How Do I Find Companies That Need Marketing?
Discovering companies in need of marketing services can be a challenge, so we’ve gathered 14 expert tips from marketing professionals and business leaders to help you succeed. From leveraging LinkedIn for connections to personalized outreach for clients, these strategies will guide you in finding the right companies to target and grow your marketing business.
- Leverage LinkedIn for Connections
- Use Social Media for Opportunities
- Focus on Local Businesses
- Cold Call for Lead Generation
- Identify Companies With Marketing Needs
- Use Search Ads for Visibility
- Research and Network for Clients
- Join Communities for Opportunities
- Practice Various Methods for Clients
- Target Recently Funded Companies
- Website Extraction Generates Leads
- Assess Online Presence for Needs
- Find Clients Through Outdated Websites
- Personalized Outreach for Clients
Leverage LinkedIn for Connections
For those looking to identify potential companies that could benefit from marketing services, LinkedIn is a great place to start. You can use it to research specific businesses and build relationships with people in relevant roles within those organizations who will have invaluable insights.
LinkedIn offers plenty of opportunities for connecting and getting yourself in front of the right people. With thoughtful outreach and proactive efforts, like joining and contributing to professional groups or commenting on relevant public posts, you can expand your network and gain valuable connections that can lead to new business opportunities.
Use Social Media for Opportunities
Browsing the social media pages of different companies online is the best approach to knowing if they need and will benefit from your marketing services. You can identify gaps in their content strategy and research their target audience to help you craft a good proposal that you can present to them. This process is long but allows you to understand the unique marketing needs of each company to know how best you can offer your expertise.
Co-founder and CMO, ParcelPanel
Focus On Local Businesses
If you’re looking for companies that need marketing, one of the best ways to start is by looking locally. Reaching out to local businesses at your community’s Chamber of Commerce, networking events, and other city events could help you discover organizations in your vicinity potentially interested in marketing services.
Local newspapers and magazines are also great resources. They will often have listings of local businesses that may look for help with their growth strategies.
Cold Call for Lead Generation
The most suitable method or technique will vary based on the field, the desired customer, and your abilities. That said, I recommend cold calling since it is a simple and effective method to produce leads and spot potential clients.
However, before implementing this strategy, it is essential to have a carefully crafted sales pitch and a substantial list of potential customers. You may face challenges like rejections and objections during the process, so it is essential to be prepared for them.
Prompt and professional follow-up with clients is expected, and tracking your results is necessary for refining your approach.
Thus, while the technique might seem dated when done strategically, cold-calling can still yield very fruitful results.
Identify Companies With Marketing Needs
Some best ways to find companies that need marketing is by exploring businesses within your local vicinity that lack a substantial online presence or haven’t updated their website or social media channels in a considerable amount of time.
Also, look out for companies that have recently launched a new product or service, as they may require help in devising an effective marketing strategy to promote it.
Look for job postings for marketing positions, which can serve as a signal that a company is aiming to amplify its marketing endeavors. Considering collaborating with other businesses or marketing agencies that can refer clients to you can be a very useful way.
Use Search Ads for Visibility
One of the simplest and most effective ways to find companies that need marketing is to buy pay-per-click search ads (typically Google Ads) for the relevant search terms.
This is an extremely effective way for my funeral home marketing company to get in front of companies that are actively seeking the services that I provide. It’s so much easier to sell a service when the customers are actively looking for it.
Research and Network for Clients
The best way to find companies that need marketing is to conduct research on businesses in your industry or local area.
You can look for businesses that have an identifiable need for marketing, such as those that have recently launched a product or service, those that are expanding their operations, or those that may struggle to reach their target audience.
You can use the power of social media and digital marketing to research companies and connect with them directly. Finally, networking with other marketing professionals can be a great way to find out about potential clients that may need marketing help.
Join Communities for Opportunities
Whether face-to-face or online, the best way is by joining communities. When you belong in a community, you do not simply find who needs marketing, but you spot opportunities where a need can be served.
Working through these white spaces can look different in different circumstances, hence it is vital that when we are in such a moment of truth, we can carry a clear understanding of how marketing can benefit such a company and how marketing would benefit these companies’ customers and its wider audience.
Practice Various Methods for Clients
There are several ways to find companies that need marketing, but one effective way is to use digital marketing tools, such as social media platforms and search engines. You can also use business directories or listings to find potential clients.
You may attend events or conferences in your industry to network with potential clients and build relationships. It’s also helpful to identify businesses in your niche and understand their needs and pain points so that you can provide tailored marketing solutions.
Ultimately, a combination of these methods can help you find companies that need marketing and develop strategies to bring value to them.
Target Recently Funded Companies
Searching for companies that recently received funding is a great way to find potential clients who may need marketing support. These companies often have a budget to invest in their business and are in growth mode, requiring a sound marketing strategy to attract new customers and support their business goals.
You can use websites like Crunchbase, AngelList, or PitchBook to identify potential clients that fit your target market and offer marketing services that align with their business objectives. These websites provide information on the funding history and investment rounds of companies, as well as their industry, location, and key personnel.
When approaching these companies, emphasize the value that marketing can bring to their business and position yourself as a valuable partner in their growth journey.
Website Extraction Generates Leads
A popular way to generate leads and line up companies that need the services you provide is website extraction. A solution that helps you extract the contact information and email addresses of people leading the companies in your potential client bracket in bulk this method is a practical starting point from where you can further define your data to fit your requirements.
With a long list of companies and their relevant contact information, you can now move on to segregating the ones that are relatively new in the industry. Organizations need a marketing boost the most when they’re new to a market, and this is also the right time for your company to provide services that deliver extraordinary results. If you can strike a partnership at this stage, you can also count on a mutually beneficial long-term association.
Assess Online Presence for Needs
Digital marketing isn’t the only way to promote a business, but it is a critical avenue for companies that want to expand their presence and generate leads while they sleep. One way to find companies that need this kind of marketing is simply to explore their existing online presence and look for weak spots.
Choose a niche or vertical, narrow it down by location, then search for businesses that fit that criteria. From there, check out their website, blog, social media profiles, and press/media pages. See how they’re starting online conversations and whether they’re maintaining an active online presence. If they’re not, or if they once had an active presence, but it’s been months since they last posted new content, use this as an icebreaker to introduce yourself and how you can help them.
Find Clients Through Outdated Websites
Searching for old WordPress copyright dates can be a useful way to identify potential new clients for websites.
When a WordPress website is first created, the copyright date is normally set to the year in which it was first published. If that website has not been updated or maintained for several years, the copyright date on the website may still show.
You need no expensive software—simply use Google’s search functions and you can find these dates in any niche you wish.
By reaching out to the owners of these websites and offering to help update or maintain their content, you may establish a new connection or client.
Personalized Outreach for Clients
The best way to find companies that need marketing is to tailor your outreach approach to each potential client. This means researching the company and understanding its specific needs, challenges, and pain points.
Once you have this information, you can craft a personalized approach that highlights how your agency can provide value and solve its specific marketing needs.
This approach not only helps you stand out from other agencies but also shows the potential client that you are invested in understanding their business and creating a tailored marketing strategy that will benefit their bottom line. It also increases the likelihood of securing the client’s business, as they can see a direct fit between their needs and your services.
Submit Your Answer
Would you like to submit an alternate answer to the question, “What is the best way to find companies that need marketing?”