Interview with Ankit Prajapati, Marketing Consultant, Consultant Ankit

This interview is with Ankit Prajapati, Marketing Consultant, Consultant Ankit.

For readers at Featured, can you introduce yourself as a Marketing Consultant in the computer hardware industry and share the kinds of SEO problems you specialize in solving?

Good SEO is not about tricking search engines; it’s about helping people find what they actually need.

I’m a Marketing Consultant working in the computer hardware space, and I spend most of my time fixing websites that should be doing better but just aren’t. My focus is simple: I help brands gain more visibility, better clicks, and real leads, not just empty traffic. My approach comes from years of hands-on work, rather than just theory or fancy reports. You can get a feel for my work here: http://consultantankit.com/

I’ve seen it all, honestly. Websites ranking on page one but getting zero clicks, stores with great products but messy structures, and brands putting out content that no one reads. This happens all the time, right? And yes, it can be frustrating. So I step in, dig deep, and fix what’s holding things back.

Here are the main SEO problems I usually solve:

• Low clicks even with good rankings: Pages show up, but users don’t click. I fix titles, descriptions, and intent gaps.
• Traffic with no leads: People visit, scroll a bit, then leave. I work on trust signals, layout, and user flow.
• Poor site structure: Hardware websites often get messy. Categories, filters, and URLs can be all over the place. I clean that up.
• Technical issues: Slow pages, indexing problems, broken links. Yes, the boring stuff, but it matters a lot.
• Weak or missing content: Many pages don’t answer real questions. I help build content that actually helps users, plain and simple.
• Content gaps: Competitors are covering topics you’re not. I find those gaps and suggest what to add.

My work is not just about rankings, to be honest. It’s about making a site easier to use and easier to trust. Because if users don’t feel comfortable, they won’t convert, no matter how much traffic you bring in.

I also work closely with teams, guide them, and help them understand what’s going wrong and how to fix it. No jargon, no fluff, just clear steps. Bit by bit, things start improving. And yes, that’s when results actually show up.

What’s the story of how you moved into SEO for the computer hardware industry?

Most careers don’t follow a plan; they just grow from what you keep doing again and again.

My move into SEO, especially in the computer hardware space, didn’t happen overnight. It started with curiosity, plain and simple. I had a background in computer science and animation, so tech was already my thing. I used to mess around with websites, testing things, breaking them, and fixing them again—you know how it goes. At some point, I noticed that even good websites were not getting traffic. That felt odd, honestly. So, I started learning SEO on my own, bit by bit, trying things out, making mistakes, and slowly getting better.

In the early days, I worked with different types of websites. Some were blogs, some were service-based, and a few were product-heavy sites. That’s where things clicked. Hardware websites stood out because they had real problems: complex products, too many categories, confusing filters, and content that didn’t help users at all. It was kind of messy, not gonna lie. I thought, okay, this is where I can actually help.

Over time, I started focusing more on this niche. Not by plan, just by doing more of what worked. Here’s what pulled me deeper into the computer hardware side:

• Technical products need clear explanations: Many sites were too complex for regular users.
• Large product catalogs: Structure and navigation were often broken or confusing.
• High competition: Everyone was fighting for the same keywords, so small improvements mattered a lot.
• User trust issues: People don’t buy hardware easily without proper information, right?

As I worked more with these websites, patterns started to show. Issues were repeated across different brands. Fixing them brought real results—not just traffic, but actual leads. That felt good, honestly. And yeah, clients started coming in from the same space again and again.

Now, this is where I spend most of my time: helping hardware brands clean up their SEO, improve user experience, and get better results. It’s still a learning process, to be fair. Things change, new problems show up, and you keep adapting. But that’s what keeps it interesting, right?

When you kick off a new SEO engagement for a hardware brand, how do you structure your first 30 days—using tools like Ahrefs, Ubersuggest, SEO PowerSuite, and Search Console—to secure quick wins and set a long-term roadmap?

“Good SEO work in the first month sets the tone for everything that follows.”

When I start with a hardware brand, I don’t rush into big changes right away. I take a step back, look at what’s already there, and figure out what’s working and what’s clearly off. The goal in the first 30 days is simple: get some quick wins on the board and build a clear path for what comes next. Nothing fancy, just solid groundwork, you know?

In the first few days, I focus on audits. I use tools like Google Search Console, Ahrefs, Ubersuggest, and SEO PowerSuite to get the full picture. Each tool shows something different, so I combine insights instead of relying on just one. It’s a bit of back and forth, not gonna lie, but that’s where the real clarity comes from.

Here’s how I usually break down the first 30 days:

1. Week 1: Full audit and issue spotting
   • Check indexing, crawl errors, and coverage in Search Console
   • Review top pages and keywords in Ahrefs
   • Look at site structure and internal linking
   • Identify slow pages and technical gaps
2. Week 2: Quick fixes that move the needle
   • Update title tags and meta descriptions for high-impression pages
   • Fix broken links and redirect issues
   • Improve page speed basics
   • Clean up duplicate or thin content
3. Week 3: Keyword and content gap work
   • Use Ubersuggest and Ahrefs to find missed keyword opportunities
   • Compare competitors and spot missing topics
   • Plan content updates or new pages
4. Week 4: Roadmap and alignment
   • Build a simple SEO plan for the next 3 to 6 months
   • Prioritize technical fixes, content, and internal linking
   • Align with the team on what to do next

By this time, a roadmap is created and shared. Nothing confusing, just clear steps.

The idea is not to do everything at once. That never works, honestly. You fix what’s urgent, line up what matters next, and keep moving step by step. That’s how steady growth happens, and yeah, it sticks.

With fast-moving launches like GPUs or motherboards, how do you do keyword research for zero- or low-volume terms so you’re ranking before demand spikes?

“Traffic often comes after you show up early, not before.”

When I work on fast-moving launches like GPUs or motherboards, I don’t wait for keyword tools to show volume. By the time volume shows up, it’s already late, you know? The idea is to predict what people will search next and get pages ready before that spike hits. It’s a bit of guesswork, yes, but informed guesswork, not random.

I start by tracking what’s about to launch. Product leaks, brand announcements, and tech news are gold here. Sites like NVIDIA, AMD, and Intel often hint at upcoming releases. I keep an eye on forums, Reddit threads, and YouTube reviews too. People start talking early, and that gives clues, simple as that.

Then I build keyword ideas manually. Tools like Ahrefs or Ubersuggest may show zero volume, but that doesn’t mean no searches will happen. It just means the data isn’t there yet. So I create keyword variations based on patterns I’ve seen before.

Here’s how I usually approach it:

• Product name combinations: Example: “RTX 5090 specs”, “RTX 5090 release date”, “RTX 5090 price”
• Problem-based queries: “Is RTX 5090 good for gaming?”, “RTX 5090 vs 4090”
• Comparison terms: People always compare, even before launch.
• Buyer intent phrases: “Should I wait for RTX 5090?”, “Is it worth upgrading?”

A lot of these keywords look small or empty at first. That’s fine. Content gets created anyway, and it’s indexed early. That’s the key part.

Next, I focus on content timing and structure. Pages are published before the launch, even if some details are missing. They get updated as new info comes in. Google picks up those updates over time, and rankings improve gradually. It’s not instant, but yes, it works more often than not.

Also, internal linking helps a lot here. New pages are linked from existing high-authority pages. That gives them a push early on. Bit by bit, they start getting visibility.

So the whole idea is simple. Don’t wait for data to confirm demand. Read signals, act early, and keep updating. That’s how you stay ahead, plain and simple.

What’s your go-to structure for turning spec-heavy product pages into search-friendly, human-readable content that converts?

“Specs tell what a product has, but good content tells people why it matters.”

When I work on spec-heavy product pages, the goal is not to remove technical details. Those are needed, no doubt. The real task is to make them easier to read and more useful for buyers. Many hardware pages feel cold and confusing; you know what I mean? Just long tables and numbers with no context. That doesn’t help users decide anything.

So I follow a simple structure that balances specs with clarity. Nothing too fancy, just practical and easy to follow.

Start with a clear intro Right at the top, I add a short summary of the product: what it is, who it’s for, and why someone should care. This part is often skipped, but it matters a lot. A few lines are enough to set the tone.

Add a quick highlights section Before going deep, I list key features in simple words. Not raw specs, but benefits. For example:

• Good for high-end gaming
• Handles heavy workloads smoothly
• Energy efficient for long use

This helps users get a quick idea, nice and easy.

Turn specs into explanations Specs are still shown, but they are not left alone. Each important spec is followed by a short explanation. Something like:

• 16GB VRAM: This means better performance in high-resolution gaming and editing.

That small addition makes a big difference, honestly.

Use comparison where needed People often think in comparisons. So I include sections like:

• How it compares to older models
• What’s improved
• What’s still the same

Even a simple comparison clears confusion, and yeah, it builds trust.

Add real use cases This part connects everything. Instead of just listing features, I explain where the product fits:

• Gaming
• Video editing
• 3D work
• Daily use

Users can relate better when they see real situations.

Keep a clean spec table at the end For users who want full details, a proper table is added at the bottom. No changes here, just clean formatting so it’s easy to scan.

End with a soft decision guide Instead of pushing for a sale, I add a short section like:

• Who should buy this
• Who might skip it

This feels more honest, and people appreciate that, to be fair.

The whole idea is simple: don’t remove specs, just support them with clear words. When users understand faster, they stay longer and convert better. That’s what really moves the needle, plain and simple.

How do you leverage Adobe Premiere/After Effects and video SEO to lift rankings and engagement for hardware products?

People don’t read specs first; they watch how a product actually works.

When I use video for hardware SEO, the goal is simple: make things easier to understand and keep users on the page longer. Tools like Adobe Premiere Pro and Adobe After Effects help turn raw clips into clear, useful videos. Nothing too flashy—just clean edits, smooth cuts, and simple text overlays. You know, stuff that actually helps instead of distracting.

I usually create short videos that answer real questions. Not long reviews, but focused clips. Things like:

• Quick product overview
• Setup or installation steps
• Performance test clips
• Side-by-side comparisons

These videos are edited so that key points are highlighted on screen. Text, arrows, and small animations are all added using After Effects. It makes things easier to follow, and yes, users stick around longer.

For SEO, placement matters a lot. Videos are added near the top of the page, not hidden below. A short intro is written around the video using keywords naturally. Titles, descriptions, and file names are also optimized before uploading to platforms like YouTube. This helps the video rank both on Google and YouTube—simple as that.

I also repurpose video content. One main video can be cut into smaller clips for different pages or topics. This saves time and keeps content fresh, which is always a good thing.

At the end of the day, video helps users understand faster. When that happens, engagement improves, and rankings often follow. It’s not magic—just smart use of content, you know?

On media-heavy hardware sites, which technique has made the biggest impact on Core Web Vitals while preserving image and video quality?

“Speed improves when you stop loading everything at once.”

On media-heavy hardware sites, the biggest win for Core Web Vitals has come from one simple change: lazy loading done right. Not just basic setup, but a proper strategy behind it. Images and videos are loaded only when needed, not all at once. That alone cuts down initial load time significantly. Pages feel faster, and users notice it right away.

I’ve seen sites packed with high-quality images, product shots, and demo videos. All useful, no doubt. But when everything loads together, it slows things down significantly. So what I do is control when and how media appears. Above-the-fold content is loaded first, while the rest is delayed. It’s a small shift, but it works really well.

Here’s what usually makes the difference:

• Lazy loading for images and videos: Only visible content is loaded first.
• Proper image formats: Using next-gen formats like WebP without losing clarity.
• Defined image sizes: Layout shifts are reduced, which helps stability.
• Lightweight video embeds: Preview thumbnails are used instead of loading full players.

Most of these improvements are supported and measured inside Google Search Console and Google PageSpeed Insights. Changes are tracked over time, and results are seen gradually, not instantly.

One more thing that helps is compression with balance. Images are optimized enough to load fast but still look sharp. No one likes blurry product images, right? So, quality is kept intact while size is reduced.

In the end, it’s not about removing media; it’s about loading it smarter. That’s what improves Core Web Vitals while keeping the visual experience strong.

What recent algorithm or SERP trend has most changed your SEO playbook for hardware brands?

“Ranking is no longer about who writes more; it’s about who helps better.”

The biggest shift I’ve seen lately is how search results are becoming more answer-focused. Google is showing quick summaries, product highlights, and rich results directly on the page. As a result, users don’t always click like they did before. This has changed how I work with hardware brands. It’s no longer just about ranking; it’s about being useful in less space.

Updates shared by Google Search Central and features explained on Google Search indicate that content needs to be clear, structured, and provide assistance quickly. Long blocks of text do not work the same way now. People want quick answers, and search engines are recognizing that.

My playbook has shifted in a few ways:

• Answer-first content: Key questions are addressed early on the page.
• Better structure: Short sections, clear headings, and an easy flow.
• Real experience signals: Content showcases hands-on use, not just specifications.
• Strong internal linking: Pages are connected to guide users deeper.

A lot of content is now written to match how people actually search. It’s not just about keywords; it’s about intent. For example, instead of simply focusing on “RTX 4080 specs,” content also answers questions like “Is it worth buying?” or “Who should use it?” That makes a significant difference.

Another change is how comparison and decision content is treated. Pages that assist users in making choices are performing better. Pure product pages are often not sufficient on their own.

So yes, the focus has shifted. It’s less about stuffing details and more about clarity and usefulness. When content quickly solves real questions, it gets picked up more often. That’s what’s working right now.

In the computer hardware buyer journey, what single practice best embodies “SEO for humans” in your day-to-day work?

“Good SEO starts when you stop writing for rankings and start writing for real people.”

For me, one practice stands out more than anything else: writing content that answers the exact question a buyer has before they click away. Sounds simple, right? But it’s often missed. Many hardware pages are filled with specs, but users are sitting there thinking, “Is this right for me?” If that question is not answered quickly, they leave. Plain and simple.

So in my day-to-day work, I focus on matching content with real buyer intent. Not just keywords, but what the person is actually trying to figure out. This approach is also aligned with guidance shared on Google Search Central, where helpful, people-first content is encouraged.

Here’s how that shows up in practice:

• Add clear decision sections: “Who should buy this” and “Who should skip this”.
• Answer common doubts early, like performance, compatibility, or upgrade value.
• Use simple language; no heavy jargon unless needed.
• Break down complex specs; explain what they mean in real use.

A lot of content is written in a way that feels natural, almost like a conversation. Not too stiff, not too casual. Just enough to keep things clear. Some parts are even repeated in different ways so users don’t get confused. That helps more than people think.

Additionally, content is often updated based on feedback or behavior observed. If users drop off at a certain point, that section is improved. So yeah, it’s not a one-time task.

At the end, SEO for humans means helping someone make a decision with less stress. When that happens, rankings and clicks usually follow.

Thanks for sharing your knowledge and expertise. Is there anything else you'd like to add?

“SEO works best when you treat it as helping, not selling.”

One thing I’d add is this: most SEO problems are not really technical. They come from not understanding the user well enough. Sounds basic, right? But it shows up everywhere. Pages look fine, rankings are okay, yet still no results. That usually means something important is being missed.

In my day-to-day work, I try to keep things simple and grounded. I ask questions like:

• What is the user trying to solve here?
• What might confuse them on this page?
• What would make them trust this product faster?

These small checks go a long way. Content is then adjusted based on real behavior, not guesses. Sometimes sections are rewritten, sometimes removed. Yes, it’s a bit of trial and error, but that’s how it improves.

Another thing: consistency matters more than big changes. You don’t need to fix everything in one go. Small updates done regularly can bring steady growth. Pages are improved, internal links are cleaned up, and content is expanded where needed. Over time, results start to show—slow at first, then better.

Also, working closely with teams helps a lot. SEO should not sit alone. When content, design, and development are aligned, things move faster and make more sense. Otherwise, it gets messy, and progress slows down.

So yeah, nothing too fancy. Just focus on clarity, usefulness, and steady improvement. That’s what has worked for me, and it continues to work across different projects.