How to Build Links With Infographics
Unlock the secrets of engaging audiences with compelling infographics, guided by the wisdom of seasoned industry experts. This article dives into practical strategies for creating infographics that not only inform but also inspire, tailored to resonate with your target demographic. Discover how to transform data into captivating visual stories, leveraging expert insights to elevate your content and link-building efforts.
- Design for Utility and Inspiration
- Create Data Story Pyramids
- Tailor Content to Specific Audiences
- Include Interactive Elements
- Add Quiz-Like Interactive Elements
- Focus on Industry Pain Points
- Highlight Surprising Data
- Tie Infographics to Seasonal Topics
Design for Utility and Inspiration
Infographics and visual material are ideal tools for link building since they help us at Latico Leathers engage our audience and simplify important topics. Our approach is to concentrate on producing images that visually address a problem or provide a response to a query.
One tip for making them more shareable? Design for utility and inspiration. For example, we created an infographic called “How to Care for Your Leather Bag,” breaking down simple, practical tips with step-by-step visuals. It was something our audience found genuinely helpful, which made them more likely to share it with others who might benefit from it.
We also make our visuals easily accessible. Each infographic is hosted on its own landing page with an embed code, so bloggers or other websites can share it with a link back to us. We promote the content on social media platforms where visuals shine, like Pinterest and Instagram, and reach out to relevant blogs and industry partners to increase its reach. By focusing on providing value and making sharing simple, we’ve turned infographics into a key part of our link-building strategy.
Ben Schreiber
CMO, Latico Leather
Create Data Story Pyramids
Infographics drive link-building success when they combine compelling data visualization with industry-specific insights. Our most successful approach involves creating “Data Story Pyramids” — infographics that start with an attention-grabbing statistic, and then layer supporting data points in visually engaging ways.
For example, we created an infographic about digital marketing ROI trends, using a flowing design that guided viewers through key metrics. By including original research data and expert quotes, we made the content more credible and citation-worthy.
One tip for shareability: Design infographics in modular sections that can be easily repurposed as standalone social media images. This approach tripled our backlink acquisition as industry experts could share specific data points while linking back to the full infographic.
Aaron Whittaker
VP of Demand Generation & Marketing, Thrive Digital Marketing Agency
Tailor Content to Specific Audiences
We’ve found that the most effective infographics for link-building are those designed with a specific audience in mind. Instead of making generic visuals, we focus on tailoring the content to address the exact challenges or interests of the people we want to reach.
For example, when we created an infographic on software development trends for CTOs, we kept the design clean and the data highly relevant to their needs. It wasn’t overloaded with information; instead, it highlighted actionable insights they could immediately relate to. This approach led to stronger engagement and more shares.
To make infographics more shareable, we always provide a simple embed code and host them on a page with a brief description. This makes it easy for others to share while ensuring proper attribution back to us.
We’ve also seen great results by reaching out to industry connections and influencers ahead of time. Sharing the infographic with them early often leads to valuable feedback and a higher chance of them sharing it with their networks once it’s live.
Vikrant Bhalodia
Head of Marketing & People Ops, WeblineIndia
Include Interactive Elements
One tip for making infographics more shareable is to include interactive elements if possible.
A static infographic is great, but an interactive version, like one that allows users to click and reveal more details, can significantly increase engagement. Interactive features make the content feel dynamic, encouraging more shares and links from credible sources.
When we designed an infographic about the science of microdosing, we focused on a problem our audience frequently asks about: the potential benefits versus risks.
The key was to ensure it was visually compelling while offering actionable insights. We used bold headings, clear icons, and short, impactful stats to make it easy to skim. After creating the infographic, we reached out to mental health blogs, wellness influencers, and journalists, offering exclusive data points they could use with credit.
I’ve seen how visual content like infographics can simplify complex topics and drive meaningful engagement. Infographics have been especially valuable for building backlinks and strengthening our online authority.
Denise Murray
Head of Public Relations, Microdose Mushrooms
Add Quiz-Like Interactive Elements
I love adding interactive, quiz-like elements to my infographics, like “Which type of marketer are you?” This approach makes the content more engaging and personalized for the viewer. People enjoy sharing results, which naturally boosts the chances of the infographic being shared.
Gamifying the experience encourages users to spend more time with the content and share it with their networks. The more interactive and fun it is, the more likely it will generate backlinks and increase its reach.
Maryanne Fiedler
Director of Marketing, Psychic Source
Focus on Industry Pain Points
I design visuals around industry pain points that spark curiosity and discussion. The goal is to offer unique insights others haven’t tackled yet. Then, I pitch these visuals to relevant blogs and news outlets directly. It’s all about making the visuals essential for their audience, not optional.
Use contrast to highlight key data points and draw immediate attention. Simple design tweaks, like bold typography, make infographics stand out. Integrate culturally relevant humor or pop culture references to enhance shareability. Memorable visuals always travel further because they connect instantly with people.
Marc Bishop
Director, Wytlabs
Highlight Surprising Data
The best way for me to be able to share an infographic is to add in some counterintuitive, surprising data to fend off any preconceived ideas. For example, if we note that 40% of households actually spend up to 20% more on electricity than other similar households, that gets attention. People tend to share images with something that’s surprising because they’re curious and talkative. Focusing on surprising data makes them feel as if they’re being found, which encourages engagement and shares.
Benjamin Tom
Digital Marketing Expert and Utility Specialist, Electricity Monster
Tie Infographics to Seasonal Topics
I tie my infographics to seasonal topics or holidays. Doing so helps them align with current conversations, increasing their shareability.
Tapping into timely events makes my content more relevant and engaging to a wider audience. People are more likely to share content that resonates with current experiences or celebrations. This boosts visibility and increases the potential for backlinks. The seasonal aspect keeps the content fresh and in tune with trending topics.
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