How do you educate a consumer?

Question

From "The Future of Customer Education" to "Both- via demos", here are the 6 answers to the question, "What is the future of customer education: in academy or in product?"

Janice Wald · Answer

I believe the future of customer education lies in branded academies. For instance, Hootsuite and Mostly Blogging both have online academies. Both of these academies offer free product training. You don't need to pay for more intensive knowledge until you boost your experience level. For instance, at the Mostly Blogging Academy, the customer knowledge base includes all levels of marketing including monetization. This enables the customers to make more money than the cost of the training. More branded academies are starting that offer free trials. People don't need to pay until they know they'll be pleased. This is the future of customer education.

Natalia Brzezinska · Answer

It's hard to say definitively what the future of customer education will be, but it seems likely that it will move more and more towards being integrated into products themselves. As technology advances, it will become easier and easier for companies to provide customer education directly through their products, and there may be less need for dedicated academies or other educational institutions. However, this is just one potential scenario - only time will tell for sure what the future of customer education holds.

Claire Westbrook · Answer

There is no one-size-fits-all answer to this question, as the future of customer education will likely vary depending on the specific industry and product. However, some experts believe that customer education will increasingly move away from traditional academy models and towards more innovative approaches that focus on delivering educational content directly through the product itself. This would allow customers to learn about a product or service while they are actually using it, which could potentially lead to better understanding and engagement.

Jared Hines · Answer

It depends on the company and what they provide. For example, customers of a SaaS company would probably benefit from learning from a customer academy so that they can fully understand how to utilize all aspects of the software. On the other hand, it would not be necessary for customers of a clothing company to engage in any extensive learning about the clothes they’ve purchased. At the end of the day you can put yourself in your customers’ shoes to see what kind of customer education they would either appreciate or see as unnecessary.

Drew Sherman · Answer

Why not both? It does not have to be one or the other. You can educate your customers through your digital marketing and through an additional education tool if they prefer. In fact, you can try both and take customer surveys to find out what your customers prefer in terms of customer education.

Carly Hill · Answer

I think the future of customer education is a mix of academy and product. Virtual meeting software has made it easier than ever for potential clients to attend demonstrations. Virtual demos allow companies to show clients the product in action and give instruction in real-time, while also highlighting the product's best features. These events offer no-commitment, low-pressure sales environments and give customers the opportunities to ask questions. This format also provides valuable feedback in terms of the customer experience, which gives companies the opportunity to fine-tune products.

How do you educate a consumer?

Table of Contents

How do you educate a consumer?

Branded Academies Are The Future

Integration Towards Product

Customer Education Will Move to the Product

Put Yourself in The Customers’ Shoes

Try Both and Learn from Customer Surveys

A Mix of Both Via Demonstartions

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