How Do I Find Competitor Backlinks?


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How Do I Find Competitor Backlinks?

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How Do I Find Competitor Backlinks?

Discovering your competitors’ backlinks can be a game-changer in the world of SEO and digital marketing. To help you uncover these valuable insights, we’ve gathered advice from six industry experts who shared their favorite tools and strategies for finding competitor backlinks. From using advanced analysis tools like Moz to Majestic SEO, these experts reveal the best ways to stay ahead of the competition in 2023.

  • Monitor Backlinks Tool
  • Moz and Manual Search
  • CognitiveSEO for Advanced Analysis
  • Ubersuggest for Backlink Opportunities
  • Ahrefs, SEMrush, and Google News Search
  • Majestic SEO and Source Code

Monitor Backlinks Tool

One of the best ways to find competitor backlinks is by using a convenient tool. I love the Monitor Backlinks tool as it offers automatic monitoring of your and your competitors’ backlinks, allowing you to keep track of any changes or new links that are added. One of the most convenient features of Monitor Backlinks is that it sends you your competitors’ backlinks directly to your mailbox once a week, so you can easily review and analyze them.

This can be especially helpful for businesses that have a lot of competitors to keep track of, as it can be time-consuming to check each competitor’s backlink profile regularly manually. By using a tool like Monitor Backlinks, you can gain valuable insights into your competitors’ backlink strategy and identify opportunities to improve your own link-building efforts.

Jan CizmarJan Cizmar
CEO and Founder, Tolgee

Moz and Manual Search

One effective way to find competitor backlinks is to use a backlink analysis tool such as Moz. These tools allow you to enter your competitor’s website URL and see a list of the websites that link to them.

Once you have this list, you can analyze the quality and relevance of each backlink to determine if it’s worth pursuing your own website. You can also use this information to identify potential link-building opportunities that your competitors have already taken advantage of.

Another way to find competitor backlinks is to manually search for them using search engines and industry directories. This can be time-consuming, but it may uncover additional backlinks that weren’t captured by a backlink analysis tool.

Overall, by understanding your competitor’s backlink profile, you can improve your own link-building strategy and potentially boost your search engine rankings.

Tristan HarrisTristan Harris
Demand Generation Senior Marketing Manager, Thrive Agency

CognitiveSEO for Advanced Analysis

Regardless of whether your competitor’s website has a link strategy or not, CognitiveSEO offers an advanced analysis of theirs. Backlinks are the primary focus of this SEO tool, designed to assist businesses of all sizes.

You can enhance your SEO efforts with CognitiveSEO by comparing your link strategy with your competitors.

Marco Genaro PalmaMarco Genaro Palma
Co-founder, TechNews180

Ubersuggest for Backlink Opportunities

One of the easiest and best ways to find competitors’ backlinks is to use Ubersuggest to see the pages linking to your competitor’s site.

You can sort them by domain authority & spam score. You can also sort them by date of publication to find the most recent backlinks. Just below that, there’s also an option called “backlink opportunities”.

You can insert your URL and your competitor’s URL to find the most optimal backlink opportunities. It’s very beginner-friendly and doesn’t overcomplicate things with hundreds of metrics.

Khanh TranKhanh Tran
Growth Manager, Villa-Ibiza

Ahrefs, SEMrush, and Google News Search

There are multiple tools that can help with finding competitor backlinks easily and quickly.

By using tools such as Ahrefs or SEMrush, you can use their link-building functionalities to find competitor backlinks.

In Ahrefs, you simply input the competitor URL and then click “Backlinks.” This will show you all the backlinks to that site, which you can then export. If you are struggling to find competitors yourself by looking in SERPs, you can use their ‘Organic competitors’ tab to support or use their ‘Keywords Explorer’ to support.

In SEMrush, you simply input the competitor URL and then go to ‘Backlink Analytics’ where you can view competitor backlinks and export them.

Otherwise, you can also do a manual search in Google News to find mentions of a site and use other search operators to help you find sites in the SERPs that are linking to a competitor.

Tilly HainesTilly Haines
SEO Executive, Infinity Nation

Majestic SEO and Source Code

Use a backlink analysis tool: There are various backlink analysis tools available, such as Majestic SEO that allow you to see your competitor’s backlinks. These tools provide a comprehensive list of backlinks, including the referring domain, anchor text, and the number of backlinks.

Check the source code of their website: You can view the source code of your competitor’s website and look for links to their site. This can be done by right-clicking on a web page and selecting “View Page Source” or “Inspect Element” in your web browser. Look for links in the HTML code that point to their website.

Google search: You can use Google to find backlinks by searching for “” This will give you a list of websites that are linking to your competitor’s website.

Simon BacherSimon Bacher
CEO and Co-founder, Ling App

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