This interview is with Pratik Singh Raguwanshi, Manager, Digital Experience, LiveHelpIndia.
For readers meeting you for the first time, how do you describe the digital experience and SEO work you lead today?
I lead digital experiences where SEO is part of the product, not a separate channel. My focus is on aligning search intent, content, site structure, and user experience so both users and search engines clearly understand the value. The goal is sustainable growth, not short-term ranking wins.
Looking back, what key experiences most shaped your path to leading SEO programs for B2B and SaaS brands?
Working across multiple growth stages shaped my path the most. I saw early on how SEO fails when it is treated as a traffic channel and succeeds when it is tied to product, content, and revenue. Leading technical migrations, scaling content for high-intent B2B keywords, and fixing broken demand funnels taught me how to build SEO programs that support long sales cycles and real business outcomes.
Building on your 2025 free‑stack approach, what single workflow has delivered the fastest lift for you in the past year?
A tight workflow that combines search intent mapping with rapid content iteration. I identify high-intent gaps, validate them using Search Console data, ship focused pages quickly, and refine based on early engagement and conversion signals. That loop has consistently delivered the quickest lifts without relying on heavy tools or long roadmaps.
When you inherit a messy SaaS site, what does your first 30‑day audit plan look like?
I keep the first 30 days very focused.
Week one is dedicated to understanding the business model, ideal customer profile (ICP), and revenue drivers. No tools are used, just context.
Week two involves technical triage, focusing on indexation, crawl paths, site structure, templates, and obvious blockers.
Week three is concerned with search intent and a content reality check, examining what ranks, what converts, and what is wasted effort.
Week four is about prioritization. I create a short list of fixes that will unlock growth the fastest, tied directly to pipeline impact.
By day 30, I am not guessing. I know exactly what to fix first and why.
Staying with measurement, how do you set up GA4, GSC, and Looker Studio to prove SEO’s impact on conversions?
I start by defining what a real conversion means for the business, not vanity events. In GA4, I track only meaningful actions like demos, trials, and qualified leads, and map them cleanly to organic sessions.
In GSC, I segment queries and pages by intent, not just clicks. In Looker Studio, I connect the two to show how specific search demand drives assisted and direct conversions over time.
The goal is clear attribution, not inflated traffic stories.
Shifting to local, what is your playbook for creating a location‑intent hub that lifts Google Maps visibility?
I start by mapping real location intent, not just city names. Each hub page answers why someone would choose that business in that location, with proof points like services, use cases, and local signals.
I interlink hubs cleanly, align them with the Google Business Profile, and reinforce them with consistent citations and reviews. The lift comes from relevance and trust, not keyword repetition.
On the technical side, how do you consistently move Core Web Vitals into the green in organizations with legacy stacks?
I focus on patterns, not one-off fixes. I audit templates instead of pages, remove unnecessary scripts, and prioritize server response and rendering paths first. Then, I work with engineering to lock those gains into the build process so performance stays green even as teams keep shipping.
For SaaS and PLG, how do you turn search intent into documentation and onboarding content that converts trials?
I map search intent directly to user friction inside the product. High-intent queries become documentation and onboarding pages that solve a specific job, not generic help content. Those pages are embedded into the trial flow, so users reach answers at the exact moment they might drop off, which turns search traffic into product activation.
To wrap up, what one experiment are you running in 2025 to adapt to evolving SERPs and SGE?
I tested answer-first content. Pages are structured to resolve the query immediately, then expand with proof, context, and depth. This makes them resilient across classic SERPs, SGE summaries, and AI-driven results while still converting users who want to go deeper.
Thanks for sharing your knowledge and expertise. Is there anything else you'd like to add?
Only this. SEO is becoming less about tactics and more about clarity. The teams that win are the ones that understand their users deeply, remove friction relentlessly, and let search engines see that value without trying to manipulate the system. If you get that right, the results compound over time.