How Are SEO Experts Responding to Google’s E-E-A-T?
To provide a comprehensive understanding of how to effectively leverage Google’s E-E-A-T acronym, we’ve gathered insights from ten industry leaders, including CEOs and content creators. Their strategies range from leveraging press-pitching for backlinks and mentions to highlighting credentials for increased visibility. Dive into their first-hand experiences and learn how these efforts have positively impacted their rankings.
- Leverage Press-Pitching for Backlinks and Mentions
- Integrate Personal Insights for Higher Rankings
- Adhere to E-A-T Guidelines for Quality Content
- Boost E-A-T Score with Authoritative Links
- Focus on E-A-T for User-Centric Approach
- Showcase Expertise with Real-Life Case Studies
- Build Reputation through Collaborations
- Encourage Customer Reviews for Authority
- Engage with Industry Community for Authoritativeness
- Highlight Credentials for Increased Visibility
Leverage Press-Pitching for Backlinks and Mentions
Google’s E-A-T is all about demonstrating trustworthiness through verifiable experience and education in a profession. For example, if you want to operate a financial blog, you may be an accountant, or a doctor or nurse if you want to run a medical or health advice site.
Google doesn’t care whether you write “the product indicates” or “my experience demonstrates”. Basically, anyone can say whatever they want, and claim expertise in everything. E-A-T is made to prevent this, so people can’t get away with just words and no proof of knowledge or background.
Leveraging press-pitching platforms like HARO and Featured to get backlinks and mentions from authoritative sources has been successful. Placements in high-authority sites such as Yahoo!, US News, Rocket Mortgage, etc., have been helpful in E-A-T efforts. Once, two or three backlinks for a popular search term from a big media site were received, and the ranking rose from #81 to #18 in a matter of days.
Samantha Hawrylack
CEO, SJ Digital Solutions
Integrate Personal Insights for Higher Rankings
In the world of SEO, it’s crucial to embrace the newest addition to Google’s expanded E-A-T acronym. To demonstrate first-hand experience, we’ve integrated invaluable personal insights, and the results have been game-changing!
Our authors immerse themselves in the topics they cover, gaining hands-on experience and expert knowledge. In some instances, we’ve tested products and experienced services, making sure we share personal anecdotes to provide real insight into the topic of our content.
By showcasing genuine experiences, our content exudes authenticity, resonating with searchers seeking trustworthy information. As a result, we have seen Google reward our pages with higher rankings, solidifying our authority within our field.
Empowering customers with first-hand accounts breeds confidence, leading them to make informed decisions. Embrace the latest addition to Google’s E-A-T acronym, and witness your content soar to new heights, forging lasting connections with your audience.
Kayla Croser
Content Marketing Executive, RGC Digital Marketing
Adhere to E-A-T Guidelines for Quality Content
Principles similar to Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) concept are applied in producing high-quality content.
Adherence to the E-A-T guidelines has helped improve website and content rankings. Demonstrating expertise and authority in the field, producing high-quality content, earning trust through transparency, and obtaining high-quality backlinks from authoritative sources can contribute significantly to better rankings.
The power of Google’s E-A-T guidelines must be considered when striving for improved website rankings. The groundwork for success in today’s competitive digital landscape can be laid by embedding expertise, authoritativeness, and trustworthiness into the digital strategy.
Madhurima Halder
Content Manager, Recruit CRM
Boost E-A-T Score with Authoritative Links
The factor that has contributed most to increasing my website’s E-A-T score is linking to authoritative sources such as PubMed, since it backs up all my claims with real-life evidence.
This has increased my Google ranking significantly because audiences see me as a reliable source that they can trust. For example, if I’m writing an article about the keto diet, I’ll base my article on three or four keto studies on PubMed, and I’ll use the findings of these studies to support my argument.
Scott Lieberman
Owner, Touchdown Money
Focus on E-A-T for User-Centric Approach
We’ve learned that focusing on E-A-T is not just about satisfying Google’s quality guidelines, but also about creating a user-centric approach that genuinely adds value for our audience. By concentrating on E-A-T, we have produced more reliable, high-quality content, which has not only improved our relationship with our users but also our visibility in search results. It’s been a dual win—for our users and our SEO efforts.
Aysu Erkan
Social Media Manager, Character Calculator
Showcase Expertise with Real-Life Case Studies
At our website, we have actively embraced Google’s E-A-T acronym to enhance our online presence. We have prioritized showcasing our expertise by providing well-researched and authoritative content in our niche. To demonstrate first-hand experience, we have incorporated real-life case studies, testimonials from satisfied customers, and personal insights from our team members who are industry experts.
By focusing on E-A-T principles, we have seen positive results in our search engine rankings. Our efforts to provide trustworthy and reliable information have not only gained recognition from search engines but have also built trust among our website visitors, leading to increased engagement and credibility in our industry.
Brian Clark
Founder, United Medical Education
Build Reputation through Collaborations
As a travel blogger, I have always been captivated by the idea of showcasing my personal experiences in a way that truly speaks to my readers.
One way I have leaned into Google’s E-A-T acronym is by emphasizing the quality of my content and demonstrating my expertise through my writing. Whether it’s through in-depth travel guides or sharing my own personal anecdotes, I make it a point to truly connect with my audience and offer valuable insights that they can use on their own trips.
Additionally, I have made a conscious effort to build my reputation and authority by collaborating with other reputable travel bloggers and publications. These efforts have definitely paid off in terms of my rankings, as I have seen a steady increase in traffic and engagement on my website.
Ultimately, I believe that staying true to my own experiences and striving for authenticity has been key to my success as a travel blogger.
Jo Larsen
Travel Blogger, Best Family Beach Vacations
Encourage Customer Reviews for Authority
To showcase our experience and expertise, we’ve been diligent in creating high-quality, insightful content for our audience. We’ve made it a point to share our first-hand experiences, offer industry insights, and provide valuable tips that come directly from our expert team.
As for authority, we’ve encouraged our satisfied customers to leave reviews about our services, providing first-hand accounts of their positive experiences with ZenMaid. We’ve also engaged with other industry experts to create backlinks to our content. This not only validates our authority but also strengthens our SEO strategy.
On the trustworthiness front, we’ve ensured our website is secure, easy to navigate, and provides accurate and up-to-date information. We’ve also been transparent about our business practices to build trust with our customers.
Amar Ghose
CEO, ZenMaid
Engage with Industry Community for Authoritativeness
Building authoritativeness in Google’s eyes is more than just publishing well-researched content. We’ve embraced a more holistic strategy that includes engaging with our industry community.
This involves contributing articles to industry publications, networking with other professionals, and demonstrating our thought leadership. We’ve found that these actions have greatly improved our website’s authoritativeness in the eyes of Google, leading to higher rankings.
Burak Özdemir
Founder, Set Alarm Online
Highlight Credentials for Increased Visibility
I have used my expertise to leverage Google’s E-A-T acronym (Expertise, Authoritativeness, and Trustworthiness) in order to boost web rankings and exhibit practical knowledge. I have produced excellent, educational content that highlights my subject-matter expertise.
This includes in-depth articles, case studies, and how-to manuals that offer insightful analysis and solutions to typical business problems. I have made my credentials, expertise, and certificates stand out in author biographies on my website and other venues. This promotes credibility and confidence among readers and search engines. I have noticed an increase in my website’s rankings and overall online visibility since putting these strategies into practice.
CJ Lloyd, CEO, Utah’s Best Home Pros
Submit Your Answer
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