How Do I Target Business Owners on Facebook?
From increasing visibility to embedding your advertisement campaign firmly in their minds, here are seven answers to the question, “What are ways to target business owners on Facebook?”
- Create Sponsored Posts
- Use the “Detailed Targeting” Feature
- Take Advantage of Facebook Ads and Measure ROIs
- Leverage Custom Audiences
- Add “Self Employed” In “Audience Interest”
- Join and Explore B2B Group Pages
- Focus on Those With Shared Interests
Create Sponsored Posts
Using sponsored posts on Facebook is another way to target business owners. For example, a business owner offering business coaching services could create a sponsored post targeting users interested in entrepreneurship, small business management, or leadership development.
The post could feature a short video introducing the business owner and their coaching services or a graphic highlighting the benefits of coaching for business growth. The post could also include a call-to-action directing users to a landing page to learn more about the coaching services offered.
By sponsoring the post, the business owner can increase its visibility to a larger audience, increasing the chances of reaching potential clients interested in their services.
Adrian Pereira
Co-founder, Eco Pea Co.
Use the “Detailed Targeting” Feature
One way to target business owners on Facebook is by using the “Detailed Targeting” feature in Facebook Ads Manager. This feature allows advertisers to select specific demographics, interests, and behaviors that apply to business owners. For example, you could target people who have recently started a new business or who have shown an interest in entrepreneurship or business-related topics.
You could also target people who work in specific industries or who have visited relevant websites or pages on Facebook. By using detailed targeting, you can narrow down your audience and ensure that the people who are most likely to be interested in your product or service saw your ads.
Trey Ferro
CEO, Spot Pet Insurance
Take Advantage of Facebook Ads and Measure ROIs
Facebook Ads allow businesses to create highly targeted ads that are shown to specific audiences based on factors such as demographics, interests, behaviors, and more. To target business owners specifically, businesses can select the “Business Owners” or “Small Business Owners” option when setting up their ad targeting.
For marketing campaigns, return on investment (ROI) is a critical factor in determining success. ROI measures the financial impact of a campaign, considering the costs of the campaign and the revenue generated. ROI is a measure of how much a business gets back for every dollar it spends on marketing.
Dan Johnson
Business Development and Sales Manager, Pearl Scan Solutions
Leverage Custom Audiences
Leveraging Custom Audiences is an excellent way to target business owners on Facebook. Custom Audiences allow businesses to reach an existing audience with their ads, whether the audience comprises website visitors, customers, leads, or any combination thereof.
Leveraging this tool can help businesses bring in more business owners as they already have a well-defined target group to which they can craft messaging that directly speaks to them. In addition, businesses can also use features such as lookalike audiences and A/B testing to optimize ad performance further and give business owners the best possible chance of success when advertising on Facebook.
Jamie Irwin
Digital Marketing Executive, ELocker
Add “Self Employed” In “Audience Interest”
When you are looking to target business owners in your FB ads campaign, adding the keyword “self-employed” in the “Audience Interest” section will help to reach business owners when you set up your ad campaigns.
You can also use “business owner” as well. It will reduce the audience by a fair margin and get your ads in front of a targeted demographic. Make sure to niche down your location filters to find the desired business owners for your needs.
Khanh Tran
Growth Manager, Majorca Villa Finder
Join and Explore B2B Group Pages
No matter which industry your clientele belongs to, you’ll find that the B2B community almost always likes specific pages and has signed up to be members of a particular set of group and community pages.
So, for business owners, pages that give away leadership tips, offer recommendations on books or news articles, share material on business courses, or have their fingers on the pulse of the industry will always have your potential clientele signing up.
When you access these groups, you will find a significant chunk of your target audience in one place, making it easier for you to reach out to them. Observe, study, participate, and establish connections to gain acceptance as a valid participant. And, of course, always remember to follow the group and community page rules.
Ariav Cohen
VP of Marketing and Sales, Proprep
Focus on Those With Shared Interests
One of the most efficient ways to reach company owners on Facebook is to focus on those who share their interest in a certain line of work. It’s pretty similar to targeting Facebook page administrators or people with specific work descriptions.
Finding other Facebook users who share an interest in the same company niche is a highly efficient strategy for reaching business owners there. This strategy is quite similar to targeting page administrators and specific occupations. Ad Targeting, Facebook Audiences, and the Facebook Ad Center are just a few of the AI-powered marketing tools that may help you find and connect with your ideal company customers.
After identifying your ideal customers, the next step is to embed your advertising campaign firmly in their minds.
James Nathan, Founder, Market Jar
Submit Your Answer
Would you like to submit an alternate answer to the question, “What is one way to to target business owners on Facebook?”