This interview is with Louisa Cheng, Co-Founder, Jabees.
As a Co-Founder, how do you introduce yourself and your company’s mission at the intersection of sleep tech, smart accessories, and wireless audio?
As Co-Founder of Jabees, I often describe our company as building technology that improves everyday comfort and well-being. We began in wireless audio, but over time our focus expanded as we saw how audio technology could support better sleep, better hearing, and healthier daily habits.
Today, our mission sits at the intersection of sleep tech, hearing assistive devices, and wireless audio. We design products that quietly integrate into daily life, helping people rest better, listen more comfortably, and stay connected without disturbing those around them.
Products like our PEACE Pillow Speaker reflect this philosophy: simple, practical technology that supports healthier routines and a more balanced lifestyle.
What pivotal experiences led you to co-found a company focused on smart sleep and clarity tech?
My background has always been in consumer electronics and wireless audio, where I spent years developing products designed to make listening more convenient and comfortable. Through that work, we started noticing two recurring problems people talked about all the time: difficulty sleeping and difficulty hearing clearly in everyday situations.
Those insights led us to think beyond traditional audio products. Instead of just building devices for entertainment, we saw an opportunity to use sound technology to solve real lifestyle challenges. That’s what eventually inspired us to explore areas like sleep tech and hearing assistive devices.
Founding Jabees around this idea allowed us to focus on practical innovations that improve daily well-being, whether it’s helping someone relax and fall asleep more easily or helping them hear conversations more clearly in noisy environments.
Building on that foundation, what criteria did you personally use to choose the first problem in sleep or audio clarity to solve?
When deciding which problem to tackle first, I focused on three main criteria: how common the problem is, whether existing solutions are uncomfortable or inconvenient, and whether our expertise in audio technology could realistically improve the experience.
Sleep quickly stood out because so many people rely on audio—music, podcasts, meditation, or audiobooks—to relax at night, yet most solutions involve wearing earbuds or headphones in bed, which many people find uncomfortable. We saw an opportunity to redesign that experience so people could enjoy calming audio naturally while resting.
That thinking led to products like the PEACE Pillow Speaker, where the goal was simple: make nighttime audio effortless, comfortable, and private without disrupting a partner or requiring anything to be worn.
Moving from validation to growth, what distribution or partnership channel has worked best for your team in reaching sleepers, caregivers, or clinicians?
One of the most effective channels for us has been direct-to-consumer platforms, particularly our own online store and marketplaces like Amazon. These channels allow us to reach people who are actively searching for solutions to sleep challenges or looking for new wellness technology.
Beyond sales platforms, partnerships with media, reviewers, and wellness communities have also been important. When people discover products like PEACE through trusted recommendations or real user experiences, they are much more open to trying a new type of sleep technology.
Over time, we are also exploring opportunities to work with professionals such as sleep specialists and wellness practitioners, because products that support rest and relaxation naturally fit into broader conversations about healthy routines and better sleep habits.
For readers building in this space, what is one practical step they can take in the next 90 days to ship a clarity-forward feature that users will actually adopt?
One practical step is to spend time observing how users interact with your product in real-life situations before adding new features. In many cases, the biggest improvements come from simplifying an existing experience rather than introducing something entirely new.
Within 90 days, teams can run small user trials, gather direct feedback, and identify one friction point that repeatedly appears—whether it’s comfort, ease of use, or setup. Solving that single issue well often creates more value than launching multiple complex features.
Clarity-focused innovation is usually about removing obstacles, so the best feature you can ship is one that makes the product feel more natural and effortless in everyday use.