Introducing a new colleague to your clients can be a crucial step in building trust and fostering strong working relationships. To help you make the best first impression, we’ve gathered nine expert tips from business leaders and managers on how to effectively introduce a new team member in an email to your clients. From providing essential information to using a personal touch, these insights will ensure a smooth and successful introduction.
- Provide Essential Information and Set Expectations
- Utilize Newsletters for Smooth Introductions
- Emphasize Transparency and Clear Communication
- Use a Personal Touch to Connect
- Highlight Colleague’s Value and Contributions
- Ensure Clarity and Conciseness in Emails
- Create a Personal Connection with Visuals
- Showcase Strengths and Set Expectations
- Facilitate Direct Communication with Contacts
Provide Essential Information and Set Expectations
When you bring a new employee or colleague on board, it is business-smart and courteous to introduce them to your clients. Your clients will work directly with the new hire, so a good introduction sets the tone for a successful relationship going forward.
Depending on your relationship with the client or how long you’ve known each other, you may choose for the intro to be formal or informal; whatever your choice, be sure to keep it professional and to the point.
Introduce the colleague’s name and job role and let the client know that this is the new person they’ll be working with. You can briefly mention their qualifications for the client’s comfort and assurance.
Lastly, remind the client to CC the new colleague in future emails related to their work together for effective communication and a productive working relationship. If appropriate, include the new colleague’s contact details so the client can reach them faster than by email when necessary.
Ben Lamarche
General Manager , Lock Search Group
Utilize Newsletters for Smooth Introductions
Here at Back To Health, we have a monthly newsletter that goes out to our clients who have indicated that they want this. This system makes it far easier to introduce new colleagues because there is already a flow of information between us and them.
Our newsletter contains any news we have, such as a special or a new treatment method. Each month, we also highlight one of our treatment modalities to help clients better understand them.
Because of this pre-existing flow of information, introducing a new colleague is much smoother. We make sure to showcase their professional skills and some of their personality.
We also choose to highlight a treatment modality that is relevant to the experience of the new colleague to help promote them as a valuable part of the practice.
Dr. Shara Posner
Founder, Back To Health Center
Emphasize Transparency and Clear Communication
To successfully introduce a new colleague to a client over email, it is necessary to state why you are doing this. Being honest with a client allows them to understand why a new colleague will now be in contact with them without fear that you are dropping them or delegating to a less proficient person. Additionally, add a note to the email thread clearly stating that your colleague will now take over the conversation. This helps to know the start of the conversation so the client and colleague can build a relationship.
Liam Liu
Co-founder and CMO, ParcelPanel
Use a Personal Touch to Connect
Sharing a fun fact about your new colleague can help to break the ice when it comes to introducing them to a client. When you are introducing either yourself or someone else to someone who has been loyal for so long, you want to find some sort of common connection. This fun fact could cause the client to find something relatable which helps to smooth over the introduction and can make the connection stronger.
This also helps to make the colleague more personable and real even if the introduction is only over email.
Allen King
CEO, Fun Join
Highlight Colleague’s Value and Contributions
Understand the importance of making a positive first impression when introducing a new colleague to a client and emphasize the unique qualities and expertise that the new colleague brings to the table, while also highlighting their potential contributions to the client’s success. By doing so, you can not only establish a rapport with the client but also position the new colleague as a valuable asset to the relationship. Additionally, including a personal touch, such as a shared interest or experience, can help create a more memorable and engaging introduction.
James Scott
Founder, Embassy Row Project
Ensure Clarity and Conciseness in Emails
When introducing a new colleague in an email to a client, it is crucial to be clear and concise. Begin by briefly introducing yourself and your role within the company. Next, introduce the new colleague by describing their relevant experience and expertise. Finally, explain how the new colleague will be assisting with the client’s specific needs or projects. Providing this information will help establish credibility and build trust with the client. Remember to proofread for any errors and ensure that the email conveys a professional tone.
Basana Saha
Founder, KidsCareIdeas
Create a Personal Connection with Visuals
I always love to be able to put a face to a name. Especially in this era in which many of us work from home and don’t have face-to-face interactions as often. Being able to visualize who you are talking to can make conversations over email or messaging tools seem more personal and more like they are in the room. I find this leads to better collaboration and better collective outcomes.
This is why I feel adding a picture to an email is essential when introducing a new colleague to a client. The client will be able to think about who they are talking to, which makes you seem more real as a person, and not just a random employee behind a computer screen.
Daniel Climans
Senior Manager, Digital Marketing and Partnerships, StickerYou
Showcase Strengths and Set Expectations
One tip for introducing a new colleague to a client is to focus on selling their skill set and experiences while clarifying their role and what they will bring to the client. This approach helps to ease anxiety over change and set expectations and boundaries early.
By highlighting the new colleague’s strengths, you can help build confidence and trust with the client, while also demonstrating that the new colleague has the necessary skills and experience to add value to the project. At the same time, clarifying their role and what they will bring to the project helps set expectations and boundaries, so everyone is clear on what to expect.
Lilia Koss
Community Manager, Facialteam
Facilitate Direct Communication with Contacts
To ensure the accessibility of your new colleagues, it is highly recommended to provide their contact information in an email when introducing them to a client. This information can be included at the end of the email, following the colleague’s introduction and highlighting their skills and experience.
By providing contact information, you guarantee the client can effortlessly contact new employees without needing an intermediary. This also establishes clear and direct lines of communication between the client and the person, showcasing transparency and promoting trust and credibility. Additionally, including contact information demonstrates your company’s organizational efficiency and commitment to delivering exceptional service.
Overall, including new employees’ contact information in an email is a simple but essential step. But before you share any data, confirm with your colleague that it’s okay to provide their contact information.
Nina Paczka
Community Manager, Resume Now
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