How Do I Learn About Marketing?
To help you navigate the world of content marketing, we’ve gathered insights from industry professionals, including CEOs, founders, and marketing experts. From starting with HubSpot Academy to focusing on your unique value proposition, discover the top 12 methods these leaders recommend for mastering content marketing.
- Start With HubSpot Academy
- Begin With a Course, Expand Your Knowledge
- Content Marketing Institute Courses
- Combine Theory and Practice
- Create Content and Stay Informed
- Learn From Dan Koe’s Resources
- Master Content Marketing With Udemy
- Take Online Courses, Dive In
- Experiment, Educate, and Collaborate
- Learn From Diverse Sources
- Gain Practical Experience
- Focus On Your Unique Value Proposition
Start With HubSpot Academy
To learn content marketing, you need to develop a solid understanding of the industry’s core principles and writing best practices. First, you’ll want to research a variety of resources, such as industry publications, online courses, websites, and books on content marketing.
For example, HubSpot Academy’s Content Marketing Course is a great place to start if you’re looking to break into the field, providing great insights and easily actionable advice from industry professionals. However, because content marketing covers a variety of mediums, remember to consider the relevance of the resources you choose to your content marketing goals.
By identifying successful content strategies and developing interesting storytelling, you can apply these strategies and improve your own content, whether it’s through your personal blog or your contributions to others’ websites.
Begin With a Course, Expand Your Knowledge
Content marketing is an expansive topic, which makes it difficult to narrow your focus. I started my career in content marketing by taking an online course from Marketing Profs. This course exposed me to content marketing and various types of content. With that foundational knowledge, I could take a more informed approach to deeper studies.
Courses are a significant starting point, but I suggest using multiple resources to hone your knowledge. There are tons of videos, blogs, newsletters, and ebooks that do deeper dives into specific types of content marketing. Take what you learn from a course, pick a subtopic, and keep learning.
Content Marketing Institute Courses
The best way to learn content marketing is by taking courses from the Content Marketing Institute. This is because the Content Marketing Institute offers comprehensive courses that cover the entire content marketing process, from strategy and research to creation, promotion, and measurement.
Experienced professionals teach the courses, so you will learn from their lessons and apply what you learn to your own content marketing efforts. The courses are up-to-date with the latest content marketing trends, meaning you will always be ready to stay ahead of the curve.
Combine Theory and Practice
A combination of theoretical and practical experience is one of the finest methods to learn content marketing. This could be accomplished by enrolling in online classes or attending seminars to master the fundamentals of content marketing, such as knowing your audience, developing good content, and measuring your outcomes.
But gaining experience by developing your own content, experimenting with different content formats, and assessing the results is equally crucial. You’ll develop a better understanding of what works and what doesn’t by constantly refining and testing your content strategy, and you’ll be able to improve your approach.
Finally, the secret to content marketing success is to learn, try, and adjust to market and audience demands changes continually.
Create Content and Stay Informed
One of the best ways to learn content marketing is to actually start creating and publishing your own content. This can include writing blog posts, creating videos, producing podcasts, designing infographics, or any other type of content that aligns with your business goals and target audience.
By creating your own content, you can gain hands-on experience and develop your skills in a real-world setting. You’ll learn how to develop content ideas, create engaging headlines, craft interesting stories, and optimize your content for search engines and social media. You’ll also learn how to measure and analyze the performance of your content and make data-driven decisions to improve your results.
Besides creating your own content, it’s also important to stay up-to-date with the latest trends and best practices in content marketing. You can do this by reading blogs and industry publications, attending webinars and conferences, and following thought leaders in the space.
Learn From Dan Koe’s Resources
Dan Koe’s newsletter simplifies content marketing by teaching you how to approach the skill with the eyes of an entrepreneur. This is important because it lets you manage content marketing with an end goal in mind.
Dan Koe teaches the fundamentals of creating highly irresistible written content, targeting it to the right audience, and shares frameworks for remaining consistent over the long run. This free newsletter is available from his website, and he also shares great insights through his YouTube channel.
Co-founder and CMO, ParcelPanel
Master Content Marketing With Udemy
If you want to create content that sells, Udemy’s Content Marketing Masterclass by Brad Merrill is a superb choice. Whether you want to grow a business from scratch or build up on your existing strategy, you won’t be disappointed.
This online course contains precious lessons on content creation and repurposing, SEO, promotion, copywriting, and more. You learn how to use the power of digital content to increase your sales, traffic, and brand recognition.
The course is jam-packed with valuable information and practical tips on inspiring people to take desirable action with your content. It is very well-paced, so you don’t feel overwhelmed by the material. Thanks to the Content Marketing Masterclass, you better understand the world of content marketing. I recommend it to anyone interested in the field.
Take Online Courses, Dive In
Marketing is a vast topic and surely taking a course will help you develop a comprehensive overview of the subject in a way that is easy to understand and digest. There are a variety of crash courses available online—check out Blogging for Business by Ahrefs that will teach you the nuances of SEO in content marketing or CXL’s Technical Content Marketing Mini-degree Program if you don’t mind investing and taking your passion to the next level.
However, the best way to learn content marketing is to dive right in and start creating content! Put on your dancing shoes and get ready to boogie! Content marketing is all about creating interesting content, so why not take the plunge and try it? Who knows, you might even come up with something truly incredible!
Experiment, Educate, and Collaborate
The best way to learn content marketing is through a combination of active experimentation, ongoing education, and consistent collaboration with industry peers.
By regularly creating and sharing content, testing new strategies and tactics, and seeking feedback from others in the field, aspiring content marketers can quickly build their skills and expertise, and stay ahead of the constantly developing landscape of digital marketing.
Staying up to date with industry trends and best practices through reputable sources such as industry blogs, conferences, and training programs can help provide a solid foundation for ongoing learning and growth.
Learn From Diverse Sources
For niches like content marketing, I like the idea of learning from multiple sources, because of the varied perspectives they offer, and you’re forced to dive into the material with your undivided attention. When you learn from a single instructor or course, it’s easy to switch off and believe you’ll pick up later.
When learning from multiple platforms, you will always be inspired by the wide-ranging insights and driven to explore your own line of thought against these varying ideas. Besides, when referring to multiple courses, you will also discover unique takes and learn more.
To top it all, thanks to low-cost and even free online courses on platforms such as Udemy, Coursera, and LinkedIn, among others, you don’t even have to invest a lot to access and explore this highly engaging method of learning.
Gain Practical Experience
While there are many resources out there for learning content marketing, including courses, articles, and newsletters, the most effective way to truly grasp the ins and outs of the field is by gaining hands-on experience. Seek internships or apprenticeships with marketing agencies or companies that specialize in content marketing.
This will expose you to real-world scenarios, tools, and tactics that no online course or textbook can replicate. Plus, you’ll work with and learn from experienced marketing professionals in a supportive, learning-focused environment. Investing in practical experience is the best way to speed up your content marketing knowledge and career.
Focus On Your Unique Value Proposition
By concentrating on your unique value proposition, you can make your material stand out the most (UVP). What distinguishes you from the competition and makes your content genuinely distinctive is your UVP.
Consider what makes your company or brand unique. What distinguishes you from the competition? Your brand story, your customer service, your product, or something else different could all be the cause. Display your UVP prominently in your content once you’ve determined what it is.
For instance, when I launched my content marketing business, I knew that what made us unique was our emphasis on data-driven insights. We took sure to emphasize this in all of our content. By doing so, we could attract clients who valued data-driven insights and saw us as experts in the field.
Submit Your Answer
Would you like to submit an alternate answer to the question, “What is one best way to learn content marketing and why? (You can mention your favorite online course/resource, newsletter, certificate, course taken at University, etc.) “