How Do I Write a Good Press Release Email Subject Line?
To help you craft the perfect press release email subject line, we’ve gathered 10 expert tips from top marketing and communications professionals. From tailoring subject lines to recipients to personalizing subject lines, these industry leaders share their best advice to make your press release stand out in a crowded inbox.
- Tailor Subject Lines to Recipients
- Be Clear, Concise, and Active
- Incorporate Numbers and Data
- Use Action-Oriented Language, Avoid Hype
- Include a Clear Call to Action
- Convey Urgency in Subject Lines
- Emphasize Positive Outcomes
- Use Names for Credibility
- Incorporate Keywords and Action Words
- Personalize Subject Lines
Tailor Subject Lines to Recipients
To increase relevance, I believe the subject line should be tailored to the recipient’s position or specific interests. Consider employing phrases that correspond to their professional responsibilities or highlighting content that corresponds to their preferences. For instance, “Attention Marketers: Unlock the Power of Data-Driven Campaigns with Our New Tool.”
Max Whiteside
SEO and Content Lead, Breaking Muscle
Be Clear, Concise, and Active
Your email subject line should be clear, concise, and to the point. Avoid jargon, buzzwords, or vague terms that may confuse or bore the recipient. Use active verbs and highlight the most important information or benefit of your message. For example, instead of “XYZ announces new partnership with ABC”, write “Join forces with XYZ: An exciting new partnership with ABC.”
Effie Asafu-Adjaye
Founder, Beautiful Sparks
Incorporate Numbers and Data
Using numbers and data in your press release email subject line can be highly effective. This approach conveys the value and relevance of your content right away, sparking curiosity.
For example, rather than writing “Our New Product Launch”, you might say, “New Product Expected to Boost Efficiency by 30%”. This provides a quantifiable benefit, making your email more enticing to open. Always keep it concise, relevant, and attention-grabbing.
Jaya Iyer
Marketing Assistant, Teranga Digital Marketing
Use Action-Oriented Language, Avoid Hype
To write an effective email subject line for a press release, use action-oriented language that communicates the benefits of reading your press release. Start with a clear message that hooks the recipient and try to keep it under 50 characters so that it’s easy to scan in their inbox.
Use keywords and phrases that your target audience would find relevant and interesting, and make sure that it fits the tone and style of your brand. Avoid using buzzwords or non-words like “innovative” or “revolutionary” that can come across as hype. Instead, focus on the concrete benefits and outcomes that your press release can deliver.
Basana Saha
Founder, KidsCareIdeas
Include a Clear Call to Action
To get people to open your email, I believe you should include a clear call to action in the subject line. Use action verbs and a sense of urgency to encourage immediate participation. For example: “Join the Movement: Take Action for a Greener Future Today!”
Tom Miller
Director of Marketing, Fitness Volt
Convey Urgency in Subject Lines
To get the reader to respond quickly, I believe it’s important to use language that conveys a sense of urgency. Words such as “limited time offer,” “act now,” and “don’t miss out” can encourage recipients to open an email quickly. As an example, “Last Chance: Register for Our Webinar on [Topic] Today!”
Cindi Keller
Communications Coordinator, The Criminal Defense Firm
Emphasize Positive Outcomes
I believe it’s important to emphasize the positive outcomes that might be expected because of reading your news. Use their pain points or industry-specific obstacles to create a subject line that shows how your news can meet their needs. For instance, “Improve Efficiency and Cut Costs with Our New Software Update: Solve [Industry Problem]”
Tiffany Hafler
Marketing Manager, FORTIS Medical Billing
Use Names for Credibility
I believe that mentioning well-known names or testimonials in the subject line can establish credibility and attract attention. To emphasize the significance of your news, include customer success stories, industry influencers, and positive reviews. For instance: “Industry Leaders Rave About Our New Product: See Why!”
Gerrid Smith
Chief Marketing Officer, Joy Organics
Incorporate Keywords and Action Words
By creating a convincing and interesting subject line, one can write a good press release email. Some of the integral components of an email subject line include relevant keywords that are very attractive and can gain the attention of the readers.
This will make the readers read your email with full attention. Otherwise, readers will skip the email and all your efforts will go in vain. Use action words to get the attention of your readers. Along with that, add necessary details like location, date, company name, etc.
Julian Fernau
CEO and Marketing Expert, FluidFreeRide
Personalize Subject Lines
With their inboxes full, journalists must have an irresistible incentive to open another press release email.
There is no universal recipe for reaching a high open rate for your campaign. Yet, if I were to set apart the indispensable one, that would be the personalization of a subject line. It’s an indisputable key to making a good impression, intriguing, and immediately engaging the recipient.
Think about the subject your addressee dives into. Maybe you could allude to their area of interest? Or recall a title of an outstanding piece a particular journalist wrote? Mention a common goal you both share. A personal reference makes your recipient feel significant and taken seriously.
It is a challenging task, requires persistence, and is a significant workload. But it eliminates the temptation of using a template. But this kind of effort eventually pays off. After all, is there a better way to grab somebody’s attention than addressing them directly?
Martyna Szczesniak
Community Expert, MyPerfectResume
Submit Your Answer
Would you like to submit an alternate answer to the question, “How do you write a good press release email subject line? Please share your best tip.”