How Do You Negotiate a Business Deal?


6 min read

How Do You Negotiate a Business Deal?

Table of Contents

How Do You Negotiate a Business Deal?

In the world of business, negotiation skills are key. We asked 10 CEOs, Founders, and other business leaders to share their experiences and lessons learned from successful business deal negotiations. Here are the invaluable insights they shared, from balancing your interests to prioritizing customer satisfaction.

  • Balance Interests for Successful Negotiations
  • Reframe Discussions to Secure Deals
  • Actively Listen and Collaborate
  • Negotiate Like a Game of Poker
  • Set Terms for Successful Engagements
  • Utilize Leverage Points
  • Empathetically Communicate for Mutual Wins
  • Focus on Transparency and Demonstrations
  • Adapt to Negotiation Dynamics
  • Prioritize Customer Satisfaction

Balance Interests for Successful Negotiations

A pivotal negotiation in my career was during the launch of our “Angel Writer” service at Authors On Mission. To deliver this service, we had to collaborate with skilled ghostwriters while ensuring our solutions remained affordable for our clients.

Our strategy was clear from the start—we knew our goals, but we also valued the ghostwriters’ perspectives. A mutual understanding was established, paving the way for a win-win agreement. The ghostwriters had the opportunity to demonstrate their expertise while our clients received high-quality, yet cost-effective services.

This experience taught me the significance of preparation, empathy, and flexibility in negotiations. I understood that successful negotiations aren’t about winning but about finding a balance where all parties feel valued. These insights have become cornerstone principles in our business negotiation strategy, helping us forge strong partnerships and deliver excellent services.

Vikrant ShauryaVikrant Shaurya
CEO, Authors On Mission

Reframe Discussions to Secure Deals

There was a significant investment deal where we faced initial resistance due to perceived risks. Since I know the business thoroughly, I reframed the discussion and focused on the unique opportunities of the business and how these outweighed the potential risks.


By repositioning the narrative, creating a compromise, and adjusting it based on the other party’s perspective, we were able to find a win-win solution. This helped build trust and allowed us to secure the deal.

Matt HaycoxMatt Haycox
CEO, Funding Guru

Actively Listen and Collaborate

Negotiating a commercial agreement requires planning, communication, and collaboration.

The market, our partner, and their goals were researched to negotiate successfully. Their priorities were learned and mutually beneficial areas were found. Our goals and important terms were mentioned.

Communication and listening to the opposing party during negotiations was key. Win-win solutions were sought. Trust and collaboration were built by focusing on the big picture and long-term rewards.

Flexibility and willingness to compromise without jeopardizing goals were crucial. It was understood that a good relationship with the opposing side would affect future collaborations.

This experience taught me that commercial deal negotiations require preparation, active listening, and collaboration. To reach mutually beneficial agreements, it’s important to understand the other party, communicate effectively, and be adaptable. These lessons are used to negotiate better business collaborations.

Murat YasharMurat Yashar
Director, House of Worktops

Negotiate Like a Game of Poker

The art of negotiating a business deal is a delicate dance, indeed! Picture this: a boardroom filled with suits, tension in the air, and the aroma of freshly brewed coffee. In one such deal, I found myself armed with data, like a knight with a trusty sword. Armed with market research and competitor analysis, I presented my case with charm and wit, backed by solid numbers.

But here’s the secret sauce: active listening. I listened to their concerns, like a bartender listening to a patron’s sob story. By empathizing with and understanding their needs, I tailored my offer to meet their desires. It was a tango of compromise!

Through this experience, I learned the power of preparation, wit, and flexibility. Remember, negotiations are like a game of poker, so don’t show all your cards at once!

Himanshu SharmaHimanshu Sharma
CEO and Founder, Academy of Digital Marketing

Set Terms for Successful Engagements

It sounds like a war analogy, and although it’s certainly not that intense, the fundamental insight is the same. My biggest negotiations have been high-value business-to-business deals for professional service contracts. The bad outcomes came from negotiating on the customer’s terrain, giving into every edge case, and allowing the customer to control the price and requirements discussions.

The good deals came from me setting the terms of the engagement, making it desirable for the customer to work with us, and then owning the pricing and the terms of the engagement.

Trevor EwenTrevor Ewen
COO, QBench

Utilize Leverage Points

In one of my recent business negotiations, I successfully utilized leverage points to strengthen my position and secure a favorable deal. Recognizing that I had a strong network of industry connections, I was able to leverage this advantage by highlighting the potential value it could bring to the partnership.

By emphasizing access to key decision-makers and influential stakeholders, I positioned myself as a valuable partner that could open doors and facilitate growth opportunities. This strategic use of leverage allowed me to negotiate more favorable terms, including higher profit margins and extended payment terms.

I learned that identifying and effectively utilizing leverage points can significantly influence negotiation outcomes, enabling me to secure beneficial agreements in future business deal negotiations.

Jason CheungJason Cheung
Operations Manager, Credit KO

Empathetically Communicate for Mutual Wins

In a past negotiation for a large SEO project, I succeeded by focusing on creating a win-win situation. Initially, the client wanted more services than their budget allowed. Instead of outright declining, I proposed a phased approach, delivering key services first and adding others over time, respecting their budget.

This demonstrated understanding and flexibility, which led to a signed deal. It taught me the importance of a solutions-focused mindset and empathetic communication during negotiations.

Now, I approach every negotiation aiming for a mutual win, thoroughly understanding the other party’s needs and constraints, and proposing creative, mutually beneficial solutions. This approach fosters trust and lays the foundation for a successful, long-term business relationship.

Lukasz ZeleznyLukasz Zelezny
SEO Consultant, SEO Consultant London

Focus on Transparency and Demonstrations

Negotiating business deals in the clearance industry is often as tangled as the items we handle. Once, I was bidding for a major clearance project against several competitors. Knowing the stakes, I decided to approach the situation differently.

Instead of just offering a quote, I invited the potential client to a site we were clearing. I wanted to showcase our team’s efficiency and thoroughness in action. I also demonstrated how we take data privacy seriously with our certified data shredding.

It was a gamble, exposing the gritty process instead of a polished sales pitch, but it paid off. The client appreciated our transparency and hands-on approach. We secured the contract and built a long-term partnership.

From this experience, I learned that being open, practical, and providing live demonstrations can be more effective than slick presentations. Now, I incorporate this approach into my negotiation strategy, reminding me that sometimes, seeing is believing.

Mariusz BaranMariusz Baran
Company Owner, We Clear Everything

Adapt to Negotiation Dynamics

Flexibility in negotiation style is crucial for successful outcomes. By adapting my approach to the specific needs and personalities of the other party, I can tailor my strategy to maximize results. For instance, in a recent deal with a risk-averse client, I shifted my focus from aggressive tactics to reassurance, emphasizing the stability and reliability of our solution.

This approach not only helped alleviate their concerns but also built trust, leading to a mutually beneficial agreement. The subtlety of recognizing and adjusting to different negotiation dynamics is often overlooked, but it can significantly impact the outcome of business deals.

Yoana WongYoana Wong
Co-Founder, Secret Florists

Prioritize Customer Satisfaction

I worked as an online advertisement sales specialist in a marketing agency. My clients were wedding industry professionals and venue owners. Everyone received a two-month free trial, after which they decided whether to continue and pay for advertising or leave.

One of my most successful business negotiations was a three-year subscription with additional promotion options for a hotel chain. It was a very lucrative, yet surprising, deal. At first, I had no idea that the client owned more than one venue. He was so pleased with my suggestions, willingness to help, and our overall cooperation during the free trial of his hotel that he decided to switch to a paid version and add all his properties. This situation made me proud because, after all, I was doing my job.

It was also an important lesson. We should always care and provide top-notch quality, whether a client is on a free trial or spends a fortune on our services. Customer satisfaction comes first. Money is its side effect.

Agata SzczepanekAgata Szczepanek
Community Manager, MyPerfectResume

Submit Your Answer

Would you like to submit an alternate answer to the question, “How have you successfully negotiated a business deal? Please share your experience, and what you learned from the experience that you apply to future business deal negotiations.”

Submit your answer here.

Up Next