How to Verify if a Website is Legit

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How to Verify if a Website is Legit

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How to Verify if a Website is Legit

In today’s online world, distinguishing legitimate websites from fraudulent ones is crucial for digital safety. This comprehensive guide offers expert-backed strategies to help you verify the authenticity of any website you encounter. From examining URLs to assessing security features, these practical tips will empower you to browse the internet with confidence and protect yourself from potential online threats.

  • Hover Over Links to Reveal True URLs
  • Search for Third-Party Reviews and Feedback
  • Verify HTTPS and Valid SSL Certificate
  • Check Domain Age and Ownership Details
  • Use VirusTotal to Assess Website Security
  • Inspect Domain Structure for Legitimacy
  • Examine Domain Name for Suspicious Signs
  • Look for Easily Accessible Contact Information

Hover Over Links to Reveal True URLs

Here’s my go-to verification method that has saved countless clients from disaster: hover over any links before clicking them to reveal the actual destination URL. I learned this the hard way when investigating a case where hackers created fake Facebook support pages that looked identical to the real thing, but the hover-revealed URLs showed completely different domains.

Just last year, one of our Central New Jersey clients almost lost $50,000 because their accounting team received what looked like a legitimate invoice payment portal. When they hovered over the “Pay Now” button, it showed a suspicious shortened link instead of their vendor’s actual domain. That simple hover check stopped a wire fraud attempt cold.

The beauty of this technique is that scammers can perfectly copy website designs, but they can’t fake the actual URL structure that appears when you hover. Even if they use look-alike domains, hovering reveals subtle misspellings or completely different addresses that give away the scam immediately.

I’ve seen this work especially well during holiday shopping seasons when phishing attempts spike 300%. While criminals get better at visual deception, they still can’t control what your browser shows you when you hover over their malicious links.

Paul NebbPaul Nebb
CEO, Titan Technologies


Search for Third-Party Reviews and Feedback

My go-to tip? Search for reviews outside of the website before entering any personal information. If I land on a site I’m unfamiliar with—no matter how professional it looks—I immediately open a new tab and type “[brand name] + reviews” or “[brand name] + Reddit” or even look at tagged posts on Instagram.

Why? Because scammers can fake testimonials on their own site, but they can’t easily fake an online footprint. If real people have had real experiences, you’ll find them talking, whether it’s good or bad. No mentions, no chatter, no third-party feedback? That’s a red flag.

This tip helps ensure online safety because it taps into the most honest resource we have online: community validation. If the brand is trusted, people will be talking. And if they’re not? That silence can speak volumes.

Sara MillecamSara Millecam
Founder, Beautiful Brows and Lashes


Verify HTTPS and Valid SSL Certificate

Always check a website’s security by confirming it uses HTTPS and has a valid SSL certificate before sharing any personal details.

This step is critical because HTTPS, indicated by a padlock in the browser’s address bar, ensures the site encrypts data you send, such as your name, address, or credit card details, making it much harder for hackers to intercept. A valid SSL certificate also verifies the website’s identity, confirming you’re dealing with a legitimate entity, not a fake site designed to steal your information. Skipping this check is like handing over your wallet to a stranger in a dark alley; you’re just asking for trouble.

I learned this lesson the hard way a few years back when I was sourcing some new electrical testing equipment for Electcomm Group. I found a supplier online with prices that seemed too good to be true. In my rush to secure the deal, I didn’t notice the site was only HTTP, with no padlock. I entered my business credit card details, thinking it was a reputable vendor. Within days, fraudulent charges started appearing. It was a nightmare to resolve, costing me hours with the bank and a fair bit of stress. Since then, I always double-check for HTTPS and that padlock, and I’ve avoided any repeat incidents. It’s a simple habit that can save you a world of pain.

Caspar MatthewsCaspar Matthews
Director, Electcomm Group Electrical & Data


Check Domain Age and Ownership Details

One essential tip I always recommend is to look up the website’s domain age and ownership details using a tool like Whois Lookup. If the site was created just a few days ago, that’s a red flag, especially if it’s asking for sensitive details or offering deals that seem too good to be true.

At eStorytellers, where we often deal with client data and collaborative platforms, I’ve made it a practice to verify digital tools this way. It’s helped us avoid phishing scams and data breaches. Legitimate businesses usually have older domains with verifiable contact information, while fraudulent ones tend to pop up quickly and disappear just as fast.

This approach isn’t just about caution; it’s about empowering yourself with information before trusting a site. Always cross-check before you click, since digital security is of the utmost importance in today’s world.

Kritika KanodiaKritika Kanodia
CEO, Estorytellers


Use VirusTotal to Assess Website Security

Go to a website called VirusTotal.com. This is a website anyone can use, and it brings security vendors together to assess websites.

If you click on ‘URL’ and then enter the address you are going to, press ‘Enter’ and it will then give you a report as to whether this website contains malware, or is perhaps a phishing website (i.e., after your confidential information / money).

If you see any red or orange instead of green ticks, don’t go to the website, because it’s likely going to try to hack you or trick you.

Mike OuwerkerkMike Ouwerkerk
Fun, Engaging Cyber Security Awareness Trainer & Cultural Transformation Consultant, Web Safe Staff


Inspect Domain Structure for Legitimacy

If a site has a login page, inspect the domain structure two layers deep. Legitimate sites use verified subdomains tied to parent entities, not cloned lookalikes or typo-filled imitations. You will never see a trusted institution run on something like “login-support-update.com.” Instead, legitimate pages are extensions of a consistent domain pattern that holds up across legal, support, and marketing links. This small habit filters out 95 percent of spoofed portals and phishing traps.

The internet is a minefield, but syntax never lies. Most fakes fail at the domain level because they rely on blind clicks. So train your eyes, not just your browser. Read URLs like a proofreader, and you will avoid digital disasters before they start.

Rick NewmanRick Newman
CEO and Founder, UCON Exhibitions


Examine Domain Name for Suspicious Signs

Always examine the domain name carefully. Suspicious signs include extra letters, characters, or extensions. We encountered websites that appeared very similar to the genuine ones, but the URL was no longer correct. You typically notice this before anything else raises suspicion. When hovering over links, verify that they lead to the intended destination.

This approach is effective because most scam sites attempt to carry out fraud by relying on people rushing into action. Simply taking a moment to verify the address and check the source protects you from many hazards. Pay attention to the site’s address, in addition to the logo.

Joe RealeJoe Reale
CEO, Surplus Solutions


Look for Easily Accessible Contact Information

One simple method of ascertaining whether a site can be trusted is to observe how readily accessible its address, email, or phone number is. Legitimate sites often have these available with ease. If you must search extensively for it, or it does not exist, that typically indicates the site may not be credible.

Having contact information easily visible makes the site more confidence-inspiring and gives the impression of accountability. Sites that conceal or refuse to post this information tend to make communication difficult, and this can be a sign of increased risk. Double-checking these details before providing personal information adds a valuable level of security and minimizes exposure to scams.

Noticing how a website presents itself via contact options promotes safer online interactions. This simple test can serve to secure your data and ensure you interact more safely with websites.

Harry HammondHarry Hammond
Managing Director, Millie & Jones


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