How have you successfully used public relations or media coverage to raise your brand's visibility and drive business growth? Share one specific example of a successful PR campaign or media placement.

Question

Gaining media coverage for your business can significantly boost your brand's visibility and credibility. This article presents practical strategies, backed by insights from industry experts, to help you secure valuable media attention. From crafting SEO-friendly press releases to leveraging thought leadership, these proven techniques will enhance your company's media presence and drive growth.

William DiAntonio · Answer

As someone who has built Brand911 from the ground up since 2016, I've discovered that strategic press releases combined with SEO create exponential visibility compared to traditional PR alone. Most agencies write press releases that disappear into the void—we engineer them to rank on Google's first page for targeted keywords.
One client, a healthcare startup CEO, was invisible online despite having groundbreaking technology. We crafted a press release around their FDA approval milestone, optimizing it for "healthcare innovation" and "medical device breakthrough" searches. Within 30 days, that single piece generated 47 high-authority backlinks and landed them interviews with three industry publications they'd been trying to reach for months.
The key difference was treating the press release as permanent SEO content, not temporary news. We published it on platforms guaranteed to index in search engines, then amplified it through targeted outreach to journalists already covering that beat. The result? Their company name now dominates the first page of Google, and they've closed two major partnerships directly from inbound interest generated by that coverage.
Most businesses think PR is about getting one big media hit, but the real power is in creating findable content that works 24/7. When someone searches for your expertise area six months later, you want your story to be the first thing they find.

Kumar Abhinav · Answer

One of the most successful ways we used public relations to raise our brand's visibility was through a thought leadership campaign tied to an emerging industry trend. Last year, when AI-driven personalization in marketing was gaining traction, we pitched an exclusive story to a well-known business publication about how mid-sized companies could leverage AI without huge budgets. Instead of making it a promotional piece, we focused on providing practical insights, original data from our own client campaigns, and clear predictions for the next 12 months.
The article positioned our team as experts and was published in both the print and online editions, which immediately gave us credibility. Within a week, we saw a 40% increase in website traffic, a surge of inbound leads from companies that had never engaged with us before, and even invitations to speak at two industry conferences. What made this campaign work was not just securing media coverage, but aligning it with a timely topic, offering real value to readers, and ensuring our brand was naturally tied to the solutions. This approach not only boosted visibility but directly translated into measurable business growth.

Francisco Colin · Answer

Public relations has been instrumental in raising my company's visibility, especially in helping homeowners understand that insulation is about far more than just staying warm in the winter. For many Canadians, energy costs and sustainability are top of mind, yet insulation often remains an overlooked piece of the conversation. Media coverage has allowed me to reposition insulation as a long-term investment in efficiency, comfort, and even public health through pest prevention and improved air quality.
One of the most successful examples came during Energy Awareness Month, when we secured a feature in a regional home and lifestyle publication. Instead of framing it as a company profile, we approached it as an educational story: "Five Ways Proper Insulation Cuts Energy Costs and Protects Your Home Year-Round." The piece included thermal imaging scans showing where homes typically lose heat, comparisons of utility bills before and after upgrades, and insights into sustainable solutions like TAP® insulation, which not only improves energy performance but also prevents pest infestations without harmful chemicals.
The impact was immediate. Homeowners reached out saying they had never realized insulation could play such a central role in lowering carbon footprints, improving indoor comfort, and increasing property value. Within weeks, consultation requests surged, leading to a 20% increase in booked projects that quarter. More importantly, the credibility that came with being showcased as an authority in a trusted publication continued to drive inquiries months later, as clients referenced "reading about us" before calling.
The key lesson I've learned is that PR is not about self-promotion—it's about storytelling. By using media coverage to educate rather than sell, we positioned our business as a leader in sustainable home solutions. That credibility has been one of the most powerful growth drivers we've experienced, reinforcing our role not just as contractors, but as trusted advisors helping Canadians achieve healthier, more efficient, and more resilient homes.

Dan Wright DVS · Answer

I've built two companies from scratch, so I know how challenging it is to gain recognition without allocating massive marketing budgets. The breakthrough for DuckView came when we stopped trying to compete with the large surveillance companies on their turf and started appearing where our actual customers were experiencing real problems.
Our most significant PR success occurred when a major construction theft ring targeted three job sites in one week here in Utah. Instead of merely pitching our product, I reached out to local news stations and offered our expertise on construction site security trends. We ended up being featured in a segment about the $400M annual construction theft problem, with our AI-powered units showcased as the proactive solution.
That single news segment generated more qualified leads in two weeks than six months of trade show booths. Construction managers were contacting us directly because they saw our technology preventing the exact problems they were facing. The coverage positioned us as the local experts who truly understood their pain points, not just another vendor pushing cameras.
The key was timing and relevance - we inserted ourselves into a story that was already unfolding rather than trying to create our own buzz. When you can connect your solution to real problems people are actively concerned about, the media attention feels earned instead of bought.

Illustrious Espiritu · Answer

For small businesses, PR used to be a guessing game. We'd send out a press release and hope for the best, but we had no idea if it was actually reaching our audience or having a real business impact. We were using a shotgun approach, and it was a waste of time and money.
The way we successfully used PR to raise our brand's visibility and drive business growth was to turn our customers' success stories into our PR. The key is to see our customers as a source not just of revenue, but also of content.
A specific example of a successful media placement was a story in a highly respected, niche trade blog. The story wasn't about our products; it was about our expertise and our commitment to our customers. The story came from our operations team. We had a customer who had a particularly challenging problem with a part. Our operations team went above and beyond to help them solve it, and the customer was so grateful that they posted about it online. From a marketing standpoint, we saw the post, and we asked the customer if we could write a case study about their success. We then pitched that story to a trade blog.
The impact was a massive increase in our brand's credibility and a huge number of new, high-quality leads. We learned that our best marketing isn't a sales pitch. It's an authentic story that a customer tells about us. My advice is simple: the best PR isn't something you can buy. It's something you earn. The best way to build a great brand is to be a company that is worthy of a great story.

Michael Pedrotti · Answer

A single PR action made our small hosting company the Valheim server authority overnight. As the game grew to 500,000 concurrent players in February 2021, all of the major hosting providers broke down. Every 30 minutes, their servers crashed due to memory leaks that nobody was able to fix. I took 72 hours to deconstruct Valheim and identify the precise issue of world persistence failures whenever a player disconnected.
I forwarded my technical breakdown to the email address of Stephen Totilo at Kotaku. His story about the reasons why his Valheim server kept crashing reached 2.3 million views within three days. The outcome was instant: 847 hosting inquiries came in over 72 hours. That one piece resulted in us closing 134 new accounts that had a monthly recurring revenue of $28,000. We are now being called on by gaming outlets first to comment on the server crisis.
The moral here is that one should address real issues openly and then hire the appropriate journalist to disseminate your knowledge. This targeted move, which was made a year ago, continues to generate qualified leads two years later.

Alex Smereczniak · Answer

Honestly, PR is one of the most underused weapons in franchising, and most founders overlook it. Everyone's glued to their ad dashboards, but one strong story can outperform months of paid campaigns.
Take the Inc. (This Startup Wants to Make Buying a McDonald’s as Easy as Buying a House) piece on Franzy. They compared buying a franchise on our platform to buying a house on Zillow. That headline alone did more to jolt franchise buyers (even a few skeptical franchisors) than anything we'd run. It drove serious leads, packed my calendar with investor calls, and helped us secure our $2.2M seed round.
Effective PR shouldn't be about smoothing out your brand or dressing it up. It's about owning your story (warts and all) and staking your position so clearly that people can't ignore you. We called out the outdated, closed-door world of franchise discovery, and yes, it made some folks uncomfortable. But it also made Franzy impossible to dismiss.
If you're a founder hiding behind ads and LinkedIn posts, you're missing a powerful growth lever most people are too hesitant to use.

Soumya Kalluri · Answer

A successful PR campaign that raised brand visibility for Dwij involved partnering with a popular eco-conscious magazine during World Environment Day. We shared the story of how we transform discarded jeans into useful products, emphasizing our commitment to reducing textile waste. This media placement increased our website traffic by 43% within two weeks and boosted direct inquiries by 27%. The key was to connect our brand story to a larger global conversation about sustainability, making it relatable and timely. This attention not only brought new customers but also attracted collaborators interested in ethical manufacturing.
The experience showed that clear, honest storytelling aligned with current events can create meaningful engagement. For businesses looking to grow, it's important to find ways to connect what they do with the values people care about. This example highlights how strategic timing and authentic messaging can create a strong impact without a huge budget.

Matt Lasker · Answer

I was able to utilize public relations to elevate my brand's visibility by developing local media coverage around the launch of a new digital billboard site. I developed a story highlighting a community milestone that showcased how the project would provide new opportunities for local businesses to promote themselves—rather than just focusing on the technical aspects. The story appeared both online and in a local business magazine, which caused immediate inbound interest from advertisers who had never considered out-of-home advertising. The dealership that contacted me for advertising at the site was a direct result of the coverage we received, and it became one of our major clients at that location. What I learned is that media placements are most effective when the story is about the value it creates for others, rather than information about the company. That aspect made the stories newsworthy and helped generate sales.

Vincent Carrié · Answer

Our sustainable fashion startup client received major media attention through our pitch of their founder's immigrant journey from day work to night sewing to create upscale clothing from recycled denim. The product was not the first thing we presented to the media. The media chose to focus on the founder's determination, which proved to be the most compelling aspect. The article attracted 40,000 website visitors during its first three days and resulted in a threefold increase in newsletter subscriptions. Sales followed. Media organizations seek narrative content instead of technical details.

Josiah Roche · Answer

One PR placement that really drove growth was when I got a client featured in a local business paper during the launch of a small development project. Site traffic increased by approximately 30 percent that week, and what stood out was how people behaved once they arrived on the site. They stayed longer, engagement increased, and form completions nearly doubled. The press coverage provided instant credibility that advertisements or landing pages alone hadn't created.
The pitch wasn't written like an advertisement. I framed it around how the project would impact the community and local area, so the journalist had a story angle that worked for them. This positioned the client as part of the conversation instead of appearing to be pushing sales. When the coverage went live, it built momentum on its own. The article was shared across social media, picked up in local newsletters, and I tracked more branded searches on Google. That increased organic visibility while we were also running paid search campaigns.
I've observed that paid campaigns bring in quick clicks and SEO maintains steady traffic over time, but PR operates in a different sphere. Strong coverage warms people before they even visit the site, so that coverage didn't only bring more traffic, it also improved conversion rates. Blending PR with advertisements and SEO made everything work better together. Advertisements provided reach, SEO kept results steady, and trusted media coverage made people more likely to convert.

Xi He · Answer

A compelling example comes from a fintech launch campaign we conducted, where public relations was utilized not only for visibility but also for directly driving user acquisition.
The PR Strategy- Hook / Storyline: Rather than focusing on "new app launches," we positioned the story around financial inclusion, highlighting how the app enabled underbanked users to access digital wallets and micro-savings features.- Media Targeting: We pitched the story to mainstream outlets (for broad exposure) as well as to vertical niches such as fintech trade press, personal finance bloggers, and local business media.- Owned + Earned Mix: To maximize impact, we created blog posts, LinkedIn thought leadership pieces, and a comprehensive press kit featuring founder quotes, images, and customer case studies.
The Results- Tier-1 Coverage: We secured guaranteed placement in two national outlets and three prominent fintech industry trade publications within the first month of launch.- Visibility Spike: Website traffic increased by approximately 65% in the first week following the publication of the largest article.- Conversion Impact: Downloads surged — the week of the media feature accounted for nearly 20% of first-quarter sign-ups.- Brand Credibility: Investors cited the press coverage as confidence-boosters during the process of a successful fundraising round a few months later.

Rick Elmore · Answer

One of the most impactful moments came when we were featured in a local news segment about businesses using handwritten notes to bring back human connection in a digital world. I still remember standing in the shop with ink on my hands as the cameras rolled, showing the process of our machines writing real pen-on-paper notes. It felt personal and real, not staged.
After that piece aired, we saw a noticeable spike in inquiries from businesses who said they had been looking for exactly what we do but didn't know a solution existed. It reminded me how powerful storytelling can be when it shows the heart behind a business. That coverage didn't just bring new clients — it validated why we started Simply Noted in the first place.

Justin Mauldin · Answer

We've seen real business impact by combining newsworthy storytelling with thoughtful media placement. We announced our BuildOps client's $127M Series C alongside a larger narrative about the LA startup scene and the skilled trades industry. That context landed the announcement in TechCrunch, the Los Angeles Business Journal, and top trade publications.
The earned visibility not only built awareness but also advanced BuildOps' objectives around scaling their product, attracting top talent, and bolstering investor confidence. That's our PR north star: aligning earned media with meaningful business outcomes.

Fergal Glynn · Answer

We have earned high-authority backlinks and placements in top publications through strategic, sharp media pitching. One of our cybersecurity campaigns generated 15 quality mentions in just three months. Together, these efforts pushed site traffic up in under six months and generated qualified leads directly from the coverage.
A recent feature on AI security testing was developed according to our audience's biggest concerns, drove demo requests, and positioned our company as a trusted voice on securing AI systems at scale. All in all, that's the impact of implementing focused, relevant PR.

Nicola Leiper · Answer

Our business was changed overnight after one Bloomberg interview. One of the journalists interviewed me on the trends of remote work translations, and I told her that we had just avoided a lawsuit against a tech executive for $2.3 million. The employment contract that he signed in Italy contained a non-compete clause, which UK law would have interpreted in a totally different manner. The hazardous ambiguity that would have terminated his relocation to a London start-up was noticed by our legal translator. Our discussion was turned into a big piece by the journalist.
The article produced 47 qualified leads in a week and 300 percent more revenue on our legal translations in 3 months. Fortune 500 companies started making direct calls, requesting the translator who had caught that contract error. The most complicated international employment communications are increasingly being sent to us by corporate law firms since they are confident that we are going to be able to point out issues that automated services simply miss. It all started as a mere example but it turned out to be our greatest competitive edge in the corporate market. When one really needs it most, that is the best publicity juxtaposed with showing real expertise.

Zach Gold · Answer

Our clients often find us through reputation and referrals, so we use PR to amplify moments that validate our expertise.
Leverage awards as social proof.When Cruz Gold & Associates was recognized as one of 2025's Best Immigration Law Firms, we didn't just post about it once — we shared it through press releases, social media, and email newsletters. Clients mentioned the award during consultations, and referral partners said it reassured them we were the right firm to handle sensitive cases.
Turn recognition into a multi-channel campaign.We highlighted the award on our website banner and pinned posts so it kept working for us months later. That single announcement boosted inquiries and web traffic without a big ad spend. My advice: when you receive third-party recognition, maximize its potential — it's cost-effective PR that builds instant credibility.

Clayton Eidson · Answer

Public relations is most influential when it is more authentic. Trust is the determining factor in a business such as mine, and PR provides insight into who I am without someone even having to sit down with me. It is not so much about promotion, but more about credibility. You can tell a story the right way, and people can relate to it on a human level and feel confident to get in touch with you.
What I have observed is that a sudden burst of attention is not really a win; however, the win is sustained in the long term and comes with constant visibility. Customers usually say, "I have heard your name somewhere, which is why I was not afraid to call." PR in the right place never merely creates awareness, but it sows the seeds of trust which will nurture into relationships. That is the source of long-term business growth.

Chris Wilson · Answer

The most effective PR win was when we received coverage of increasing car scams during the lockdown. We were able to provide information regarding the rise in fraudulent listings and offer advice on what buyers should pay attention to. A national motoring magazine picked up the article, which was later quoted by some local news sources.
The impact was immediate:
The week after publication, traffic doubled on our site.
This occurred because we achieved tangible growth in conversions, with readers perceiving us as experts on purchasing safe cars.
In the long run, it made our search results more visible since other sites used links to the article.
The approach that proved effective was to make the pitch timely, data-driven, and genuinely useful. We did not focus on selling ourselves but instead concentrated on solving a real issue for readers, and the exposure came naturally.

Erik Abrahamson · Answer

We once created a "Know Your Rights" media campaign focused on rideshare and Lyft/Uber accidents because that is a growing area of injury law. We pitched to local morning TV shows and community radio stations to do segments where I explained what rideshare passengers or drivers need to do immediately after an accident, what evidence to collect, and how to protect their legal position. We complemented that by writing op-eds in local papers and shared client stories (anonymized) illustrating mistakes people made by not following those steps.
That campaign did more than just build awareness; it positioned Abrahamson & Uiterwyk as the authority in rideshare injury claims in Florida. We noticed that in the months following, our Google searches for "rideshare accident lawyer Florida" jumped, our website traffic from those keywords doubled, and we got many more inbound calls from people who referred to seeing me on TV or hearing me on the radio.

How to Get Media Coverage for Your Business

Table of Contents

How to Get Media Coverage for Your Business

Engineer Press Releases for SEO Impact

Leverage Thought Leadership for Industry Credibility

Reposition Insulation as Energy Efficiency Solution

Connect Product to Real-World Problems

Turn Customer Success Stories into PR

Solve Industry Issues to Gain Authority

Align Brand Story with Global Conversations

Highlight Community Impact for Local Coverage

Focus on Founder’s Journey for Media Appeal

Blend PR with SEO for Improved Conversions

Frame Fintech Launch Around Financial Inclusion

Showcase Human Touch in Digital Business

Contextualize Announcements within Industry Trends

Generate High-Quality Backlinks Through Pitching

Demonstrate Expertise Through Real-World Examples

Maximize Impact of Industry Awards

Build Long-Term Trust Through Authentic Stories

Offer Timely, Data-Driven Solutions to Problems

Establish Authority in Niche Legal Areas

Position Your Brand as a Consumer Advocate

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